Asbdc building your center with social media

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Asbdc building your center with social media

  1. 1. Building Your SBDC With Social Media<br />ASBDC Conference 2011<br />
  2. 2. Who is @MichaelBowers?<br />District Center Manager for Ohio SBDC at Columbus State since 2002<br />SBDC State Star for Ohio in 2007<br />Won the SBA Innovation and Service Center of the Year for Ohio and SBA Region Five in 2007<br />Striving to accelerate the growth of entrepreneurship and small business innovation. #RunNerds Marathoner. What's worth doing is worth doing for 26.2!<br />
  3. 3. Who is the SBDC at Columbus State?<br />An experienced & award winning team providing no-cost, one-on-one business management advice with three centers to serve you at one location:<br />Core SBDC<br />Manufacturing & Technology SBDC<br />International Trade Assistance Center<br />
  4. 4. Where is the SBDC at Columbus State<br />
  5. 5. Ground Rules<br />No Stupid Questions in this room (Although I will talk & Tweet about you afterwards)<br />I love you all it just may not seem like it (Tough Love)<br />
  6. 6. Why Participate?<br />Your community’s businesses and your clients are on-line and on social media. You must be there too if you are going to reach them, serve them and meet the your objectives as an economic development leader in your community.<br />
  7. 7. Our Story<br />We realized what we were doing was not working in 2008<br />
  8. 8. We Need To Get People To OGS<br />
  9. 9. We Needed to Meet our Goals<br />We wanted to drive impact by working with clients that had something going on not “Joe Bag of Donuts”<br />
  10. 10. What To Do?<br />In July of 2008 I opened a Twitter account….And the rest is history!<br />
  11. 11. You Can Do This To Right?<br />
  12. 12. Anyone Can Do Social Media!<br />I am not a technical person. I know less about programming and computers than anyone.<br />I just know how to push buttons and I have a pretty cool phone.<br />
  13. 13. Cool! So What Do We Do?<br />
  14. 14. Think Community?<br />Social Media is about Building a “community” of people interested in what you do.It is about engagement not push sales.<br />
  15. 15. Community Event Calendar<br />
  16. 16. If You Build It They Will Come<br />If you in a rural area you may need to Build The Community.<br />
  17. 17. Social Media Marketing Is?<br />Building Activity Above Your Funnel<br />
  18. 18. Social Media Is Simple…<br />Just Moving People Around the Internet<br />
  19. 19. Putting It All Together<br />
  20. 20. Words of Wisdom…<br />“In preparing for battle I have always found that plans are useless, but planning is indispensable.”<br /> - Dwight D. Eisenhower<br />
  21. 21. Three Steps in SM Development<br />Goals ~ What do you want to achieve?Platforms ~ Where are your customers? This will determine where you should be.Promotion~ How are you going to promote and engage?<br />
  22. 22. Do You Remember Community?<br />Social Media is about Building a “community” of people interested in what you do.Our Site Is A Community Site<br />
  23. 23. Your Website Is Critical<br />This is where the magic happens and by magic I mean SEO and CONVERSION. <br />
  24. 24. E-Mail Marketing<br />
  25. 25. www.SBDCColumbus.com<br />
  26. 26. The Member Profiles<br />
  27. 27. Our Members<br />
  28. 28. Our Events<br />
  29. 29. Our Collective Thoughts<br />
  30. 30. Your Blog<br />Thought LeadershipYour ExpertiseYour Value<br />
  31. 31. Your Blog<br />Content Drives Traffic.<br />
  32. 32. Ideas2Deals.com<br />
  33. 33. FaceBook<br />EngagementVisualEasy<br />
  34. 34. My Personal Facebook Page<br />
  35. 35. facebook.com/SBDC.Columbus<br />
  36. 36. facebook.com/ohiogrowthsummit<br />
  37. 37. facebook.com/ohiogrowthsummit<br />
  38. 38. facebook.com/ohiogrowthsummit<br />
  39. 39. facebook.com/ohiogrowthsummit<br />
  40. 40. FaceBook Tips<br />Be sure to direct people to your page and ask for the “Like”Facebook.com/SBDC.Columbus<br />
  41. 41. FaceBook Tips<br />You can schedule your updates, pictures and videos but be sure to interact and respond.Engagement!<br />
  42. 42. Twitter<br />140 Characters“Lead” people to where you would like to go.<br />
  43. 43. Twitter.com/MichaelBowers<br />
  44. 44. twitter.com/OHGrowthSummit<br />
  45. 45. twitter.com/Ohio_SBDC<br />
  46. 46. twitter.com/TonyaWilson<br />
  47. 47. LinkedIn<br />Great for business to business activity. Big in job seeking and full of people considering entrepreneurship<br />
  48. 48. linkedin.com/in/mbowers030<br />
  49. 49. linkedin.com/groups/Ohio-Growth-Summit-3886844<br />
  50. 50. SM Management<br />You can manage your sites from a single tool. You don’t have to go to each site and it doesn’t take that long.<br />
  51. 51. Hootsuite.com<br />
  52. 52. Hootsuite.com<br />
  53. 53. YouTube<br />People like VisualGreat way to draw attentionGoogle owns it…Google Likes It!<br />
  54. 54. www.youtube.com/ohiosbdc<br />
  55. 55. www.youtube.com/ohiosbdc<br />
  56. 56. www.youtube.com/ohiosbdc<br />
  57. 57. www.youtube.com/ohiosbdc<br />
  58. 58. www.youtube.com/ohiosbdc<br />
  59. 59. Final Thoughts (Almost Done)<br />
  60. 60. Put Your SM On Everything<br />
  61. 61. Final Thoughts<br />Be Strategic. What do you Want to accomplish?Always Think CommunityEngage, Engage, Engage<br />
  62. 62. Final Thoughts<br />Be Heavy on Content Don’t Push, LeadBe Patient. Create Small Successes.<br />
  63. 63. Where Am I?<br />E-mail mbowers3@cscc.edu<br />Twitter @MichaelBowers and @Ohio_SBDC<br />Google + http://gplus.to/MichaelBowers<br />Facebookhttps://www.facebook.com/michael.bowers<br />https://www.facebook.com/SBDC.Columbus<br />DailyMilehttp://www.dailymile.com/people/mdb030<br />LinkedIn http://www.linkedin.com/in/mbowers030<br />Blog http://www.ideas2deals.com/<br />Ohio SBDC http://www.sbdccolumbus.com/<br />
  64. 64. If You Choose to Participate…<br />Do or Do Not…<br />There Is No Try!<br />
  65. 65. Consider us your business partner…<br />Only Better!<br />

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