Helicopter View from Downunder:
The ChangingBusinessof Higher Education
Professor Mark Brown
8thAugust, 2013
Institute for...
• Email
m.e.brown@massey.ac.nz
• Twitter
@mbrownz
• DELFA
http://delfa.massey.ac.nz
• Personal Website
http://tinyurl.com/...
A quiz to start…
What‟s happening
in this picture?
What‟s happening
in this picture?
What‟s happening
in this picture?
About Massey…
ManawatuAlbany Wellington
Distance
Transnational
About Massey…
About Massey…
Major user of Moodle
About Massey…
1. The „business‟ of export education
2. The emergence of new business models
3. Understanding the new global HE landscape...
“We tend to overestimatethe effect of a technology in
the short run and underestimate the effect in the
long run.”
Amara‟s...
1. The „business‟ of
education…
1. The „business‟ of
education…
1. The „business‟ of
education…
1. The „business‟ of
education…
1. The „business‟ of
education…
Education is 3rd largest export sector in New Zealand
1. The „business‟ of
education…
1. The „business‟ of
education…
1. The „business‟ of
education…
Latest UK Report…
1. The „business‟ of
education…
Comments…
“A prudent question is one-half of wisdom.”
Francis Bacon
2.Emergence of new
business models
2.Emergence of new
business models
2.Emergence of new
business models
2.Emergence of new
business models
2.Emergence of new
business models
2.Emergence of new
business models
2.Emergence of new
business models
2.Emergence of new
business models
2.Emergence of new
business models
2.Emergence of new
business models
2.Emergence of new
business models
2.Emergence of new
business models
But wait
there‟s more…
2.Emergence of new
business models
The economics of abundance
The OER movement…
2.Emergence of new
business models
2.Emergence of new
business models
2.Emergence of new
business models
2.Emergence of new
business models
2.Emergence of new
business models
2.Emergence of new
business models
2.Emergence of new
business models
2.Emergence of new
business models
2.Emergence of new
business models
FOMO
2.Emergence of new
business models
What does all this mean?
2.Emergence of new
business models
The traditional educational institutionis being
chiseled away by powerful global forces
and new business models as a multi...
“It will not be possible to satisfy the
rising demand for Higher
Education, especially in developing
countries, by relying...
Comments…
“A prudent question is one-half of wisdom.”
Francis Bacon
3. Understanding the new
global HE landscape
Source: http://futuremakers.wikispaces.com/
3. Understanding the new
global HE landscape
• Who is telling the story?
• Wha...
“It is the theory that decides what we
can observe…”
Albert Einstein
3. Understanding the new
global HE landscape
Knowledge Society
Knowledge Economy
• Online learning
• Blended learning
• Anytime, anywhere learning
Major competing disc...
Knowledge Society
Knowledge Economy
Reproduction
• Mass education
• Universal standards
• Education as a commodity
• Incre...
Knowledge Society
Knowledge Economy
Reschooling Reproduction
• xMOOCs
• New pedagogies
•Global curriculum
• Education in c...
Knowledge Society
Knowledge Economy
Deschooling
Reschooling Reproduction
• PLE
• cMOOCs
• Un-curriculum
• Life-long learni...
Reconceptualist
Knowledge Society
Knowledge Economy
Deschooling
Reschooling Reproduction
• Being glocal
• Digital citizens...
What isyourpreferredscenario
of Education for the future?
http://www.jiscinfonet.ac.ukhttp://akoaotearoa.ac.nz/
3. Underst...
•Demandfor higher education will continue to grow
• University qualifications will continue to have global currency
• The ...
Conclusion
You can't predict the future,
just like you can't reach the horizon...
Conclusion
Therefore be wary of predictions…
Conclusion
“Thirty years from now the big university
campuses will be relics. Universities won‟t
survive. It‟s as large a change as w...
“All education springs from images of the future and all
education creates images of the future. Thus all
education, wheth...
Useful resources…
http://www.acer.edu.au/bolde
Useful resources…
Comments…
“A prudent question is one-half of wisdom.”
