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  1. 1. As Media Studies – Coursework EvaluationQ.1 In what does your media product use, develop or challenge forms and conventions of realmedia product? This is my final design for my cover page of my music magazine. I have chosen to use that cover image because I have took a multiple shots of “MaAamkie “and this one was the one I thought that looks really effective because of the way he is stood which signifies that he has got power and he is better than “us “ readers and also it looks like one of the professional pictures that are being used on professional music magazines. I have chosen to use that font for my mast head because I think it looks effective: the “R” and “T” letters looks kind of gangster stile and rest of the letters are just normal and casual which kind of makes the whole title look “Grime-y” because grime is more like gangster-ish kind of music, also I have chose to use the gold and diamond effects because Ithink they give the title even more kind of gangster-ish look because of the gold and diamonds whichare kind of linked to gangster stuff + it also links with grime music as well because It looks urban. Ihave named my magazine “ Riddim Ting “ which stands for “ Rhythm Thing ” because it is used quitea lot in grime music and also links with the music as the name involves “ Rhythm “ which is linkedwith music. I have chosen a gold/ black colour theme for my magazine and magazine front coverbecause I think once again it is linked with kind of “urban “and “gangster “music style and links withgrime because grime is kind of “black “music and is not about happiness but about stuff thathappens on streets and what is life like around UK in the urban life style so my colour scheme linkswith my chosen music style. All my cover lines have been in formal English because I didn’t want tohave informal stuff on my front cover because of making it looking less professional also becauseformal English is easier to understand for some people rather than informal language, I’ve set mycover lines all over the cover page because I think they stands out more and it looks unique ratherthan boring and looking the same as some other music magazine, all of my cover line titles havebeen wrote with “ Urban Rubber “ font because I think it looks “urban” and suitable for grime musicbecause it is kind of “ block “ looking like font which could signify “ Bricks ” which is more of “urban”and grime style theme. This is my final design of my double page spread article. I have chosen to use one big mid-shot picture and one close-up picture because I think the big mid-shot picture on whole right page looks effective as well as will make the
  2. 2. audience remember who the grime star is because of the size picture and also most professionalmusic magazines use the same technique and use one big and one small picture on their doublepage articles, I have chosen to use the small close-up picture of “MaAamkie’s” face because I think itlooks effective as well as when reader is reading the article and will see his face then it will be easierfor readers to remember what he looks like and also the way he is looking directly at the reader willmake the reader think that he is looking straight into their eyes and will remember him easier. I havechosen to use 3 columns because I think that the article looks more interesting when it’s small butinteresting rather than massive blocks of writing which might not be that interesting to reader ifthey see the amount of texts they have to read while my article goes straight to the point and tellsall details need and a short interview. I have chosen to use quite big title for my article so that it willbe easier for people to remember “MaAamkie’s” name and also it stand out because it is placed onblack background and uses gold font with diamond effect which bring link with grime music and it islinked with my chosen colour theme which was gold/ black. Use of language in my article is mostlyformal with some informal bits to make it look more interesting as well as more fun for people toread and also some bits use’ grime’ words like “ ting “ or “ dat “ or “riddim “ so that it reminds thereader that he/she are reading a grime music magazine. This is final design for my content page of my grime music magazine. I have chosen to use mostly mid-shot photographs so that it will be easier for readers to look at them and also it is more suitable for content page because if they were long-shots then they would be quite hard to see and the page wouldn’t be that interesting to look at and wouldn’t look as effective as it looks like right now. I have chosen to use 3 columns because I wanted to use one whole column for texts, one whole column for pictures, and once column for picture and text so that overall it is all balanced out and also look interesting to look at and unique from other already existing music magazines. I have used one type of font (Berlin Sans FB) for whole content page so that it doesn’t look dodgy and untidy, also it looks better with just one type of font because it looks more professional and morelike real music magazine. I have used “ Urban Rubber “ for my title ‘Content’ because I wanted titleto stand out to people and also that font looks kind of old and “ blocky “ which links which my grimemusic target. I have chosen to use just white and black colour for my content page because I wantedit to look casual and clear as well as professional like the other music magazine’s content page lookslike, at last I have chosen to use formal language for my content page because I want it to be easy tounderstand and clear for my readers to read without struggle.
