Online experiences can be fast, efficient, easy and orderly, which sounds like a good thing, right? Surprisingly, sometimes, that’s a recipe for disaster. We click confirm too soon, confuse important details, or miss a key feature in a product description. Efficient isn’t always effective. Not all experiences need to be fast to be functional. In fact, some of the most memorable and profitable engagements are slow and messy—and that’s just right.
Content strategy can identify and support opportunities to control the pace of user experience. We’ll discuss three key features that differentiate slow experiences and uncover the fundamental ways they help users.
Presented at MIMA Summit 2013, October 15, 2013, #MIMASummit, in Minneapolis.