Brand-driven content strategy complements user-centred design to use prioritised communication goals to focus new features, content types, and the workflow to create and maintain them. In this workshop, you’ll get up to speed on the philosophy, questions, tools, and exercises to implement brand-driven content strategy. We’ll use BrandSort™ to conduct a hands-on exercise to prioritise communication goals and develop a message architecture—ideal whether you maintain content for the web, mobile apps, social media, offline experiences, or any imagined output of your CMS. Eager for more efficient engagements? You’ll discover how a brand attributes card sort can help you identify potential pitfalls and points of disagreement while you improve organisational alignment. Then we’ll discuss the content opportunities a gap analysis can reveal when we use the message architecture as a metric of quality in a content audit.
Join this workshop to build out your content strategy toolkit:
Learn how—and why—to establish a hierarchy of communication goals in a message architecture with the hands-on BrandSort exercise.
Discuss the right questions to ask—and how to ask them—to minimise distracting, off-brand features, like the blog no one has time to update.
Gain additional tools to keep your projects on track, on time, and on budget
Presented at UX London in London, #UXLondon, on May 24, 2017.