Dare 2010 2

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Dare 2010 2

  1. 1. MSEd Information Technology D.A.R.E. 2010
  2. 2. What is this program? <ul><ul><ul><li> </li></ul></ul></ul>
  3. 3. Who are our students? <ul><ul><ul><ul><li>70% female 30% male </li></ul></ul></ul></ul><ul><ul><ul><ul><li>about 80% hold a teaching license </li></ul></ul></ul></ul><ul><ul><ul><ul><li>No longer international students (but 4 have expressed plans to enter in the Fall) </li></ul></ul></ul></ul>
  4. 4. Are you working at the same time you are completing this degree? 13 teachers or substitute teachers 2 trainers, 1 graphic designer, 1 college teacher, 1 university staff Several work more than full time or more than one job
  5. 5. What are your career aspirations? 80% are K12 teachers but only 56% ID teaching as goal
  6. 6. How did you initially hear about the MSEd InfoTech program at WOU?
  7. 7. Why did the MSEd Information Technology program appeal to you?
  8. 8. <ul><ul><ul><li>82% said very important or essential </li></ul></ul></ul>How important was it to you that the program can be taken online?
  9. 9. <ul><li>Online options </li></ul><ul><li>Convenience and flexibility </li></ul><ul><li>Important content for any career </li></ul><ul><li>Outstanding faculty and advisors </li></ul><ul><li>Engaging and relevant content </li></ul><ul><li>Fun classes </li></ul>Selling points
  10. 10. <ul><ul><ul><li>Clearly the website is #1 marketing tool </li></ul></ul></ul><ul><ul><ul><li>Increase our social marketing </li></ul></ul></ul><ul><ul><ul><li>Ensure good advising </li></ul></ul></ul><ul><ul><ul><li>Increase name familiarity </li></ul></ul></ul><ul><ul><ul><li>Showcase our main selling points </li></ul></ul></ul>How can we reach out to more potential students?
  11. 11. What are we doing already to improve marketing? Redoing the brochures and adding key terms from survey.
  12. 12. Postcard
  13. 13. <ul><ul><ul><li>Added key terms and new quotes </li></ul></ul></ul>
  14. 14. <ul><ul><ul><li>Banner – exhibitions, name familiarity </li></ul></ul></ul>
  15. 15. Social Marketing Webpage
  16. 16. Adding items of interest Webpage
  17. 17. <ul><li>In terms of marketability, growth potential is immense. </li></ul><ul><li>In terms of capacity, not so much. </li></ul>Program Growth
  18. 18. Grad Office enrollment numbers <ul><ul><ul><ul><li>These are Week 2 enrollment numbers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Not all students are full-time, every term </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Still smoothing out this process </li></ul></ul></ul></ul>
  19. 19. Total Program Numbers <ul><ul><ul><li>MSEd InfoTech students . . . . . . . 47 </li></ul></ul></ul><ul><ul><ul><li>Lib/Ed Media students . . . . . . . . . 10 </li></ul></ul></ul><ul><ul><ul><li>(2 are also included in InfoTech #s) </li></ul></ul></ul><ul><ul><ul><li>09-10 Graduates . . . . . . . . . . . . . . 5 </li></ul></ul></ul>Students are not necessarily enrolled in classes every term
  20. 20. Growth since Fall 08
  21. 21. InfoTech Graduate Courses Offered
  22. 22. Instructors
  23. 23. Additional Course Coverage <ul><li>Ed Program Ed 421: 4 sections Fall and Spring </li></ul><ul><li>New Ed Program Ed 270: 2-3 sections every term </li></ul><ul><li>Two 1-credit courses for 100 MAT students each year </li></ul>
  24. 24. Speed of Change <ul><li>Mix of courses will have to change </li></ul><ul><li>Course content will have to change </li></ul><ul><li>Instructor skills will be constantly challenged </li></ul>
  25. 25. Staffing <ul><ul><ul><li>1 tenured faculty (Mary Bucy, coordinator) </li></ul></ul></ul><ul><ul><ul><li>1 dedicated part-time adjunct (Denvy Saxowsky) </li></ul></ul></ul><ul><ul><ul><li>1 grad advisor (Bill Hamlin) </li></ul></ul></ul><ul><ul><ul><li>DEP support (Susan Griffin; JoNan LeRoy) </li></ul></ul></ul><ul><ul><ul><li>A variety of adjunct specialists </li></ul></ul></ul><ul><ul><ul><li>Significant Graduate Office support </li></ul></ul></ul>
  26. 26. <ul><li>The university wants to grow grad programs; this program is poised to grow. </li></ul><ul><li>How can we best attract students? </li></ul><ul><li>What size do we want to grow to and maintain? </li></ul><ul><li>What are our staffing needs to make this happen? </li></ul>To ponder

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