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Recruiting Presentation 1


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ERA United Realty: A Great Place to Work

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Recruiting Presentation 1

  1. 1. Welcome to ERA United Realty
  2. 2. proactive results oriented ethical ERA’s Vision Statement ERA® is the real estate company of choice for consumers and agents because ERA® Sales Associates are ethical, forward-thinking and results oriented professionals who take a proactive approach to real estate… Therefore, agents can be sure they’ll have the best tools and training to accomplish the job at hand. Consumers have total confidence that they are dealing with a consummate professional, expressing the highest level of service and integrity. professional Each ERA® Office is Independently Owned and Operated Except Offices Owned and Operated by NRT Incorporated
  3. 3. About ERA United Realty vGeorgia’s #1 ERA franchise in 2006 and 2007 vRanked in the Top 25 ERA franchises nationally vFull Service Relocation Department vReceived National ERA Diversity Award in 2006 and 2007 vBuilt on fundamentals of sales associate job satisfaction, client representation, entrepreneurship and family/community involvement vPart of an international company in more than 33 countries and all 50 states. vOne in five of all real estate transactions nationally involves a REALOGY brand.
  4. 4. An Industry Leader Facts: ERA United Beats the Atlanta Average Days on Market By 17 Days ERA United Beats the Atlanta Average“sales price to list price” ratio. Our customer satisfaction rate is over 90%! We Sell Your House Faster! We Sell Your House for More Money!
  5. 5. Broker and Management Support • Experienced brokers available full-time to help grow your business • Individual planning, coaching and training • Full-time marketing, training and business development “Sales Associate Satisfaction is Job One.”
  6. 6. Comprehensive Agent Support From start to finish … We’re Always There For You vListing entry, maintenance and review vSigns vEmail, personal website, 24-hour answering service vOnline document storage vOptional closing coordination service; thank you cards after every transaction vCustomizable listing presentation available online and in Powerpoint format
  7. 7. Agent Support Through Our agent-centered site is like no other and features: • Quick Flyers • Quick Market Reports • Customizable press releases, ads, Internet banners • Client management • Automated email campaigns • Email showing surveys • Add up to 99 photos to your listing • Feeds your listing to over 26 websites • And so much more! Click here to see!
  8. 8. Agent Support Through Direct Marketing ERA Direct: Free Follow up for Closed Buyers Ø Jumbo Thank You Card Ø Series of 8 Jumbo Postcards Ø Series of 4 Newsletters Ø English or Spanish Ø Email follow-up four times a year for 5 years Ø Upload past customers as well! ERA E-Direct: Free Client Management Ø Database management Ø Pre-prospecting system Ø Pre-written messages for buyers and sellers Ø Customized e-flyers Ø Automated delivery Ø Move Planner to help customers make smooth transition
  9. 9. Agent Support Through Training Education & Career Development Ø Over 200 courses available Ø Choose your format: Ø Live Ø Virtual Ø Self-Paced Ø Even Download to your iPod Ø Individual Coaching Ø Free CE Ø Classes based on your needs
  10. 10. Agent Support Through Partnerships Cartus Broker Network The largest relocation services company in the world, Cartus provides global reach, integrated technology and customer service superior to none. We provide our customers with the best relocation experience in the industry. ERA Mortgage Offering 150 loan programs and guaranteed approval within 24 hours, ERA Mortgage loan officers are available daily to provide the best in customer service and tailored loan programs to meet your needs. Weissman, Nowack, Curry & Wilco, P.C. Weissman, Nowack, Curry & Wilco, P.C. is a full-service real estate, business and litigation law firm with 65 lawyers practicing in 17 convenient locations throughout Georgia. The firm focuses its practice in four main areas including: residential and ommercial closings, community association representation, litigation and commercial real estate matters. We offer clients a full range of legal services in a timely, service-oriented and cost-effective manner. New Era Title New Era Title is a join venture title company owned equally by ERA United Realty and Weissman, Nowack, Curry & Wilco, P.C. Our partnership ensures a great closing experience for the customer and the sales associate by providing dedicated and knowledgeable staff who perform at the highest professional standard. The ERA Home Protection Plan Homes protected by the ERA Home Protection Plan sell 15% faster on average. As an added bonus, the plan also protects sellers the same way. While your home is on the market, the same major components are covered until the day of sale – or a maximum of 180 days. The plan is administered by AHS – the industry leader in home warranties. New Era Title
  11. 11. Your Business is Our Business At ERA United Realty, 1 in 5 closed transactions are from company-generated leads. How Do We Do It? • The Seller’s Security Plan • Relocation • Cartus Asset Recovery • My Charity • Lending Tree • Builder Program • Niche Markets • Online Lead Generation & Capture
