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Creating A Business Presence
on Facebook
Presented by:
Maria Vogeler
Creating an Online Presence
• Website Do’s and Don’ts
• Creating an Online Strategy
• Creating a Business Presence on Face...
Why Facebook?
FB Stats
• 900 Million Users
• More than 50% Log on every day
• 57 Million Businesses have a Facebook Page
• It’s where yo...
My Kids Are On Facebook!
What to Expect Today
• Difference between Personal and Business FB
Page
• How to Build a Business or “Fan” Page
• How to A...
Personal vs. Business
• Business or “Fan” Page
– Other people/pages “Like” you
– Unlimited # of likes
– Can go viral becau...
How to Build A Page
• Must have a personal account, personal FB
page in order to build a Fan Page
Facebook Page Decoded
Steps:
• Login with Personal account
• Go to “pages” and click “Create Page”
• Follow Prompts
Create Page
What’s in a Name?
• Page name is searchable – make it count!
• Can only Change Page name 1 time
• Make it recognizable
• T...
Admin Panel
Cover Photo
• 851 x 315 pixels
• Portrays your Image; your brand
• Make a statement
Profile Image
• 180 x 180 pixels
• Branded
• Will display each time your post a status,
comment, like, etc.
About Section
• Category will determine layout
• #1 item is to have your Website URL visible
• Short, concise description
About Info
Custom App Tabs
3rd Party Apps
• Shortstack
• Lujure
• WildFire
• WooBox
Work It!
• How to Post
• Highlight a Post
• Pin a Post
• Schedule a Post
• Date a Post
When to Post
• Industry Dependent
• Experiment
• Studies show engagement highest on
Thursday and Friday
• 86% of posts are...
What to Post
• 80/20 Rule
• 70/10/10
• Industry News
• How to’s
• Upcoming Events
• Personalize your Business
Content
• Know your audience – speak to them
• Help them see that you understand
them/their needs – share stories from oth...
Content (cont.)
• Videos – keep them
short/entertaining/informative
• Give value – tips/educational info/coupons
• Links
Posting Stats
• Photos receive 39% higher engagement
• Shorter posts receive 23% higher engagement
• Emoticons garner 33% ...
Types of Questions
Time Management!
• What type of content will you be posting?
• How many times per week?
• Who within your organization wil...
Facebook Insights
• How to view Insights
• What does it mean
Track Your Results
• Measure your growth and success
• See what’s working and what isn’t
• Do more of what is working
• St...
How I can Help You
Social Site Evaluations
Profile Setup & Optimization
Training on How to use the Social Sites
Monthly Ma...
Next Webinar – October 15th
Creating a Business Presence on Pinterest
• Difference between Business/Personal Page
• How to...
Connect with Me!
Maria’s Contact Info:
maria@mariavonline.com
www.facebook.com/mariavonline
www.twitter.com/mariavonline
w...
Comments/Questions
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Creating a business presence on facebook

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Creating a business presence on facebook

  1. 1. Creating A Business Presence on Facebook Presented by: Maria Vogeler
  2. 2. Creating an Online Presence • Website Do’s and Don’ts • Creating an Online Strategy • Creating a Business Presence on Facebook • Creating a Business Presence on Pinterest • LinkedIn • Twitter • Google Analytics
  3. 3. Why Facebook?
  4. 4. FB Stats • 900 Million Users • More than 50% Log on every day • 57 Million Businesses have a Facebook Page • It’s where your customers are!
  5. 5. My Kids Are On Facebook!
  6. 6. What to Expect Today • Difference between Personal and Business FB Page • How to Build a Business or “Fan” Page • How to Admin your page • Tips on How, When, What to Post • Basic explanation on using FB Insights
  7. 7. Personal vs. Business • Business or “Fan” Page – Other people/pages “Like” you – Unlimited # of likes – Can go viral because friends of you fans see your posts – Can Advertise your Page – Can Run promotions/contests on your page • Personal Page – “Friend” someone vs. liking a page – Send emails to their “friends” Facebook accounts – See updates from those friends – Limited to 5000 friends
  8. 8. How to Build A Page • Must have a personal account, personal FB page in order to build a Fan Page
  9. 9. Facebook Page Decoded
  10. 10. Steps: • Login with Personal account • Go to “pages” and click “Create Page” • Follow Prompts
  11. 11. Create Page
  12. 12. What’s in a Name? • Page name is searchable – make it count! • Can only Change Page name 1 time • Make it recognizable • This is your Branding; Your Identity
  13. 13. Admin Panel
  14. 14. Cover Photo • 851 x 315 pixels • Portrays your Image; your brand • Make a statement
  15. 15. Profile Image • 180 x 180 pixels • Branded • Will display each time your post a status, comment, like, etc.
  16. 16. About Section • Category will determine layout • #1 item is to have your Website URL visible • Short, concise description
  17. 17. About Info
  18. 18. Custom App Tabs
  19. 19. 3rd Party Apps • Shortstack • Lujure • WildFire • WooBox
  20. 20. Work It! • How to Post • Highlight a Post • Pin a Post • Schedule a Post • Date a Post
  21. 21. When to Post • Industry Dependent • Experiment • Studies show engagement highest on Thursday and Friday • 86% of posts are made M-F • Best time – 1pm to 4pm • Worst time – 8pm to 8am
  22. 22. What to Post • 80/20 Rule • 70/10/10 • Industry News • How to’s • Upcoming Events • Personalize your Business
  23. 23. Content • Know your audience – speak to them • Help them see that you understand them/their needs – share stories from other clients • Create a WOW experience for your audience – give them something unexpected • Use CTAs (call to action) – ask for the “like”, a comment, to share with friends • Entice them to Want to stay in touch with you
  24. 24. Content (cont.) • Videos – keep them short/entertaining/informative • Give value – tips/educational info/coupons • Links
  25. 25. Posting Stats • Photos receive 39% higher engagement • Shorter posts receive 23% higher engagement • Emoticons garner 33% more interaction • Questions receive nearly 100% more comments than a non-question post
  26. 26. Types of Questions
  27. 27. Time Management! • What type of content will you be posting? • How many times per week? • Who within your organization will be responsible for posting? • Set a time limit • Monitor/track your activity
  28. 28. Facebook Insights • How to view Insights • What does it mean
  29. 29. Track Your Results • Measure your growth and success • See what’s working and what isn’t • Do more of what is working • Stop wasting time on what is not working • Monitor who’s talking about you • See what type of traffic is being driven to your website • See which posts have the highest/lowest engagement
  30. 30. How I can Help You Social Site Evaluations Profile Setup & Optimization Training on How to use the Social Sites Monthly Management Packages
  31. 31. Next Webinar – October 15th Creating a Business Presence on Pinterest • Difference between Business/Personal Page • How to set up/optimize a Business Page • Ways to Engage your Audience
  32. 32. Connect with Me! Maria’s Contact Info: maria@mariavonline.com www.facebook.com/mariavonline www.twitter.com/mariavonline www.pinterest.com/mariavonline www.linkedin.com/in/maria.vogeler
  33. 33. Comments/Questions

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