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Focused Relevant Organized Presentations

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Give a great presentation every time! Focus on the rule of threes and deliver great new ideas that sell!

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Focused Relevant Organized Presentations

  1. 1. Making Great Presentations<br />SIGMA University<br />Presenter: Martha Bush, SVP Strategy & Solutions<br />
  2. 2. How do you feel when you have to make a presentation?<br />
  3. 3. Hopefully, after today you’ll feel like this..<br />
  4. 4. There’s Good Reason to Be Nervous..<br />
  5. 5. Presentations Are Expensive<br />
  6. 6. Typical Cost of an In-person Presentation<br />Cost to build a presentation(includes a couple of people and a couple of meeting): <br />10-20 hours @ $50.00 per hour: $500-$1000<br />Cost to travel to a client(OOPs): <br />$1200-2000<br />Time cost to travel to a client <br /> 10-20 hours @ $50/hour x 2 people=$1000 - $2000<br />Minimum cost for a presentation: $2700-$5000<br />
  7. 7. Focused, Relevant, Organized<br />Focused<br />Organized<br /><ul><li>Relevant</li></li></ul><li>Focused:<br />
  8. 8. Focus on your audience and what you want them to take away<br />What do you want them to do? <br />How do you want them to think differently?<br />What do you want them to remember? <br />This will become your Key Message:<br />This retention program is perfect for your company NOW, will deliver a great return, and you can TRUST that wewill execute it flawlessly.<br />
  9. 9. What other alternatives do they have to your proposal?<br />What are other companies doing?<br />What will their questions be?<br />What will their issues be?<br />Why should they do it?(benefits)<br />Why shouldn’t they NOT do it?(risks)<br />
  10. 10.
  11. 11. Mind Map to Focused Outline<br />
  12. 12. Relevant<br />Getting Inside Your Audience’s Brain, and Staying there<br />
  13. 13. Analyze Who’s In the Room and What Makes Them Tick…<br />Time-Short IT guy, <br />Wonders why he needs to be<br /> involved with marketing<br />The New Boss,<br /> trying to find quick<br /> wins and make a <br />name for herself<br />Our Coach – she found us!<br /> wants us to look good, <br />so she looks good.<br />The Founder’s lousy <br />Son In Law. Everyone <br />hates him, but he can bring you down.<br />The Project manager, <br />Scared silly because she doesn’t<br /> know what we’re talking about<br />The Operations Guy, <br />Wants to know why <br />he should outsource<br />
  14. 14. We don’t pay attention to boring things that don’t relate to our needs<br />
  15. 15. The Kiss of Death<br />
  16. 16. reading bullet-points and listening to the presenter are conflicting tasks. <br />If a person in your audience is reading a bullet-point they are not listening to you.<br />
  17. 17. Appeal to the Left Brain and the Right<br />
  18. 18. Words + Pictures!<br />
  19. 19.
  20. 20.
  21. 21. Too many words can be dangerous<br />
  22. 22. Pictures Will Have More Impact<br />
  23. 23. Organized: Putting All the Pieces Together<br />
  24. 24.
  25. 25. The Rule of Threes<br />People can remember 3 things<br />Tell them what you’re going to tell them.<br />Tell them.<br />Tell them what you’ve told them.<br />Practice three times through<br />
  26. 26. Introduction: The Key Message<br />Reveal: First Argument<br />Reveal: Second Argument<br />Reveal: Third Argument<br />First Big Category of Arguments:<br />Point 1<br />Point 2<br />Point 3<br />Point 4<br />Transition to Second Category<br />Second Big Category of Arguments:<br />Point 1<br />Point 2<br />Point 3<br />Point 4<br />Transition to Third Category<br />Third Big Category of Arguments:<br />Point 1<br />Point 2<br />Point 3<br />Point 4<br />Transition to Review<br />Review: First Argument<br />Review: Second Argument<br />Review: Third Argument<br />In Closing:The Key Message<br />
  27. 27. SIGMA’s retention program is perfect for your company NOW, will deliver a great return, and you can TRUST that SIGMA will execute it flawlessly<br />Retention, Why now?<br />A Strong ROI<br />Flawless Execution<br />First Big Category of Arguments:<br />Point 1<br />Point 2<br />Point 3<br />Point 4<br />Transition to Second Category<br />Second Big Category of Arguments:<br />Point 1<br />Point 2<br />Point 3<br />Point 4<br />Transition to Third Category<br />Third Big Category of Arguments:<br />Point 1<br />Point 2<br />Point 3<br />Point 4<br />Transition to Review<br />Retention, Why now?<br />A Strong ROI<br />Flawless Execution<br />In Closing: SIGMA’s retention program is perfect for your company NOW, will deliver a great return, and you can TRUST that SIGMA will execute it flawlessly<br />
  28. 28. Onward to Powerpoint<br />Template<br />Font<br />Colors<br />Images<br />Spell Check<br />No more than 1 slide per 1-2 minutes<br />
  29. 29. Logistics<br />Dates<br />Travel<br />Attendees<br />Room<br />AV<br />Back up plan<br />Decide on use of decks<br />Get to room early<br />Decide who sits where <br />Agree on who covers each page<br />Agree on hand offs<br />Introductions<br />Time keeper and signals<br />
  30. 30. Practice, Practice, Practice<br />
  31. 31. Focused, Relevant, Organized<br />Focused<br />Find the Big Idea<br />Research<br />Create a Mind Map<br />Organized<br />Simplified, not simple<br />Rule of threes<br />Practice, practice, practice<br /><ul><li>Relevant
  32. 32. Have a plan for each person in the room
  33. 33. Grab attention with words & Pictures</li></li></ul><li>Thank You!<br />Questions?<br />

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