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Social Networking


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A presentation on social networking

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Social Networking

  1. 1. Social Networking <ul><li>Matthew Butch </li></ul>
  2. 2. Goals <ul><li>Cover the history of social networking </li></ul><ul><li>Detail the benefits and concerns of social networking </li></ul><ul><li>Explain the uses of social networking in various environments </li></ul>
  3. 3. Defintion <ul><li>Social networking: The most commonly held definition is “Internet- or mobile-device-based social spaces designed to facilitate communication, collaboration and content sharing across networks of contacts </li></ul><ul><li>Examples: </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul>
  4. 4. Uses <ul><li>Personal </li></ul><ul><li>Business </li></ul><ul><li>Educational </li></ul>
  5. 5. Uses: Personal <ul><li>Making and developing friendships/contacts </li></ul><ul><li>Finding content and information </li></ul><ul><li>Collaborating with other people </li></ul><ul><li>Authoring and sharing content </li></ul><ul><li>Posting life updates </li></ul>
  6. 6. Uses: Business <ul><li>Create brand awareness </li></ul><ul><li>Online reputation management </li></ul><ul><li>Recruit customers and employees </li></ul><ul><li>Learn about new technologies and competitors </li></ul>
  7. 7. Uses: Educational <ul><li>Collaboration and participation between students, parents, and teachers </li></ul><ul><li>Professional development </li></ul><ul><li>Continuous learning </li></ul>
  8. 8. History: Beginnings <ul><li>Bulletin Board Systems- first social networks </li></ul><ul><li>Allowed people to dial in to talk and share files </li></ul>
  9. 9. History: Beginnings <ul><li>Geocities and Tripod came later </li></ul><ul><li>Allowed users to upload webpages and chat in rooms </li></ul>
  10. 10. History: Rise <ul><li>SixDegrees (1997) started the rise of the social networking sites </li></ul><ul><li>Very primitive: only allowed friending and messaging </li></ul><ul><li>Shut down in 2000 </li></ul>
  11. 11. History: Rise <ul><li>Friendster (2002) improved upon SixDegrees </li></ul><ul><li>Introduced more profile information as well as pictures </li></ul><ul><li>Popular in Asia </li></ul>
  12. 12. History: Rise <ul><li>Myspace (2002) founded by employees of another company with Friendster accounts </li></ul><ul><li>Saw potential and built upon it </li></ul><ul><li>Allowed customization of hopepage </li></ul><ul><li>Became #1 social networking site </li></ul>
  13. 13. History: Rise <ul><li>Facebook (2004), originally college only </li></ul><ul><li>Created by college students to find other students in their classes </li></ul><ul><li>Opened to all in 2006 </li></ul><ul><li>now #1 social networking site, based on visits </li></ul>
  14. 14. Description <ul><li>Social networking services based on user accounts </li></ul><ul><ul><li>allow the users to add information about themselves </li></ul></ul><ul><ul><ul><li>name and location </li></ul></ul></ul><ul><ul><ul><li>interests and hobbies </li></ul></ul></ul><ul><ul><ul><li>professional and educational background </li></ul></ul></ul><ul><ul><li>allow communication with other users </li></ul></ul><ul><li>Communication and sharing can be between user and </li></ul><ul><ul><li>everybody </li></ul></ul><ul><ul><li>friends of friends </li></ul></ul><ul><ul><li>friends </li></ul></ul><ul><ul><li>certain friends </li></ul></ul>
  15. 15. Advantages and Benefits <ul><li>Easy communication between individuals </li></ul><ul><li>Collaboration between like minded individuals </li></ul><ul><li>Discovering new individuals and information </li></ul><ul><li>Sharing information between individuals </li></ul><ul><li>Participation and feedback from all parties </li></ul>
  16. 16. Considerations (design, development, implementation) <ul><li>Privacy is a paramount concern. </li></ul><ul><li>Choosing a service that fits the design. </li></ul><ul><li>Adding accounts can be troublesome. </li></ul>
  17. 17. Leading Tools <ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>MySpace </li></ul><ul><li>Ning </li></ul>
  18. 18. Questions?