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Mark Brown,
Eamon Costello, Enda Donlon
Mairead Nic Giollamhichil & Colete Kirwan
MOOCs in the Media:
The Story Behind the...
1. What do we already know?
2. What is the Irish story so far?
3. What is the story behind the story?
Outline…
MOOCs in th...
Gaebel, M., Kupriyanova, V., Morais, R. &
Colucci, E. (2014). E-learning in European
Higher Education Institutions: Result...
1. What do we already know?
1. What do we already know?
1. What do we already know?
457 newspaper articles
published between 2011 and
2013 in Australia, United
Kingdom and United...
Selwyn, N., & Bulfin, S. (2014). The discursive construction of MOOCs as educational opportunity and educational
threat. M...
1. What do we already know?
1. What do we already know?
Almost 4000 articles from 591
news sources from around the
world, with close to 50%
reduction ...
White, S, Urrutia, L., Manuel & White, S. (2015). MOOCs inside universities: an analysis of MOOC discourse as represented ...
106 Articles in…
• Times Higher Education
• Inside Higher Education
• Chronicle of Higher
Education
White, S, Urrutia, L.,...
1. What do we already know?
• Contradictory messages
• Declining level of media interest
• Maturing and shifting focus
In ...
2. What is the Irish story so far?
• Methodology
• Media Sources
• Discourse Analysis Protocol
- 20 Analysis Items
- Descriptive | Interpretative
- Revolutio...
2. What is the Irish story so far?
Total of 77 publications – by 30th April 2015
2. What is the Irish story so far?
• When did the first MOOC-related story first appear
in the media?
QUESTION…
2. What is the Irish story so far?
• When did the first MOOC-related story first appear
in the media?
QUESTION…
Answer… 20...
2. What is the Irish story so far?
• When did the first MOOC-related story first appear
in the media?
QUESTION…
• What was...
2. What is the Irish story so far?
• When did the first MOOC-related story first appear
in the media?
QUESTION…
• What was...
1st February 2011 – First story but no mention of the term MOOC
2. What is the Irish story so far?
15th May 2012 – 1st mention of MOOC
2. What is the Irish story so far?
10th January 2013 – 2nd mention of MOOC
2. What is the Irish story so far?
11th February 2013 – 3rd mention of MOOC
2. What is the Irish story so far?
2. What is the Irish story so far?
2012 2013 2014 2015 Total
Number
of stories
1 24 39 11
(33)
77
Preliminary Findings
2. What is the Irish story so far?
97%
3%
Type of Reporting
Descriptive
Investigative
2012 2013 2014 2015 Total
Number
of ...
2. What is the Irish story so far?
2%
20%
78%
Stance Adopted
Negative
Neutral
Positive
Preliminary Findings
2. What is the Irish story so far?
Elite
73%
Non Elite
27%
Institutional Status
Preliminary Findings
2. What is the Irish story so far?
Revolution
35%
Evolution
18%
Minimal
12%
Not Stated
35%
Level of Disruption
Preliminary...
0 5 10 15 20 25 30
Fear of Missing Out
Institutional Branding
Increase Student Recruitment
Extend Access
Reduce Costs
Gene...
2. What is the Irish story so far?
2. What is the Irish story so far?
“The subject of this meeting is
studying at university through
online learning, including massive
open online courses, MOO...
Executive Summary
2. What is the Irish story so far?
2. What is the Irish story so far?
“Ireland ranks lower than the
OECD average on the international
benchmark of flexible p...
2.7%
2. What is the Irish story so far?
Restrictive Funding Model
“The National Strategy for Higher Education
recommends that if Ireland is to raise levels of lifelong
learning and higher ...
2. What is the Irish story so far?
2. What is the Irish story so far?
2. What is the Irish story so far?
2. What is the Irish story so far?
3. What is the story behind the story?
3. What is the story behind the story?
• Who is telling the MOOC story and
why?
• What are we being told about
MOOCs?
• Wh...
“It is theory that
decides what we
can observe…”
Albert Einstein
3. What is the story behind the story?
• Open learning
• Online learning
• Anytime, anywhere learning
E-learning •
Digital learning •
Technology-enhanced learnin...
"This is a major opportunity for the Irish economy to
become involved with a company that employs 300,000
people worldwide...
"This is a major opportunity for the Irish economy to
become involved with a company that employs 300,000
people worldwide...
• Open learning
• Online learning
• Anytime, anywhere learning
Competing Digital Discourses
E-learning •
Digital learning ...
Reconceptualising
• Open learning
• Online learning
• Anytime, anywhere learning
Competing Digital Discourses
E-learning •...