  12. 12. “We Will Sell Your House or ERA Will Buy It!” Unlike most real estate companies, ERA United Realty can sell your house to both the Qualified-Ready Buyer and the Qualified-Not Ready Buyer. By listing with us, the Qualified-Not Ready Buyer that needs to sell their current home first can take advantage of the Sellers Security Plan. More potential buyers means more potential for a higher sales price. Not Qualified Buyer Qualified for financing but needs to sell current house Qualified Qualified but Not Ready Buyer Cash Buyer or a buyer pre-qualified for financing with current house sold Ordinary financing not available
  13. 13. Cartus Broker Network • World’s Largest Relocation Company – Handles more Corporate Relocation than the next 3 closest competitors…Combined! – Over 800 companies represented • Cartus Asset Recovery – Financial Institutions, Investors & Mortgage Insurers – Alternative Solution to foreclosure – Short Sale Program Primacy Sirva Prudential Weichert GMAC 30% 5% 7% 7% 10% 11% Market Share – Top 6 Producers
  14. 14. Cartus Market Share – Top 13 Providers Cartus Prudential Primacy Sirva Weichert Graebel Royal LePage Lexicon GMAC Xonex MIGroup Paragon Hewitt Source: HRO Today, May 2008 30%
  15. 15. My Charity • The only national real estate rewards program that is a non-profit corporation AND a licensed real estate brokerage. – Buyers and/or Sellers select a Charity and an Agent – Agent must submit an application, undergo a background check and pay a 35% referral fee – At closing 20% of the commission is donated to the selected charity “Changing The World, One Home at a Time”
  16. 16. Lending Tree • Real Estate Broker Network – Over 750 Top-Rated Real Estate Companies In All 50 States – ERA United is 1 of only 3 companies participating in the Greater Atlanta Metro Region • Buyer and Seller Referrals Are Generated Through: – – 800-555-TREE – – Affiliated Lenders (200+ Nationwide) – Affinity Client Programs • Costco • Delta • AAA • Plus Dozens Of Others
  17. 17. Builder Program • Our Builder Program Helps Your Clients Buy Now! • ERA Seller’s Security Plan • ERA Equity Buy-Out • ERA Peachtree Lease • Rent Buster • Interest Rate Reduction Peachtree Lease
  18. 18. Niche Markets No matter where you want to take your business, ERA can get you there.
  19. 19. Never Miss a Lead With ERA’s Lead Router • Fact: Average industry response time to an online lead is 52 hours* • Fact: Most clients work with the first real estate agent who contacts them* • Fact: ERA United agents response time is less than 5 minutes! • LeadRouter. Try it Now! Sourrce: National Association of Realtors
  20. 20. Marketing & Technology: Hand in Hand Marketing Tools We Implement For You! • Global Internet Exposure • Professional photography • Virtual Tour • Address-specific Website • E-mail Marketing • Audio Tours • Custom Sign Rider with Text Message Feature • Quality Control • Advertising Opportunities ERA’s proven technology combined with ERA United Realty’s marketing department gives you the edge over your competition!
  21. 21. How Do Today’s Buyers Find Homes? The Internet • 14 million people use the Internet every day! • 84% of buyers begin their home search online • More buyers first learn about homes they purchase via the Internet than any other advertising method • After seeing a property online, 73% drove by the home • 57% requested an internal tour of the property Source: National Association of Realtors 84% 10% 3% 3% 2% 1% n Internet n Yard Signs n Newspapers n Open House n Neighbor n All Other Sources
  22. 22. Capturing the Internet Market With
  23. 23. Ø Professional Photos & Lay-Out Ø Local School Information Ø Satellite Map Ø Instant Flyers Ready to Print Ø Updated Daily from MLS Service Ø Links to Your Other Listings Ø Contact info Address – Specific Web Sites To Increase Number of Showings Listing Websites
  24. 24. Key Benefits of the Virtual Tour • Increases the number and quality of the pictures that help sell your listing • Homes with virtual tours are viewed 40% more than homes without tours • Targets Internet shoppers, other agents and out-of-state buyers • Professional photos can be used for additional marketing
  25. 25. Ø Reach active agents who sell within a 10-mile radius of your listing Ø Proven methods to avoid junk mailbox placement Ø Drives Traffic To Your Website Ø Pinpoints Your Marketing Ø Promotes New Listings, Open Houses, Price Reductions & More Email Property Info To Brokers Who Work The Area Email Flyers
  26. 26. Custom Sign Riders Promoting Technology • Promotes Address Specific Website that can be accessed via PDA • Instant text message sends information to potential buyers within seconds! • Try it Now! 1 2 3 4 5 6 7
  27. 27. National and State-Wide Marketing Efforts • Advertising Online, TV, Radio, Print • Events, Workshops • Website: • MDA Sponsorship Since 1977, ERA Real Estate has teamed with the Muscular Dystrophy Association in its fight against neuromuscular diseases, raising more than $30 million
  28. 28. Discounts for our Customers A wide array of discounted services are available to only our customers.
  29. 29. How Can I Participate? EligibleEligibleBuilder Program EligibleEligibleLending Tree EligibleEligibleMy Charity Rewards EligibleEligibleRelocation Business IncludedIncludedFree Continuing Ed IncludedIncludedCustom Text Rider IncludedIncludedE-Flyer IncludedIncludedListing Website IncludedIncludedVirtual Tour IncludedIncludedListing Entry IncludedIncludedAnswering Service $20/Per Transaction$20/Per TransactionE/O IncludedIncludedMLS Access IncludedIncludedSigns NoNoCap $25$42Monthly Fee 8%8%Franchise Fee 60/4070/30Commission Split 60/40 Plan70/30 Plan
  30. 30. Our Commitment to Customer Service There are no traffic jams along the extra mile. -- Roger Staubach
  31. 31. ERA United Realty