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26 Appropriate, Inc. © 2010 Be a greedy bastard content strategy PDX

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26
Appropriate, Inc. © 2010 #CSPDX @mbloomstein
Confident but approachable;
an accessible market leader
Simple
Minimal detail with clean,
streamlined, unfussy ID
Inviting, friendly, supportive
but not fawning
More like Apple’s “message architecture”

Published in: Design
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