3. What is the story behind the story?
“Promoting
equity,
social
cohesion
and active
citizenship”
Conclusion
Conclusion
Two final points…
What type of higher
education system do we
want emerging models of
online learning and teaching
to serve in the future?
Co...
Conclusion
“MOOCs should
be in the service of
big ideas, not as
a big idea in itself”
(Brown & Costello, 2015;
adapted fro...
Questions…
“A prudent question is one-half of wisdom”
Francis Bacon
http://www.slideshare.net/mbrownz
Thank
You!
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MOOCs in the Media: The Story Behind the Story

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Paper presented at The Online, Open and Flexible Higher Education Conference, Hagen, FernUniversitat, 29th October.

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MOOCs in the Media: The Story Behind the Story

  1. 1. Mark Brown, Eamon Costello, Enda Donlon Mairead Nic Giollamhichil & Colete Kirwan MOOCs in the Media: The Story Behind the Story Thursday 29th October 2015
  2. 2. 1. What do we already know? 2. What is the Irish story so far? 3. What is the story behind the story? Outline… MOOCs in the Media: The Story Behind the Story
  3. 3. Gaebel, M., Kupriyanova, V., Morais, R. & Colucci, E. (2014). E-learning in European Higher Education Institutions: Results of a mapping survey conducted in October- December 2013. Jansen, D. & Schuwer, R. (2015). Institutional MOOC strategies in Europe Status report based on a mapping survey conducted in October - December 2014. EADTU – HOME project
  4. 4. 1. What do we already know?
  5. 5. 1. What do we already know?
  6. 6. 1. What do we already know? 457 newspaper articles published between 2011 and 2013 in Australia, United Kingdom and United States.
  7. 7. Selwyn, N., & Bulfin, S. (2014). The discursive construction of MOOCs as educational opportunity and educational threat. Monash University. 1. What do we already know?
  8. 8. 1. What do we already know?
  9. 9. 1. What do we already know? Almost 4000 articles from 591 news sources from around the world, with close to 50% reduction in media stories in 2014 from peak of 2013
  10. 10. White, S, Urrutia, L., Manuel & White, S. (2015). MOOCs inside universities: an analysis of MOOC discourse as represented in HE magazines. In CSEDU 2015 7th International Conference on Computer Supported Education, Lisbon, PT, 23 - 25 May 2015. 8pp. 1. What do we already know?
  11. 11. 106 Articles in… • Times Higher Education • Inside Higher Education • Chronicle of Higher Education White, S, Urrutia, L., Manuel & White, S. (2015). MOOCs inside universities: an analysis of MOOC discourse as represented in HE magazines. In CSEDU 2015 7th International Conference on Computer Supported Education, Lisbon, PT, 23 - 25 May 2015. 8pp. 1. What do we already know?
  12. 12. 1. What do we already know? • Contradictory messages • Declining level of media interest • Maturing and shifting focus In summary…
  13. 13. 2. What is the Irish story so far?
  14. 14. • Methodology • Media Sources • Discourse Analysis Protocol - 20 Analysis Items - Descriptive | Interpretative - Revolutionary | Evolutionary - Major Drivers 2. What is the Irish story so far? About the Study
  15. 15. 2. What is the Irish story so far? Total of 77 publications – by 30th April 2015
  16. 16. 2. What is the Irish story so far? • When did the first MOOC-related story first appear in the media? QUESTION…
  17. 17. 2. What is the Irish story so far? • When did the first MOOC-related story first appear in the media? QUESTION… Answer… 2011
  18. 18. 2. What is the Irish story so far? • When did the first MOOC-related story first appear in the media? QUESTION… • What was the story about? Answer… 2011 QUESTION…
  19. 19. 2. What is the Irish story so far? • When did the first MOOC-related story first appear in the media? QUESTION… • What was the story about? Answer… 2011 Answer… OpenCourseWare Project QUESTION…
  20. 20. 1st February 2011 – First story but no mention of the term MOOC 2. What is the Irish story so far?
  21. 21. 15th May 2012 – 1st mention of MOOC 2. What is the Irish story so far?
  22. 22. 10th January 2013 – 2nd mention of MOOC 2. What is the Irish story so far?
  23. 23. 11th February 2013 – 3rd mention of MOOC 2. What is the Irish story so far?
