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Mark Brown,
Eamon Costello, Enda Donlon
Mairead Nic Giollamhichil & Colete Kirwan
National MOOC Symposium
Dublin City Univ...
1. Why the media?
2. What do we already know?
3. What is the Irish story so far?
Outline…
MOOCs in Irish Media:
Messages B...
1. Why the media?
1. Why the media?
1. Why the media?
1. Why the media?
“The subject of this meeting is
studying at university through
online learning, including massive
open o...
1. Why the media?
1. Why the media?
Executive Summary
“The National Strategy for Higher Education
recommends that if Ireland is to raise levels of lifelong
learning and higher ...
2. What do we already know?
2. What do we already know?
2. What do we already know?
457 newspaper articles
published between 2011 and
2013 in Australia, United
Kingdom and United...
Selwyn, N., & Bulfin, S. (2014). The discursive construction of MOOCs as educational opportunity and educational
threat. M...
2. What do we already know?
2. What do we already know?
Almost 4000 articles from 591
news sources from around the
world, with close to 50%
reduction ...
2. What do we already know?
• Competing/co-existing discourses
• Declining level of media interest
• Maturing and shifting...
3. What is the Irish story so far?
3. What is the Irish story so far?
• When did the first MOOC-related story first appear
in the media?
QUESTION…
3. What is the Irish story so far?
• When did the first MOOC-related story first appear
in the media?
QUESTION…
Answer… 20...
3. What is the Irish story so far?
• When did the first MOOC-related story first appear
in the media?
QUESTION…
• What was...
3. What is the Irish story so far?
• When did the first MOOC-related story first appear
in the media?
QUESTION…
• What was...
1st February 2011 – First story but no mention of the term MOOC
3. What is the Irish story so far?
• Methodology
• Media Sources
• Discourse Analysis Protocol
- 20 Analysis Items
- Descriptive | Interpretative
- Revolutio...
3. What is the Irish story so far?
Total of 77 publications – by 30th April 2015
15th May 2012 – 1st mention of MOOC
3. What is the Irish story so far?
10th January 2013 – 2nd mention of MOOC
3. What is the Irish story so far?
11th February 2013 – 3rd mention of MOOC
3. What is the Irish story so far?
3. What is the Irish story so far?
2012 2013 2014 2015 Total
Number
of stories
1 24 39
Preliminary Findings
3. What is the Irish story so far?
2012 2013 2014 2015 Total
Number
of stories
1 24 39 11
(33)
77
Preliminary Findings
3. What is the Irish story so far?
97%
3%
Type of Reporting
Descriptive
Investigative
2012 2013 2014 2015 Total
Number
of ...
3. What is the Irish story so far?
2%
20%
78%
Stance Adopted
Negative
Neutral
Positive
Preliminary Findings
3. What is the Irish story so far?
Elite
73%
Non Elite
27%
Institutional Status
Preliminary Findings
3. What is the Irish story so far?
Revolution
35%
Evolution
18%
Minimal
12%
Not Stated
35%
Level of Disruption
Preliminary...
0 5 10 15 20 25 30
Fear of Missing Out
Institutional Branding
Increase Student Recruitment
Extend Access
Reduce Costs
Gene...
Reconceptualist
• Open learning
• Online learning
• Anytime, anywhere learning
Competing Digital Discourses
E-learning •
D...
Reconceptualist
• Open learning
• Online learning
• Anytime, anywhere learning
Competing Digital Discourses
E-learning •
D...
Conclusion
Three points…
Conclusion
• Bucking international trend
• Local reasons for level of interest
• Part of a much wider policy debate
Three ...
Conclusion
While there was an impression e-learning and
MOOCs (massive open online courses) would help
to reduce the cost of higher e...
Thank
You!
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MOOCs in Irish Media: Messages Behind the Story

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Presentation at Open up education: National MOOC symposium. Dublin City University, Dublin, 1st May 2015.

This event was supported through two European funded projects: the HOME Project, SCORE2020 Project

Published in: Education
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MOOCs in Irish Media: Messages Behind the Story

