Keys To Online Success Point2 Overview Ce Tedit[1]


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Point2 Agent is a complete marketing solution for real estate professionals.

With a website, the largest syndication network in real estate, and an integrated blog, you can get started for free.

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  • Point2 Agent is a software firm that provides websites and online marketing tools to real estate professionals. Today I want to talk about some of the features available to you through the Point2 platform and some of the Keys to Online Success. Being in the real estate industry for close to 9 years, albeit from the technology end, has really shown Point2 some of the valuable secrets to online success. Through their 200,000 subscriptions to their real estate product, they have had the opportunity to gather some incredible data that they have been able to analyze and then identify what are the key elements in achieving online success. So today, I want to share some of that data and findings with you.
  • Keys To Online Success Point2 Overview Ce Tedit[1]

    1. 2. Keys to Success Online <ul><li>Business Plan </li></ul><ul><ul><li>Marketing Strategy </li></ul></ul><ul><ul><ul><li>Conventional </li></ul></ul></ul><ul><ul><ul><li>Internet </li></ul></ul></ul><ul><ul><li>Technology Strategy </li></ul></ul><ul><ul><ul><li>Website </li></ul></ul></ul><ul><ul><ul><li>Other tools (Treo, IPhone) </li></ul></ul></ul>Before choosing a website solution, start with a strategy... WHY?
    2. 3. Websites are billboards. . . in the middle of nowhere. - Saul Klein
    3. 4. Website Strategy <ul><li>Define your audience </li></ul><ul><li>Get relevant information </li></ul><ul><li>Put the information on the site </li></ul><ul><li>Drive traffic to your site </li></ul>
    4. 5. <ul><li>Now you are ready for a website solution </li></ul><ul><li>What are the criteria for choosing </li></ul><ul><li>a website? </li></ul>
    5. 6. Websites <ul><li>What to look for in a website solution: </li></ul><ul><li>Listing Syndication </li></ul><ul><li>Analytics </li></ul><ul><li>Profiling and Marketing Tools </li></ul><ul><li>Instant Response Features </li></ul>
    6. 7. In 2007 the median age of new home buyers was 31 * “ Distribution trumps destination.” Saul Klein *2007 NAR profile of home buyers and sellers
    7. 8. Syndication
    8. 9. Analytics <ul><li>What do you need to know? </li></ul><ul><li>How many times someone looked at it? </li></ul><ul><li>What piqued a viewer’s interest? </li></ul><ul><li>How many times they looked at it before they called? </li></ul><ul><li>How much money they have to spend vs how much money they SAY they have to spend? </li></ul>
    9. 10. Predictive Marketing
    10. 11. Instant Communication <ul><li>90% of home buyers list with the agent that responds first </li></ul><ul><li>Tools to keeps you in touch instantly. </li></ul><ul><ul><li>Email to notify you of web activity on your site </li></ul></ul><ul><ul><li>Messages sent to your phone using text or SMS </li></ul></ul><ul><ul><li>Auto responders to your prospects </li></ul></ul>
    11. 12. Drive Traffic <ul><li>Relevant content </li></ul><ul><ul><li>Rich Listings </li></ul></ul><ul><ul><li>IDX Compatibility </li></ul></ul><ul><ul><li>Content Control </li></ul></ul>
    12. 13. Look for Low-Risk Solutions
    13. 14. Let’s Talk About Point2 Agent
    14. 15. Point2 Websites
    15. 16. Syndication Pioneer
    16. 17. Point2 sells Technology Tools, NOT PROSPECTS
    17. 18. Point2 Agent Manage Listings
    18. 19. Point2 Agent Manage Prospects
    19. 20. Overview <ul><li>Syndicate Listings </li></ul><ul><li>Measure Results </li></ul><ul><li>Predictive Marketing </li></ul><ul><li>Instant Communication </li></ul>
    20. 21. This spring’s online marketing is 2009’s revenue
    21. 22. Point2 Packages Richer Listings Rich Listings Standard Pro All partners All Partners Basic Analytics Advanced Analytics Manual Predictive Marketing Automatic Predictive Marketing Template Website Enhanced Customizable Website Free for 6 months, then $9.95/mo. $49.95/mo.
    22. 23. Where do I sign up? <ul><li>Sign up for your free for 6 months website here </li></ul><ul><li>Or below: </li></ul><ul><li> </li></ul>
    23. 24. Support References <ul><ul><li>Reference Materials </li></ul></ul><ul><ul><ul><li>Case Studies </li></ul></ul></ul><ul><ul><ul><li>Printable Marketing Material </li></ul></ul></ul><ul><ul><ul><li>Press Releases/News Releases </li></ul></ul></ul><ul><ul><li>Support and Training </li></ul></ul><ul><ul><ul><li>Point2 NLS This Month (Monthly Newsletter) </li></ul></ul></ul><ul><ul><ul><li>User Manual </li></ul></ul></ul><ul><ul><ul><li>Members’ Message Board </li></ul></ul></ul><ul><ul><ul><li>Training (Coaching, Videos) </li></ul></ul></ul><ul><ul><li>Features List </li></ul></ul><ul><ul><ul><li>Point2 NLS This Month (Monthly Newsletter) </li></ul></ul></ul><ul><ul><ul><li>User Manual </li></ul></ul></ul><ul><ul><ul><li>Members’ Message Board </li></ul></ul></ul><ul><ul><ul><li>Training (Coaching, Videos) </li></ul></ul></ul><ul><ul><ul><li>Sign up for your free for 6 months website here </li></ul></ul></ul>