1.
Mobile + Cloud + Internet of Things =
New Business Opportunities
Marco Brambilla
Politecnico di Milano
Matteo Sassi
WebRatio Srl

2.
Agenda
Context: size of the market
Case studies
The global: Google Nest, Philips Hue
The craftman: Arduino, IFTTT
The engineer: Modeling, WebRatio
Business scenarios
Real world examples
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3.
Context – size of the market
Gartner estimates that Internet of Things product and
service suppliers will generate incremental revenue
exceeding $300 billion in 2020.
IDC forecasts that the worldwide market for Internet of
Things solutions will grow from $1.9 trillion in 2013 to
$7.1 trillion in 2020.
Hardware, apps and services for healthb and fitness
may generate up to $5 billion by 2016 (Gartner)
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4.
The global: Philips Hue
Simple devices
No installation
burdens
Control from
web / mobile
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5.
The global: Google nest
Intelligent thermostat?
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6.
Nest ecosystem
Ecosystem of devices and cloud services
Ecosystem of devices and cloud services
data storage, analytics,
machine intelligence
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7.
Nest: sensor or (valuable) data?
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8.
The craftman: Arduino
Opensource hardware platform (from Italy!)
Starts at less than 100$
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9.
The craftman: If-This-Then-That
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10.
The engineer: modeling /abstracting
Modeling languages (BPMN, IFML, UML)
Modeling tools and automatic prototype builders
Abstract from low-level details, everything is a resource
Take a look at WebRatio www.webratio.com
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11.
Business scenarios: Payments
Mobile payment:
Checkout as you go: your bill is ready when done shopping
NFC payments
• Credit card business disruption
• Fight between retail and virtual services (Apple Pay)
Wallet
Beacons e BLE (Bluetooth Low Energy)
NFC-activated restaurant menu
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12.
Scenarios: Health
Food and activity tracking
Sensors in sport apparel
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13.
Health – intelligent cup
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14.
Scenarios: Advertising and awareness
Presence detectors in stores:
Beacon e iBeacon
sensors in membership cards
cameras and sensors in the stores
Ad hoc special offers
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15.
Scenarioa: Sensors and actuators
Consumer
Domotics – home automation
Mobile
Enterprise
Sensors and actuators
Business processes
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16.
IoT + IoP (IoH)
The people! Internet of humans – Internet of people
Human as a sensor
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17.
IoT + IoP
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18.
Real-world examples

19.
PROACTIVE project
Infrastructure for public protection from natural
disasters
Heterogeneous sources
Predictive models
Monitoring tools
Response planning
Demonstrators
PeopleOnTheMove: safety and prevention on crowds
SnowWatch: water resources monitoring
LeakWatch: utility improvements (water leaks in distribution network)
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20.
PROACTIVE architecture
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21.
SmartH2O
ICT infrastructure for water consumption measurement
Understand consumers’ behaviour
Forecast consumption based on contingencies
Increase engagement and responsibility of consumers
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22.
SmartH2O infrastructure
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23.
Typical IoT + Cloud + Mobile infrastructure
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24.
Simplified architectural view
User Interface
(HTML5, PhoneGap,…)
Web/Mobile App Logic
(Java, IFML,…)
Web Services
(soap, rest)
Database
(SQL)
“Things”
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25.
Your ideas
Come and share your ideas
We will build a "Proof of Concept" (PoC) with
WebRatio Platform and boost your business
Get in touch!
matteo.sassi@webratio.com
marco.brambilla@polimi.it
Twitter: @marcobrambi
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26.
Contacts Email address:
Email address:
contact@webratio.com
Sales information:
sales@webratio.com
Support:
helpdesk@webratio.com
Customer support:
support@webratio.com
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Phone: (+593) 7 4103 792
US
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Contacts
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