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Using Social Media to Market Apartments


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Published in: Real Estate, Technology
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Using Social Media to Market Apartments

  1. 1. Using Social Media to Market Apartments
  2. 2. Slides @
  3. 3. What is Social Media Marketing?
  4. 4. Tim Berners-Lee On March 13, 1989, he published a paper that laid out the WWW. “ The Web is more a social creation than a technical one. I designed it for a social effect – to help people work together – and not as a technical toy.” - “Weaving The Web” by Tim Berners-Lee
  5. 5. It’s this…
  6. 6. These conversations are powered by... <ul><li>Social networks </li></ul><ul><li>Blogs </li></ul><ul><li>Microblogs </li></ul><ul><li>Photo sharing </li></ul><ul><li>Video sharing </li></ul><ul><li>Wikis </li></ul>
  7. 7. via these…
  8. 8. Text Text Text … and a few others
  9. 9. Why is Social Media Marketing Important?
  10. 10. 3 Reasons <ul><li>It’s a ME Econo(ME) </li></ul><ul><li>It’s the way our target renter communicates </li></ul><ul><li>It allows us, as operators, to participate in the conversation </li></ul>
  11. 11. Four examples your property can use today
  12. 12. Facebook Fan Page Type: Social networking site Users: 150 million+ Stats: Average user has 100 friends 3 billion+ minutes are spent each day 700 million photos added daily
  13. 13. MySpace Type: Social networking site Users: 100 million+ Stats: 55.7+ million unique users per mth 17.5+ million daily unique logins
  14. 14. Type: Blog Users: 346 million blog readers Stats: 77% of active internet users read blogs Community Blog
  15. 15. Video Contest Type: Video Sharing Site Users: 72 million+ Stats: 10 hours of video uploaded each minute
  16. 16. Social Media Marketing is all fine and good until someone uses it against you…
  17. 18. “ The power of the consumer’s voice has never been stronger...It’s impacted consumer behavior and how companies operate.” - David Daniels, VP & Research Director, Jupiter Research
  18. 19. The best thing that can happen to your organization.
  19. 20. Five sites for YOU to get connected
  20. 21. <ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>Twitter </li></ul><ul><li>Google Alerts </li></ul><ul><li>Multifamily Insiders </li></ul>
  21. 22. <ul><li>Further Reading: </li></ul><ul><li>Groundswell - Li & Bernoff </li></ul><ul><li>Cluetrain Manifesto </li></ul><ul><li>Tribes - Seth Godin </li></ul><ul><li> </li></ul><ul><ul><li> </li></ul></ul>
  22. 23. Free Resources <ul><li>Websites you can use today to market your community </li></ul>
  23. 24. Online Classifieds <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  24. 25. Craigslist
  25. 26. Thank You