  1. 1. Mark Brown, Eamon Costello, Enda Donlon Mairead Nic Giollamhichil & Colete Kirwan National MOOC Symposium Dublin City University 1st May 2015 MOOCs in Irish Media: Messages Behind the Story
  2. 2. 1. Why the media? 2. What do we already know? 3. What is the Irish story so far? Outline… MOOCs in Irish Media: Messages Behind the Story
  3. 3. 1. Why the media?
  4. 4. 1. Why the media?
  5. 5. 1. Why the media?
  6. 6. 1. Why the media? “The subject of this meeting is studying at university through online learning, including massive open online courses, MOOCs”
  7. 7. 1. Why the media?
  8. 8. 1. Why the media? Executive Summary
  9. 9. “The National Strategy for Higher Education recommends that if Ireland is to raise levels of lifelong learning and higher education attainment, more is needed in terms of increased flexibility and innovation, broader routes of access and a model of funding that supports all students equally, regardless of mode or duration of study” (HEA, 2012, p.6). 1. Why the media?
  10. 10. 2. What do we already know?
  11. 11. 2. What do we already know?
  12. 12. 2. What do we already know? 457 newspaper articles published between 2011 and 2013 in Australia, United Kingdom and United States.
  13. 13. Selwyn, N., & Bulfin, S. (2014). The discursive construction of MOOCs as educational opportunity and educational threat. Monash University. 2. What do we already know?
  14. 14. 2. What do we already know?
  15. 15. 2. What do we already know? Almost 4000 articles from 591 news sources from around the world, with close to 50% reduction in media stories in 2014 from peak of 2013
  16. 16. 2. What do we already know? • Competing/co-existing discourses • Declining level of media interest • Maturing and shifting focus In summary…
  17. 17. 3. What is the Irish story so far?
  18. 18. 3. What is the Irish story so far? • When did the first MOOC-related story first appear in the media? QUESTION…
  19. 19. 3. What is the Irish story so far? • When did the first MOOC-related story first appear in the media? QUESTION… Answer… 2011
  20. 20. 3. What is the Irish story so far? • When did the first MOOC-related story first appear in the media? QUESTION… • What was the story about? Answer… 2011 QUESTION…
  21. 21. 3. What is the Irish story so far? • When did the first MOOC-related story first appear in the media? QUESTION… • What was the story about? Answer… 2011 Answer… OpenCourseWare Project QUESTION…
  22. 22. 1st February 2011 – First story but no mention of the term MOOC 3. What is the Irish story so far?
  23. 23. • Methodology • Media Sources • Discourse Analysis Protocol - 20 Analysis Items - Descriptive | Interpretative - Revolutionary | Evolutionary - Major Drivers 3. What is the Irish story so far? About the Study
  24. 24. 3. What is the Irish story so far? Total of 77 publications – by 30th April 2015
  25. 25. 15th May 2012 – 1st mention of MOOC 3. What is the Irish story so far?
  26. 26. 10th January 2013 – 2nd mention of MOOC 3. What is the Irish story so far?
  27. 27. 11th February 2013 – 3rd mention of MOOC 3. What is the Irish story so far?
  28. 28. 3. What is the Irish story so far? 2012 2013 2014 2015 Total Number of stories 1 24 39 Preliminary Findings
  29. 29. 3. What is the Irish story so far? 2012 2013 2014 2015 Total Number of stories 1 24 39 11 (33) 77 Preliminary Findings
  30. 30. 3. What is the Irish story so far? 97% 3% Type of Reporting Descriptive Investigative 2012 2013 2014 2015 Total Number of stories 1 24 39 11 77 Preliminary Findings
  31. 31. 3. What is the Irish story so far? 2% 20% 78% Stance Adopted Negative Neutral Positive Preliminary Findings
  32. 32. 3. What is the Irish story so far? Elite 73% Non Elite 27% Institutional Status Preliminary Findings
  33. 33. 3. What is the Irish story so far? Revolution 35% Evolution 18% Minimal 12% Not Stated 35% Level of Disruption Preliminary Findings
  34. 34. 0 5 10 15 20 25 30 Fear of Missing Out Institutional Branding Increase Student Recruitment Extend Access Reduce Costs Generate Revenue Unbundling of Services Innovation Curriculum Renewal Industry Training Supporting Student Readiness Promote Research Not Stated Major Drivers 3. What is the Irish story so far? Preliminary Findings
  35. 35. Reconceptualist • Open learning • Online learning • Anytime, anywhere learning Competing Digital Discourses E-learning • Digital learning • Technology-enhanced learning • Deschooling ReschoolingReproduction • Coursera • Learning for all • Global curriculum • Education in change • OpenUpEd • Dpillars of learning • Socially just society • Education for change • Mass education • Quality standards • Education as commodity • Increased market competition • OERu • Un-curriculum • Opening access • Unbundling learning Learning Society Knowledge Economy 3. What is the Irish story so far? xMOOC cMOOC
  36. 36. Reconceptualist • Open learning • Online learning • Anytime, anywhere learning Competing Digital Discourses E-learning • Digital learning • Technology-enhanced learning • Deschooling ReschoolingReproduction • Coursera • Learning for all • Global curriculum • Education in change • OpenUpEd • Dpillars of learning • Socially just society • Education for change • Mass education • Quality standards • Education as commodity • Increased market competition • OERu • Un-curriculum • Opening access • Unbundling learning Learning Society Knowledge Economy 3. What is the Irish story so far? xMOOC cMOOC 85+%
  37. 37. Conclusion Three points…
  38. 38. Conclusion • Bucking international trend • Local reasons for level of interest • Part of a much wider policy debate Three points…
  39. 39. Conclusion
  40. 40. While there was an impression e-learning and MOOCs (massive open online courses) would help to reduce the cost of higher education, discussions with universities and institutes of technology made clear that these “will actually require very significant investment”. Conclusion
  41. 41. Thank You!

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