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Study on the behaviours and attitudes of pwfd with respect tourism

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Study on the behaviours and attitudes of pwfd with respect tourism

  1. 1. Study on the Behaviours and Attitudes of People With a Physical Disability With Respect to Tourism, Culture and Transportation in Québec ⁄ ⁄ ⁄ 2011 HIGHLIGHTS The data for this study was gathered in April 2011 among 730 respondents, under the direction of Louis-Philippe Barbeau, Senior Advisor, Marketing Research, and in collaboration with SOM.
  2. 2. Kéroul wishes to thank • for their financial support and expertise  ⁄ ⁄ ⁄  The Office des personnes handicapées du Québec, the Ministère du Tourisme, the Ministère des Transports, and the Ministère de la Culture, des Communications et de la Condition féminine; • the participating associations  ⁄ ⁄ ⁄  Namely, Moelle épinière et motricité Québec, the Confédération des organis- mes de personnes handicapées du Québec, and the Regroupement des aveugles et amblyopes du Québec; along with • the survey’s respondents   ⁄ ⁄ ⁄   The report summary and the full report (French only) are available at www.keroul.qc.ca/fr/publications. PEOPLE WITH A PHYSICAL DISABILITY – WHO ARE THEY? Over 800,000 people in Québec in 2011  1 use a technical device or aid  ⁄ ⁄ ⁄   Global . . . . . . . . . . . . . . . . . . . . . . . . . . 57% 65 years old and over . . . . . . . . . . . . . . 65% Main disabilities  ⁄ ⁄ ⁄   Mobility . . . . . . . . . . . . . . . . . . . . . . . 50.1% Hearing . . . . . . . . . . . . . . . . . . . . . . . . 13.1% Chronic fatigue . . . . . . . . . . . . . . . . . . 12.8% Arthritis . . . . . . . . . . . . . . . . . . . . . . . 23.2% Obesity . . . . . . . . . . . . . . . . . . . . . . . . 12.8% Severe asthma . . . . . . . . . . . . . . . . . . 21.0% Heart problems . . . . . . . . . . . . . . . . . . 14.1% Age  ⁄ ⁄ ⁄  n 15 to 34 . . . . . . . . . . . . . . . . . . . . . . . 9% n 35 to 44 . . . . . . . . . . . . . . . . . . . . . . 10% n 45 to 54 . . . . . . . . . . . . . . . . . . . . . . 16% n 55 to 64 . . . . . . . . . . . . . . . . . . . . . . 20% n 65 and over . . . . . . . . . . . . . . . . . . . 44% 800,000 Family income  ⁄ ⁄ ⁄  n Under $20,000 . . . . . . . . . . . . . . . . . 24% n $20,000 to $40,000 . . . . . . . . . . . . . 25% n $40,000 to $60,000 . . . . . . . . . . . . . 17% n Over $60,000 . . . . . . . . . . . . . . . . . . 11% n Did not respond . . . . . . . . . . . . . . . . 23% According to a projection based on foreseeable growth of 2% or more of the incidence of people aged 15+ with such disabilities. In 2006, the Participation 1 and Activity Limitation Survey (PALS) conducted by Statistics Canada identified 731,600 people in Québec, that is, 10.6% of people aged 15 and over.
  3. 3. BEHAVIOURS AND ATTITUDES WITH RESPECT TO CULTURE Participation rates in specific local cultural activities in the past 12 months (at least once)  ⁄ ⁄ ⁄   Movie theatres . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46% Library . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39% Historical site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22% Bookstore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43% Show . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37% Museum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21% Celebration or festival . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42% very satisfied Respondent with local cultural activities (criteria: very satisfied)  ⁄ ⁄ ⁄  Physical accessibility of cultural sites visited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35% Availability of information tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34% Availability of staff to answer questions and attend to special needs . . . . . . . . . . . . . . . 41% People with whom respondents participate in local cultural activities  ⁄ ⁄ ⁄  As a family . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51% Caregiver/attendant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13% Organized group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6% Alone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20% Friend . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4% Participation rates in cultural activities during their most recent trip  ⁄ ⁄ ⁄   Historical site or heritage monument . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27.9% Performance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15.1% Celebration or festival . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19.5% Art or fine crafts gallery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13.5% Museum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15.6% BEHAVIOURS WITH RESPECT TO THE RESTAURANT INDUSTRY Local restaurant patronage rates in the past 12 months  ⁄ ⁄ ⁄  At least once . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87% 6 times and over . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50% Restaurant patronage rates during the most recent trip  ⁄ ⁄ ⁄  Average . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82% Destination of the most recent trip: Montréal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84.2% Québec (Province) . . . . . . . . . . . . . . . . . . . . . . . . 76.0% Outside Québec . . . . . . . . . . . . . . . . . . . . . . . . . . . 93.1% ATTITUDES AND BEHAVIOURS WITH RESPECT TO PARATRANSIT Awareness of services  ⁄ ⁄ ⁄  Paratransit services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86% Paratransit personal aide pass . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21% Intercity paratransit services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21% Usage rates vary markedly according to local availability and individual eligibility.
  4. 4. BEHAVIOURS Adapted services  ⁄ ⁄ ⁄  Overall, 40% of respondents indicated they • Total spending  ⁄  Respondents’ ove- rall spending during their most recent AND ATTITUDES had access to services adapted to their situation during their trip. Travellers outside trip/stay is estimated at $494 million. Based on these data, 151,428 peo- WITH RESPECT Québec were more likely to indicate they had such access to adapted services (49%) ple who took their most recent trip outside Québec (that is, 35.2% of all TO TOURISM than those who travelled in Québec (35%). travellers) spent $319 ­ illion, which is m 64.5% of overall spending. Conversely, Type of accommodation  ⁄ ⁄ ⁄  279,144 people who travelled in Québec Travel  ⁄ ⁄ ⁄ Overall, 46% of respondents (58% among (64.8%) spent $174.6 million, which In the last 24 months, 430,572 peo- those aged 65 and over) stated that they is thus 35.2% of overall spending. ple (59%) took at least one trip outside stayed with relatives or friends, whe- their city or municipality for at least a reas 37% stayed in a hotel or motel. • Overall value added  ⁄  The report of one-night stay. On average, they took the Institut de la Statistique du Québec 5.7 such trips during the same period. Commercial accommodations  ⁄ ⁄ ⁄  produced within the present man- In response to questions specifically date describes the overall impacts of Destinations  ⁄ ⁄ ⁄  addressing people who stayed in commer- the $174.6 million in tourism spending Québec was by far the most popular cial accommodations, 60% indicated that by travellers with a physical disability destination in the most recent trip category these accommodations included equipment in Québec. The report establishes the (65%). In the last 24 months, 83% travel- making the establishment accessible to overall value added to market prices led in Québec, 29% in the United States, people with a physical disability. This per- (remaining in Québec) at $137.8 million. 26% in Ontario, 22% elsewhere in Canada, centage was 73% among wheelchair users. 13% in the Caribbean and 11% in Europe. Prior information  ⁄ ⁄ ⁄  Trip duration  ⁄ ⁄ ⁄  A little over a quarter of respondents The average length of stay in Québec was (27%) indicated they were aware, before 4 days. It was 11 days for trips outside their departure for the target destination, Québec (for all respondents: 6.6. days), of existing services adapted to people which is a longer stay when compared in their situation. This percentage rises with data for the entire population. to 47% among wheelchair users and varies little whether trips were taken in Objectives of the trip  ⁄ ⁄ ⁄  Q ­ uébec (25%) or outside Québec (30%). The most frequent main objective (47%) of the most recent trip was visiting Sources of prior information  ⁄ ⁄ ⁄  relatives or friends. In all, 23% stated Word of mouth and advice from relatives that they travelled to relax or have fun, or friends were most often mentioned 8% to discover a new region and 6% to as sources of information among people attend cultural activities or events. who travelled in Québec during their most recent trip (38% vs. 27% among travellers With whom?  ⁄ ⁄ ⁄  outside Québec). Travel agencies were The majority (64%) travelled with their most often consulted by the latter (35%). spouses and/or families, 19% tra- velled alone and 12% with friends, Economic component  ⁄ ⁄ ⁄  colleagues or organized groups. • Average spending per person  ⁄  Overall, Means of transportation  ⁄ ⁄ ⁄  respondents spent an average of $1,146 The automobile was the most used means on themselves or on people who accom- of transportation for trips. 31% drove their panied them during their most recent cars and 39% travelled as passengers. trip. Since this type of reported spending The second most common means of focused on 2.0 people, average spending transportation was the airplane (14%). per person can be estimated at $573. Tel. : 514 252-3104 Fax : 514 254-0766 4545, Pierre-De Coubertin Ave., P.O. Box 1000, Stn M Montréal (Québec) H1V 3R2 infos@keroul.qc.ca www.keroul.qc.ca www.keroul.qc.ca  •  514 252-3104

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