Card sorting


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Card sorting

  1. 1. Card-Sorting Basics
  2. 2. First Rule of UCDThou are not thy USER!
  3. 3. What is card-sorting? Card sorting is a common technique within user- centred design (UCD) methodologies. All too often information on websites is organized according to stakeholder perceptions. As User Experience professionals, our role is to bring focus back onto the perceptions and desires of the users to provide an optimal balance between the two. Card sorting is an established technique often used to help structure, organize, and generally improve the “findability of content or functionality” on a website, (Rubin and Chisnell, 2008, p. 18).
  4. 4. Before recently, we made designdecisions based on just two things: what wethought was awesome and what the clientwanted to see. There was no science behind what wedid. We did it because the results lookedgood, because they were creative (so wethought) and because that was what ourclients wanted.
  5. 5. What is UCD?
  6. 6. User Centered Design UCD is a methodology Usability is an outcome of UCD practices This standard (ISO 13407: Human-centered design process) defines a general process for including human-centered activities throughout a development life-cycle, but does not specify exact methods.
  7. 7. UCD seeks to answer questions such as: Who are the users of this thing? What are the users‟ tasks and goals? What are the users‟ experience levels with this thing, and things like it? What functions do the users need from this thing? What information might the users need, and in what form do they need it? How do users think this thing should work? How can the design of this „thing‟ facilitate users cognitive processes?
  8. 8. What is Information Architecture?
  9. 9. The term was largely dormant until in 1996 it was seized upon by acouple of library scientists, Lou Rosenfeld and Peter Morville. Theyused the term to define the work they were doing structuring large-scale websites and intranets.In Information Architecture for the World Wide Web: DesigningLarge-Scale Web Sites they define information architecture as: The combination of organization, labeling, and navigation schemes within an information system. The structural design of an information space to facilitate task completion and intuitive access to content. The art and science of structuring and classifying web sites and intranets to help people find and manage information. An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.
  10. 10. Let‟s get started
  11. 11.  Can use post-it notes 3x5 cards Any type of paper really Pens
  12. 12.  There are two primary methods for performing card sorts. Open Card Sorting: Participants are given cards showing site content with no pre-established groupings. They are asked to sort cards into groups that they feel are appropriate and then describe each group. Open card sorting is useful as input to information structures in new or existing sites and products. Closed Card Sorting: Participants are given cards showing site content with an established initial set of primary groups. Participants are asked to place cards into these pre-established primary groups. Closed card sorting is useful when adding new content to an existing structure, or for gaining additional feedback after an open card sort.
  13. 13. Website Links g_a_definitive_guide dsorting_free_listing_methods_to_explore_user_c ategorizations
  14. 14. Sites Info Taken From: 5/what-is-user-experience-design-overview-tools- and-resources/ not-a-user-experience-designer-if/ personas-in-user-experience-design-and- development-research/ These slides were created for educational purpose and not commercial.