News Release - Square Shooters

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News Release - Square Shooters

  1. 1. NEWS FOR IMMEDIATE RELEASEContacts:Amber Dickens Laura PierceHeartland Consumer Products The Adcom Group216-712-4100 216-589-1175adickens@heartland-products.com lpierce@theadcomgroup.com Going Camping? Don’t Forget toPack Square Shooters® Dice Game for Endless Campfire Fun -Portability and versatility make Square Shooters® the perfect game for the great outdoors-CLEVELAND, Ohio (April x, 2012) –Singing songs, roasting marshmallows, telling ghost stories – it wouldn’t be acomplete family camping trip without these activities, but there’s always room for a new campfire tradition. Manyfamilies and campers play games while sitting around the campfire – now Square Shooters®dice game combines twocamping must-haves – dice and cards – into a perfect item to pack with camping supplies.Square Shooters is a multi-faceted game that launched in 2011, and consists ofa full deck of cards printed on dice. A versatile game, users have a variety ofplay options to choose from, including the Square Shooters feature game (flip acard and play the hand to earn chips); versions of other card games like rummy,21 or poker; or even make up a new way to play.“Gameplay possibilities are endless with Square Shooters,” said Tom Donelan, Heartland’s president and CEO.“Whether sitting at the picnic table, hanging out waiting for fish to bite or gathered around the campfire, it bringsdifferent ages and generations together. Play can be as simple as a matching game for kids,a game of chance foradults or a new twist on modern classics.”The game was developed by Carmelyn Calvert, a grandmother of seven from Eldred, Ill.,who determined it waspossible to print 54 playing cards on nine dice in a way suitable to play a range of games.Since its debut, the gamehas won three national awards. -more- Heartland Consumer Products, LLC 18615 Detroit Avenue, Suite 203 Lakewood, Ohio 44107
  2. 2. Square Shooters Dice Game for Camping Fun/ Page 2 of 2Square Shooters (MSRP $12.99/Basic Set and $19.99/Deluxe Set) is designed for one or more players ages 8 andup. The game is available nationwide at Walmart, Walgreens, Barnes & Noble and many independent toy/gameretailers. For more information, visit squareshooters.com or like the Square Shooters page on Facebook atfacebook.com/squareshooters.About Heartland Consumer Products“Bringing People Together” is a mission that Cleveland-based Heartland Consumer Products aspires to achievethrough products that fuel the fun when families and friends get together. Founded in 1999, Heartland offers playingcard products for all game occassions through brands like Vegas®, Gold Crown® and All In™. The company’s newSquare Shooters® dice game is a natural extension to the company’s core playing cards business and extends itsproduct line into the arena of proprietary game play. For more information, visit www.heartland-products.com. ###Square Shooters® is a registered trademark of Carmelyn Calvert, and under license by Heartland Consumer Products, LLC. All rights reserved.The Square Shooters® game is copyrighted by Carmelyn Calvert, and under license by Heartland Consumer Products, LLC. All rights reserved. Heartland Consumer Products, LLC 18615 Detroit Avenue, Suite 203 Lakewood, Ohio 44107

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