Francis Bacon
• Email
m.e.brown@massey.ac.nz
• Twitter
@mbrownz
• DELFA
http://delfa.massey.ac.nz
• Personal Website
http://tinyurl.com/...
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Helicopter View from Downunder: The Changing Business of Higher Education

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Invited presentation for participants at the Sloan Consortium Institute for Emerging Leaders in Online Learning, 8th August, 2013.

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Helicopter View from Downunder: The Changing Business of Higher Education

  1. 1. Helicopter View from Downunder: The ChangingBusinessof Higher Education Professor Mark Brown 8thAugust, 2013 Institute for Emerging Leaders in Online Learning
  2. 2. • Email m.e.brown@massey.ac.nz • Twitter @mbrownz • DELFA http://delfa.massey.ac.nz • Personal Website http://tinyurl.com/MBrown-Massey • Slideshare http://www.slideshare.net/mbrownz Contact details…
  3. 3. A quiz to start…
  4. 4. What‟s happening in this picture?
  5. 5. What‟s happening in this picture?
  6. 6. What‟s happening in this picture?
  7. 7. About Massey…
  8. 8. ManawatuAlbany Wellington Distance Transnational About Massey…
  9. 9. About Massey… Major user of Moodle
  10. 10. About Massey…
  11. 11. 1. The „business‟ of export education 2. The emergence of new business models 3. Understanding the new global HE landscape Outline…
  12. 12. “We tend to overestimatethe effect of a technology in the short run and underestimate the effect in the long run.” Amara‟s Law Salient message…
  13. 13. 1. The „business‟ of education…
  14. 14. 1. The „business‟ of education…
  15. 15. 1. The „business‟ of education…
  16. 16. 1. The „business‟ of education…
  17. 17. 1. The „business‟ of education… Education is 3rd largest export sector in New Zealand
  18. 18. 1. The „business‟ of education…
  19. 19. 1. The „business‟ of education…
  20. 20. 1. The „business‟ of education… Latest UK Report…
  21. 21. 1. The „business‟ of education…
  22. 22. Comments… “A prudent question is one-half of wisdom.” Francis Bacon
  23. 23. 2.Emergence of new business models
  24. 24. 2.Emergence of new business models
  25. 25. 2.Emergence of new business models
  26. 26. 2.Emergence of new business models
  27. 27. 2.Emergence of new business models
  28. 28. 2.Emergence of new business models
  29. 29. 2.Emergence of new business models
  30. 30. 2.Emergence of new business models
  31. 31. 2.Emergence of new business models
  32. 32. 2.Emergence of new business models
  33. 33. 2.Emergence of new business models
  34. 34. 2.Emergence of new business models
  35. 35. But wait there‟s more… 2.Emergence of new business models
  36. 36. The economics of abundance The OER movement… 2.Emergence of new business models
  37. 37. 2.Emergence of new business models
  38. 38. 2.Emergence of new business models
  39. 39. 2.Emergence of new business models
  40. 40. 2.Emergence of new business models
  41. 41. 2.Emergence of new business models
  42. 42. 2.Emergence of new business models
  43. 43. 2.Emergence of new business models
  44. 44. 2.Emergence of new business models
  45. 45. FOMO 2.Emergence of new business models
  46. 46. What does all this mean? 2.Emergence of new business models
  47. 47. The traditional educational institutionis being chiseled away by powerful global forces and new business models as a multitude ofalternativeproviders emerge. What does all this mean? 2.Emergence of new business models
  48. 48. “It will not be possible to satisfy the rising demand for Higher Education, especially in developing countries, by relying on traditionalapproaches” (Sir John Daniel, President, Commonwealth of Learning). 2.Emergence of new business models
  49. 49. Comments… “A prudent question is one-half of wisdom.” Francis Bacon
  50. 50. 3. Understanding the new global HE landscape
  51. 51. Source: http://futuremakers.wikispaces.com/ 3. Understanding the new global HE landscape • Who is telling the story? • What is the story they are telling? • What story isn‟t being told? • What‟s missing from the story?
