Brands Are Engines: Content is as Important as Air

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Brands are engines. Several critical components must come together to in order for the engine to run properly and key among them is content. Content, to the brand engine, is as important as air. Here's why:

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  • Engine Parts: Poor or faulty parts means nothing you do or say will change a poor product. Remember to focus on quality first.\n\nFuel: Too much floods an engine. Too lean stalls the engine. Quality and quantity matter here.\n\nFire: Marketing people always like being the fire. The right conditions means the fire burns bright and clean, but cannot exist without fuel and, more importantly, AIR.\n\nAir: No spark, no flame, fuel sploshes around and the engine stops.\n\n
  • Engine Parts: Poor or faulty parts means nothing you do or say will change a poor product. Remember to focus on quality first.\n\nFuel: Too much floods an engine. Too lean stalls the engine. Quality and quantity matter here.\n\nFire: Marketing people always like being the fire. The right conditions means the fire burns bright and clean, but cannot exist without fuel and, more importantly, AIR.\n\nAir: No spark, no flame, fuel sploshes around and the engine stops.\n\n
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  • Brands Are Engines: Content is as Important as Air

    1. 1. Brands Are EnginesContent is as Important as Air Content is King in a Brand-Driven World
    2. 2. Is A Brand An Engine?Turns energy into motion Raw materials to tangible products Intellectual ideas to valued servicesDrives Consumer Interaction Turns perceived value to actual value Converts customers to evangelists
    3. 3. What Kind of EngineIs Your Brand?
    4. 4. Why Do They Matter?Poor quality parts meansnothing will workKeep the fuel mixture right –don’t flood the engineA hot spark will keep the enginerunning, but needs good plugsand frequent changes
    5. 5. Why is Content AIR?Nothing Happens Without It
    6. 6. Why is Content AIR? Most Often Overlooked
    7. 7. Why is Content AIR? Quality Matters
    8. 8. Why is Content AIR?When in Doubt – Supercharge
    9. 9. Why is Content AIR? That Air is Shared
    10. 10. If BRANDS are ENGINES...WHO’S DRIVING THE CAR?
    11. 11. They Are.
    12. 12. MEET US INTHE WEBSignalfireProductions.comTwitter.com/_Signalfire_Facebook.com/CampSignalfire MEET US IN REAL LIFE 1624 Hobbs Dr. | PO Box 491 Delavan, WI 53115 262.725.4500

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