  3. 3. Q.2 How does your media product represent particular social groups?My music magazine represent people who like “ urban “ or “ grime “ music because of the colour useI have used which is gold and black which signifies that is aimed more at “ dark “ side of music whichis more like “ gangster rap “ or “ hard core grime “ which is mainly about problems happening onstreets of UK and police problems. Also the person on front cover is teenager which could meanthat teenagers could also read this magazine as well as people who are in their early 30’s becausenowadays most grime artist are starting at age of 16 and are popular with the older generation aswell. Also my front cover character looks kind of moody and is wearing hood which could signify thatthis magazine is not about happy music but only about grime and rap music. My magazine could befor both genders because grime music is for both genders females and males as there are alreadyfamous female grime artists, my magazine is for any race/ ethnicity group because grime is multicultural as there are artist who are from South Africa, Nigeria, Trinidad and also there are whiteartist who are English or Chinese artist who are partly English or have grown up in England so grimemusic is for any race or ethnicity which my magazine does show as it uses white grime artist as wellas black artist on my content page. My magazine mainly represents working class of people becauseit is usually the people who are living in urban parts of cities who work every day and trying to makeliving and some struggle and that’s what grime music is about: struggle and reality, and this is shownon my content page as my black & white artists do not look rich or posh so it shows that it is madefor working class of people. Grime music is for straight people because so far I have not met or heardof homosexual person who would listen to grime music as it is kind of “ tough “ which homosexualpeople wouldn’t really like. My magazine doesn’t show any type of region issues because grimemusic is happening all over UK not just North or South so I have not chosen to make my magazinepurposely for only one region of UK.Example: The gold text and black background represent more like a “ gangster “ and “ urban “ side of music so that shows that my music magazine is aimed at people who like “ grime “ or “ rap “ music as well as if they are into urban kind of music .Q.3 What kind of media institution might distribute your magazine and why?The magazine publisher who is suitable and could distribute my music magazine could be RWDmagbecause their magazines are based on urban style music like: UK-garage, rap, hip-hop, drum & bass,dubstep and grime, and that’s what my magazine is about, a grime music so I think it would exactlyfit with RWDmag since they already do magazine about that kind of music style. RWD Magazine is a British based magazine which features news, interviews and charts on hip hop, R’n’B, UK garage, Drum and bass and U.S. house music. It is released monthly,distributing 98,300 copies each time and is ABC certified. Its considered the largestmagazine on urban music and lifestyle in the United Kingdom. RWD Magazine became awell known name in UK underground urban music circles in mid to late 2003. This coincided
  4. 4. with the rise of a new urban music genre, which later became popularly referred to asGrime.Retailers where I would my magazine to be sold: JD sport HMV Music Store Virgin Media StoreQ.4 Who would be the audience for your media product? Kozzie Wiley ScratchyAudience for my grime music is mostly males as my magazine has so far only male artist so but asyou can see above they are existing grime artist and there a difference in what they are wearingbecause grime music does not really have its type of clothing but if has to be one type of clothing itwould be definitely baggy clothes and ‘hoodies’ because grime has evolved from rap music and rapmusic is about baggy clothes and kind of urban clothes which are more of dark colours like “ black,grey “ and colour any colours that aren’t really “ happy “ colours because grime is not abouthappiness mostly. My audience will be people from 15years old up to early 30’s because there iswide range of grime artist with different age difference like for example “Wiley “ is 33 years old and“MaAamkie” who is only 18 years old so age of my audience does not really matter, the haircuts myaudience would be mostly having really short hair e.g. short back and sides, V’s and crew cutbecause they are the haircuts that most grime artist have and are more, also my audience willprobably will be working class as most of the people who do or listen to grime music are workingclass because grime talks about everyday’s struggle of working class people so that is the audiencethat would probably read my magazine.
  5. 5. Q.5 How did you attract/ address your audience?I have tried to get a video interview but none of the people I have spoke to about my magazinewould do a video report so instead I have left them with all three pictures of my Front, Content andDouble page spread and with piece of paper and asked to write 3 brief points about what they thinkof my magazine and they could be either pro’s or con’s and asked to put’ + ‘if the comment ispositive and ‘ - ‘if the comment is negative. Now I am going to include the brief comments of the 3people I have asked to rate my magazine.Matthew aged 16.+ Nice colour scheme.+ Like the gold font.- White background on content page should have been black as rest of the magazine.Josh aged 17.+ Picture angle of front cover picture of mamkeli.+ I like the “new artist “cover line font with the diamond effect.+ Like the pictures of the 3 grime artist on content page.Callum aged 18.+ Gold with diamond font.+ Black and gold background on front page.- Article seems a bit short.So here is the brief feedback that I got of my friends when I have asked to briefly evaluate my 3pages.Q.6 What have you learnt about technologies from the process of constructing this product?I have learnt a lot of stuff from constructing this product like how to make an interesting photographand what angle it should have been take to make it look interesting. I haven’t learnt much fromusing internet as a research tool because I have barely used because my magazine is first to befocusing on grime music so I didn’t need much of skills on internet when I was just looking forexisting music magazines and publishers. I have learnt how to use Blogger as my online “folder”where I have all my magazine work, I found it very easy and clear to use and I didn’t have muchtrouble with it at all and it is quite reliable, also it is a great way to store your work if you want to geteasy access to it from all over the world because it is on internet. I haven’t learnt much from usingPhotoshop because I already knew how to use Photoshop before I started this project as I have beenusing Photoshop since year 11 in high school and in my spare time as well so it was nothing new tome and I already knew how to do every single thing I was asked to do. From using Quark as amethod of combining text and images, I have to say that I have learnt quite a lot from using itbecause when I have first used Quark I didn’t know how to do anything on it but now I could dosimple task as I have learnt from it when I have been using it quite a lot from designing my contentpage and double page article.Here are some screen shot’s that I have taken to show briefly how I have used Photoshop:
  6. 6. As you can see in this screenshot, I do not have title of my magazine because I have disabled it from being to be seen by clicking on little eye icon in bottom right hand corner. As you can see that in this screenshot I have enabled the little block of text by clicking on eye tool. In this slide you can see the full finished magazine front cover because I have enabled all layers to be seen by clicking on the eye tool.Q.7 Looking back at your preliminary task, what do you feel you have learnt in the progression fromit to the full product?I have learnt quite a lot since I have done my preliminary task, for example I have learnt how to useQuark far more professionally and also I have learnt how to use camera to make best picturespossible: from which angle the picture should be took or what kind of lighting should be on or what
  7. 7. contrast setting it should be set on to make the best picture possible which didn’t know when i wasmaking my college magazine as my preliminary task, also I have learnt how to positions and designcover page, content page and double side spread and make it look professional and more likeprofessional magazine that are on market and all this thanks to loads of practise and looking back atmistakes I have done on my preliminary task. And that’s about it since these are the only things Ihave improved in which made me think differently when I was doing my final piece.Final Design of my Music Magazine Front CoverFinal Design of my Music Magazine Front Cover.