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Using Social Media to Connect with New Customers

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Social media is changing the way consumers buy your products or services. Savvy internet users are checking customer review sites, following you on Twitter, liking you on Facebook and may even be checking in to your business on Foursquare. How can you use these tools bring in new customers and turn current customers into evangelists?
Join your hosts, Sturgeon Bay Visitor Center at their offices on Tuesday evening for this discussion and Q&A. Social begins at 6:00 pm with refreshments and light snacks. The discussion will begin at 6:30 pm. SBVC members attend free of charge and non-members for only $10. All proceeds go to SBVC.
Matthew Olson will be presenting ideas for using social media during the travel season to raise awareness of your business, to keep current customers engaged, and to reach out to potential customers coming to the area. Learn how Facebook can better customer relationships. Learn how Twitter can be a listening tool. Learn why Foursquare should be on your radar.

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Using Social Media to Connect with New Customers

  1. 1. Using Social Media to Connect with New Customers How Facebook, Twitter, & Foursquare Can Solidify Markets & Open New Ones P r e s e n t e d B y : M a t t h e w B . O l s o n
  2. 2. Your Business, Your Brand and Social Media Brand & Social Media Everything Has A Brand. Everybody Is A Brand. What is social media? Is it “new media?” Do brands belong to businesses or consumers?
  3. 3. Different New Media Tools, Different Functions New Media Tools Most important new media tool: your website When and Why Facebook Leads the Pack Extending with Twitter Make Everybody a Local on Foursquare
  4. 4. Different New Media Tools, Different Functions New Media Tools Most important new media tool: your website When and Why Facebook Leads the Pack Extending with Twitter Make Everybody a Local on Foursquare
  5. 5. Different New Media Tools, Different Functions Facebook Facebook is about relationships 540 million sets of eyeballs Every point contact reaches out Ability to reach into every “friends” lifestream to deliver a personal message
  6. 6. Different New Media Tools, Different Functions Twitter Twitter is about listening and responding 75 million users Ability to join conversations or be a help to questions Must engage to be useful
  7. 7. Different New Media Tools, Different Functions Foursquare Foursquare is about engagement 1 million users w/ 1 million check-ins per day Check-ins broadcast location and message to userʼs friends/followers Ability for a business to engage user and friends/followers
  8. 8. How does a business get started? Listen, Learn, Engage Listen Find where discussions happen online Discover key topics and trends See who key players are
  9. 9. How does a business get started? Listen, Learn, Engage Learn Learn the doʼs and donʼts of online conversations Learn what conversations are important Learn the “net-iquette”
  10. 10. How does a business get started? Listen, Learn, Engage Engage The Golden Rule of social media: “Thou shalt ENGAGE” Listen twice as much as you speak Understand it is a personal conversation
  11. 11. Get it to work for you Connect w/ Customers Every social media outlet is a ringing phone— Will you answer it? Never be afraid of new mediums Facebook, Twitter and Foursquare will fade away, but the demand for customer service never will
  12. 12. Recommended Websites socialmediaexaminer.com chrisbrogan.com briansolis.com socialmediatoday.com garyvaynerchuk.com
  13. 13. Find Us in Real Life: Find Us on the Web: 1624 Hobbs Drive • PO Box 491 SignalfireProductions.com Delavan, Wisconsin 53115 Twitter.com/_Signalfire_ Tel: 262.725.4500 Facebook.com/Signalfire

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