Romancing google

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Part of a series of presentations about keywords and giving Google what Google wants. Not just related to the keywords on the page but also giving an insight into your meta details and how to use them.

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Romancing google

  1. 1. The Ruby Marketers
  2. 2.  Keyword = BMW An automobile
  3. 3.  Keyword = BMW
  4. 4.  Keyword = BMW 3 series Left hand drive BMW 3 Series in black
  5. 5. The words on the page Lesser extent the images/video Google Robots/Spiders – noting particular phrases that appear
  6. 6.  When indexing Google saves your whole website
  7. 7.  If a page gets no attention and no visitors it doesn’t get indexed  Getting pages indexed should be top priority
  8. 8. If more people click on site A over site B – Site A is more relevant
  9. 9. Every page on your website that is supposed to attract visitors
  10. 10. Write down what your customers type into Google when they want to find what you do/sell
  11. 11.  You want it to be interesting
  12. 12. The number of characters that Google will show
  13. 13.  The title of the website that appears in search results
  14. 14. Limited by Google to 70 characters
  15. 15.  Add following code to your website <a href=“https://google+ profile URL?rel=author”>Google</a> <a href=https://plus.google.com/115981464970357565251?rel=aut hor>Google</a>
  16. 16.  Keyword = Plumber

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