Lake Geneva Rotary Social Media Branding

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Signalfire\'s presentation to Lake Geneva Rotary Club August 3, 2010. We discussed how social media and branding are merging and it becomes imperative that small and medium business owners grasp the new world surrounding their brands and their customers.

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Lake Geneva Rotary Social Media Branding

  1. 1. Your Brand and Social Media <ul><li>How Facebook, Twitter, & Foursquare Can Solidify Markets & Open New Ones </li></ul>Presented By: Matthew B. Olson
  2. 2. Your Business, Your Brand and Social Media Brand & Social Media <ul><li>Everything Has A Brand. Everybody Is A Brand. </li></ul><ul><li>Personal Brands & Personable Brands </li></ul><ul><li>Social Media is a Vehicle and Not a Destination </li></ul><ul><li>What are Interest Communities? </li></ul>
  3. 3. Different Social Media Tools, Different Functions Social Media Tools <ul><li>Most critical social media tool: your website </li></ul><ul><li>When and Why Facebook Leads the Pack </li></ul><ul><li>Make Connections with LinkedIn </li></ul><ul><li>Conversing with Twitter </li></ul><ul><li>Make Everybody a Local on Foursquare </li></ul>
  4. 6. How does a business get started? Listen, Respond, Engage, and Be Helpful <ul><li>Listen </li></ul><ul><li>Find where discussions happen online </li></ul><ul><li>Discover key topics and trends </li></ul><ul><li>See who key players are </li></ul>
  5. 7. How does a business get started? Listen, Respond, Engage, and Be Helpful <ul><li>Respond </li></ul><ul><li>Learn the do’s and don’ts of online conversations, the “net-iquette” </li></ul><ul><li>Respond to direct questions or relevant news </li></ul><ul><li>Understand the difference between “reacting” and “responding” </li></ul>
  6. 8. How does a business get started? Listen, Respond, Engage, and Be Helpful <ul><li>Engage </li></ul><ul><li>The Golden Rule of social media: </li></ul><ul><li>“ Thou shalt ENGAGE” </li></ul><ul><li>Listen twice as much as you speak </li></ul><ul><li>Understand it is a personal conversation </li></ul>
  7. 9. How does a business get started? Listen, Respond, Engage, and Be Helpful <ul><li>Be Helpful </li></ul><ul><li>To succeed in Web 2.0 you need Customer Service 1.0 </li></ul><ul><li>Be seen as a resource not a sales outlet </li></ul><ul><li>Be approachable, personable and human </li></ul>
  8. 10. Thinking Beyond Your First Tweet STOP! Make A Plan <ul><li>Personal Voice vs Brand Voice </li></ul><ul><li>No Place for Wallflowers </li></ul><ul><li>Content! Content! Content! </li></ul><ul><li>Nothing is “overnight” </li></ul>
  9. 11. Get it to work for you Connect w/ Customers <ul><li>Every social media outlet is a ringing phone—Will you answer it? </li></ul><ul><li>Never be afraid of new mediums </li></ul><ul><li>Facebook, LinkedIn, Twitter and Foursquare will fade away, but the demand for customer service never will </li></ul>
  10. 12. Recommended Thought Leaders <ul><li>Chris Brogan (Book: Trust Agents) </li></ul><ul><li>Brian Solis (Book: Engage) </li></ul><ul><li>Jason Falls (Social Media Examiner) </li></ul><ul><li>Olivier Blanchard (The Brand Builder) </li></ul><ul><li>Gary Vaynerchuk (Book: CRUSH IT) </li></ul>
  11. 13. Recommended Websites <ul><li>socialmediaexaminer.com </li></ul><ul><li>chrisbrogan.com </li></ul><ul><li>briansolis.com </li></ul><ul><li>socialmediatoday.com </li></ul><ul><li>garyvaynerchuk.com </li></ul>
  12. 14. Find Us in Real Life: 1624 Hobbs Drive • PO Box 491 Delavan, Wisconsin 53115 Tel: 262.725.4500 Find Us on the Web: SignalfireProductions.com Twitter.com/_Signalfire_ Facebook.com/Signalfire

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