  52. 52. “It is the theory that decides what we can observe…” Albert Einstein 3. Understanding the new global HE landscape
  53. 53. Knowledge Society Knowledge Economy • Online learning • Blended learning • Anytime, anywhere learning Major competing discourses… E-learning • Distance education • Technology-enhanced learning • Different interest groups and stakeholders borrow the same „language of persuasion‟to legitimize their own hegemonic agenda
  54. 54. Knowledge Society Knowledge Economy Reproduction • Mass education • Universal standards • Education as a commodity • Increased market competition Major competing discourses… Different interest groups and stakeholders borrow the same „language of persuasion‟to legitimize their own hegemonic agenda • Online learning • Blended learning • Anytime, anywhere learning E-learning • Distance education • Technology-enhanced learning •
  55. 55. Knowledge Society Knowledge Economy Reschooling Reproduction • xMOOCs • New pedagogies •Global curriculum • Education in change • Mass education • Universal standards • Education as a commodity • Increased market competition Major competing discourses… • Online learning • Blended learning • Anytime, anywhere learning E-learning • Distance education • Technology-enhanced learning • Different interest groups and stakeholders borrow the same „language of persuasion‟to legitimize their own hegemonic agenda
  56. 56. Knowledge Society Knowledge Economy Deschooling Reschooling Reproduction • PLE • cMOOCs • Un-curriculum • Life-long learning • Mass education • Universal standards • Education as a commodity • Increased market competition Major competing discourses… • xMOOCs • New pedagogies • Global curriculum • Education in change • Online learning • Blended learning • Anytime, anywhere learning E-learning • Distance education • Technology-enhanced learning • Different interest groups and stakeholders borrow the same „language of persuasion‟to legitimize their own hegemonic agenda
  57. 57. Reconceptualist Knowledge Society Knowledge Economy Deschooling Reschooling Reproduction • Being glocal • Digital citizenship • Socially just society • Education for change • xMOOCs • New pedagogies • Global curriculum • Education in change • Mass education • Universal standards • Education as a commodity • Increased market competition Major competing discourses… • PLE • cMOOCs • Un-curriculum • Life-long learning • Online learning • Blended learning • Anytime, anywhere learning E-learning • Distance education • Technology-enhanced learning • Different interest groups and stakeholders borrow the same „language of persuasion‟to legitimize their own hegemonic agenda
  58. 58. What isyourpreferredscenario of Education for the future? http://www.jiscinfonet.ac.ukhttp://akoaotearoa.ac.nz/ 3. Understanding the new global HE landscape
  59. 59. •Demandfor higher education will continue to grow • University qualifications will continue to have global currency • The university from which students graduate will continue to matter • Students (and other types of learners) will continue to select universities based on their reputation and international ranking • Increasing numbers of learners and organisations are looking for flexible models of study involving a mix of formal programmes and continuing professional development Key assumptions… 3. Understanding the new global HE landscape
  60. 60. Conclusion
  61. 61. You can't predict the future, just like you can't reach the horizon... Conclusion
  62. 62. Therefore be wary of predictions… Conclusion
  63. 63. “Thirty years from now the big university campuses will be relics. Universities won‟t survive. It‟s as large a change as when we first got the printed book.” (Peter Drucker, Forbes, 1997) Conclusion Therefore be wary of predictions…
  64. 64. “All education springs from images of the future and all education creates images of the future. Thus all education, whether so intended or not, is a preparation for the future. Unless we understand the future for which we are preparing we may do tragic damage to those we teach.” (Toffler, 1974). Conclusion
  65. 65. Useful resources…
  66. 66. http://www.acer.edu.au/bolde Useful resources…
  67. 67. Comments… “A prudent question is one-half of wisdom.” Francis Bacon
  68. 68. • Email m.e.brown@massey.ac.nz • Twitter @mbrownz • DELFA http://delfa.massey.ac.nz • Personal Website http://tinyurl.com/MBrown-Massey • Slideshare http://www.slideshare.net/mbrownz Contact details…

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