  24. 24. 2. What is the Irish story so far? 2012 2013 2014 2015 Total Number of stories 1 24 39 11 (33) 77 Preliminary Findings
  25. 25. 2. What is the Irish story so far? 97% 3% Type of Reporting Descriptive Investigative 2012 2013 2014 2015 Total Number of stories 1 24 39 11 77 Preliminary Findings
  26. 26. 2. What is the Irish story so far? 2% 20% 78% Stance Adopted Negative Neutral Positive Preliminary Findings
  27. 27. 2. What is the Irish story so far? Elite 73% Non Elite 27% Institutional Status Preliminary Findings
  28. 28. 2. What is the Irish story so far? Revolution 35% Evolution 18% Minimal 12% Not Stated 35% Level of Disruption Preliminary Findings
  29. 29. 0 5 10 15 20 25 30 Fear of Missing Out Institutional Branding Increase Student Recruitment Extend Access Reduce Costs Generate Revenue Unbundling of Services Innovation Curriculum Renewal Industry Training Supporting Student Readiness Promote Research Not Stated Major Drivers 2. What is the Irish story so far? Preliminary Findings
  30. 30. 2. What is the Irish story so far?
  31. 31. 2. What is the Irish story so far?
  32. 32. “The subject of this meeting is studying at university through online learning, including massive open online courses, MOOCs” 2. What is the Irish story so far?
  33. 33. Executive Summary 2. What is the Irish story so far?
  34. 34. 2. What is the Irish story so far? “Ireland ranks lower than the OECD average on the international benchmark of flexible provision”
  35. 35. 2.7% 2. What is the Irish story so far? Restrictive Funding Model
  36. 36. “The National Strategy for Higher Education recommends that if Ireland is to raise levels of lifelong learning and higher education attainment, more is needed in terms of increased flexibility and innovation, broader routes of access and a model of funding that supports all students equally, regardless of mode or duration of study” (HEA, 2012, p.6). 2. What is the Irish story so far?
  37. 37. 2. What is the Irish story so far?
  38. 38. 2. What is the Irish story so far?
  39. 39. 2. What is the Irish story so far?
  40. 40. 2. What is the Irish story so far?
  41. 41. 3. What is the story behind the story?
  42. 42. 3. What is the story behind the story? • Who is telling the MOOC story and why? • What are we being told about MOOCs? • What is missing from the MOOC story? • Whose voice is not being heard? Deeper questions…
  43. 43. “It is theory that decides what we can observe…” Albert Einstein 3. What is the story behind the story?
  44. 44. • Open learning • Online learning • Anytime, anywhere learning E-learning • Digital learning • Technology-enhanced learning • Learning Society Knowledge Economy xMOOC cMOOC Different interest groups and stakeholders borrow the same ‘language of persuasion’ to legitimize their own hegemonic agenda 3. What is the story behind the story?
  45. 45. "This is a major opportunity for the Irish economy to become involved with a company that employs 300,000 people worldwide and has a turnover of $15bn.” 3. What is the story behind the story?
  46. 46. "This is a major opportunity for the Irish economy to become involved with a company that employs 300,000 people worldwide and has a turnover of $15bn.” “As Chandra told the heads of the Universities and IOTs in Dublin this week, we are talking about building an entire economy based on Irish education. These are wise words from a man whose company's exports are worth more to the Indian economy than their total oil imports.” 3. What is the story behind the story?
  47. 47. • Open learning • Online learning • Anytime, anywhere learning Competing Digital Discourses E-learning • Digital learning • Technology-enhanced learning • ReschoolingReproduction • Monolingual • Learning for all • Global curriculum • Education in change • Mass education • Quality standards • Education as commodity • Increased market competition Learning Society Knowledge Economy xMOOC cMOOC 3. What is the story behind the story?
  48. 48. Reconceptualising • Open learning • Online learning • Anytime, anywhere learning Competing Digital Discourses E-learning • Digital learning • Technology-enhanced learning • Deschooling ReschoolingReproduction • Monolingual • Learning for all • Global curriculum • Education in change • Diversity • Just society • Piillars of learning • Education for change • Mass education • Quality standards • Education as commodity • Increased market competition • Democratic • Un-curriculum • Opening access • Unbundling learning Learning Society Knowledge Economy xMOOC cMOOC 3. What is the story behind the story?
  49. 49. 3. What is the story behind the story? “Promoting equity, social cohesion and active citizenship”
  50. 50. Conclusion
  51. 51. Conclusion Two final points…
  52. 52. What type of higher education system do we want emerging models of online learning and teaching to serve in the future? Conclusion Two final points…
  53. 53. Conclusion “MOOCs should be in the service of big ideas, not as a big idea in itself” (Brown & Costello, 2015; adapted from Barnett, 2011). Two final points…
  54. 54. Questions… “A prudent question is one-half of wisdom” Francis Bacon http://www.slideshare.net/mbrownz
  55. 55. Thank You!

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