10.6.2010 <ul><li>GoTahoeNorth.com  </li></ul><ul><li>WEBSITE REFRESH 2010 </li></ul>
Agenda <ul><li>Website primary goals  </li></ul><ul><li>Evaluation process  </li></ul><ul><li>Goals of site refresh  </li>...
Website Primary Goals <ul><li>Sell The Destination </li></ul><ul><li>Heads in Beds  </li></ul><ul><li>Build Database </li>...
Evaluation Process  <ul><li>Membership feedback </li></ul><ul><li>Site reporting  </li></ul><ul><li>Emerging technology </...
Goals of Site Revamp  <ul><li>Freshen look and feel  </li></ul><ul><li>Align with current branding  </li></ul><ul><li>Embr...
 
 
 
 
 
9.28.2010 <ul><li>GoTahoeNorth.com  </li></ul><ul><li>WEBSITE REFRESH 2010 </li></ul>
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GoTahoeNorth.com site refresh sept2010

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powerpoint overview of the GoTahoeNorth.com site refresh.

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GoTahoeNorth.com site refresh sept2010

  1. 1. 10.6.2010 <ul><li>GoTahoeNorth.com </li></ul><ul><li>WEBSITE REFRESH 2010 </li></ul>
  2. 2. Agenda <ul><li>Website primary goals </li></ul><ul><li>Evaluation process </li></ul><ul><li>Goals of site refresh </li></ul><ul><li>Homepage demo </li></ul><ul><li>Interior page comps </li></ul>
  3. 3. Website Primary Goals <ul><li>Sell The Destination </li></ul><ul><li>Heads in Beds </li></ul><ul><li>Build Database </li></ul>
  4. 4. Evaluation Process <ul><li>Membership feedback </li></ul><ul><li>Site reporting </li></ul><ul><li>Emerging technology </li></ul><ul><li>Competitive analysis </li></ul><ul><li>3 rd Party analysis </li></ul><ul><li>Survey </li></ul>
  5. 5. Goals of Site Revamp <ul><li>Freshen look and feel </li></ul><ul><li>Align with current branding </li></ul><ul><li>Embrace new technology – JQuery for Flash, Mapping, Social, etc… </li></ul><ul><li>Revise navigation </li></ul><ul><ul><li>Summer / Winter split </li></ul></ul><ul><ul><li>Separate out Meetings, Weddings and Media </li></ul></ul><ul><ul><li>Separate Events and Activities </li></ul></ul><ul><ul><li>Active Navigation Naming </li></ul></ul><ul><li>Revise Quicklinks </li></ul><ul><li>Upgrade and increase prominence of Maps </li></ul><ul><li>Promote Social </li></ul>
  6. 11. 9.28.2010 <ul><li>GoTahoeNorth.com </li></ul><ul><li>WEBSITE REFRESH 2010 </li></ul>

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