Moving Beyond Degrees; Why competency is currency

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Simply having a college degree is not enough to find a job. This is especially true in today’s job market. Having the right competencies, not the right level of education, is the key to marketability and earnings. In other words, it’s not that you study but what you study that makes the difference. From a policy perspective, colleges are rewarded for enrollment and graduation, yet very little if any attention is paid to student placement and earnings. In this session, Michael Bettersworth makes the case why degrees increasingly matter less, that competencies are the real currency, and that student success is about much more than enrollment or graduation rates. It’s also about getting a job.

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Moving Beyond Degrees; Why competency is currency

  1. 1. Moving Beyond Degrees: Why Competency is Currency Michael Bettersworth Texas State Technical College michael.bettersworth@systems.tstc.edu November 17, 2010 TWC Wednesday, November 17, 2010
  2. 2. Source: CollegeGrad.com. College graduates moving back home in larger number. 22 July 2009! Wednesday, November 17, 2010
  3. 3. U.S. Credit Card Debt $826.5 billion U.S. Student Loan Debt $829.785 billion An estimated “$300 billion in federal student loan debts have been incurred in the last four years...” 2007 Sub-Prime Mortgage Balance: $1.3 Trillion Wednesday, November 17, 2010
  4. 4. Four times the rate of inflation. Almost twice the rate of healthcare. Wednesday, November 17, 2010
  5. 5. Source: Cronin, Joseph & Horton, Howard.Will higher education be the next bubble to burst? The Chronicle of Higher Education. May 22, 2009. “There is a growing sense among the public that higher education might be overpriced and under-delivering.” Wednesday, November 17, 2010
  6. 6. Source: Business Roundtable, New survey reveals obstacles to training and education are threatening U.S. competitiveness and worker prosperity. October 8, 2009 And yet... “American workers’ unmet need for further education and training is exacerbating today’s unemployment problem and portending long-term trouble for workers and businesses -- even after the economy recovers.” -Business Roundtable Wednesday, November 17, 2010
  7. 7. The War on Work The Education Dichotomy The Higher Ed Imbalance Measuring What Counts Moving Beyond Degrees Wednesday, November 17, 2010
  8. 8. “...the collective effect [...] has been this marginalization of lots and lots of jobs. And I realized [...] to me the most important thing to know and to really come face to face with is the fact that I got it wrong about a lot of things.” “We have declared War on Work” Mike Rowe, Dirty Jobs Source: TED Speech, December 2008. Wednesday, November 17, 2010
  9. 9. There is much talk of “diversity” in education, but not much accommodation of the kind we have in mind when we speak about the quality of a man, or a woman: the diversity of disposition.! Wednesday, November 17, 2010
  10. 10. Source: Dreher, Rod.The soft bigotry of high expectations.The Dallas Morning News. May 29, 2009. Rod Dreher “We have come to see labor as something we do in exchange for money and not as an expression of our intrinsic nature. Many a white-collar man works hard but lives in a world of soul-killing abstraction, where what he does, what he feels and who he is have little to do with one another.” Wednesday, November 17, 2010
  11. 11. Source:The new competition for america’s jobs.Trends Magazine. June 2010. Up to 3 million highly-skilled technical positions remain unfilled as of June 2010. This “War on Work” has led to the devaluation of certain career and educational pursuits. How did we get here? Wednesday, November 17, 2010
  12. 12. The War on Work The Education Dichotomy The Higher Ed Imbalance Measuring What Counts Moving Beyond Degrees Wednesday, November 17, 2010
  13. 13. 80% 20% Blue Collar White Collar “Mental” “Manual” The Class of Work Wednesday, November 17, 2010
  14. 14. This division has been applied to American education. Wednesday, November 17, 2010
  15. 15. Smith-Hughes Act 1917 Education Dissected AcademicVocationalEducation Wednesday, November 17, 2010
  16. 16. Smith-Hughes Act 1917 Education Dissected Academic Vocational Wednesday, November 17, 2010
  17. 17. 65% 20% 15% Skilled “Labor” “Professional” Unskilled “Labor” “Cubicles” “Fries with that?” “Experts” “Craftsmen” “Developers” “Skilled” “Technicians” “Engineers” “Paid” “Hired” New Model - Still Off Wednesday, November 17, 2010
  18. 18. Laser Optics Laser Electro Optic Devices • Continuous Wave Lasers • Pulsed lasers • Thin Films •Vacuum Technology • Geometrical and Wave Optics Wednesday, November 17, 2010
  19. 19. Instrumentation & Process Control Proportional, Integral and Derivative Control • Loop Tuning Control Loop Systems • Computerized Control Systems (Allen Bradley & Siemens) • Wonderware Graphics Fronts • Delta V systems • Mechatronics Wednesday, November 17, 2010
  20. 20. Mechanical Engineering Materials Classification • Non-Destructive Testing • Alloying • Plastics • Polymers • Composites • Advanced CNC • Tools & Fixtures • Electrical Theory • Materials Strength • Fluid Mechanics & Applications • Machine Design • • 3D Solid Modeling • CAD/CAM • Physics • Statistics • Welding Processes • GTAW • GMAW • SMAW Wednesday, November 17, 2010
  21. 21. Nanotechnology Nanotech Characteristics • Image characterization • Nanotech Processes • Scanning Electron Microscopy • Atomic Force Microscopy • Transmission Electron Microscopy • Class 100 Clean Room • Continuous Wave • Pulsed Laser • Geometrical Optics • Wave Optics • Semiconductor Manufacturing Wednesday, November 17, 2010
  22. 22. Center for Astrophysics, Space Physics, and Engineering Research “CASPER” Hypervelocity Impacts and Dusty Plasmas Lab & Space Science Lab (SSL) are supplied with full time technical support using TSTC faculty and students with CASPER's technical support staff. National laboratory model with Baylor/TSTC. Wednesday, November 17, 2010
  23. 23. Source: Hacker,A & Dreifus, C.Are colleges worth the price of admission.The Chronicle of Higher Education. July 11, 2010. Higher education must serve all of these segments; however, according to the Chronicle of Higher Education,“colleges are taking on too many roles and doing none of them well.” Wednesday, November 17, 2010
  24. 24. The War on Work The Education Dichotomy The Higher Ed Imbalance Measuring What Counts Moving Beyond Degrees Wednesday, November 17, 2010
  25. 25. “Over the next ten years, 26 of the top 30 fastest growing jobs will require some post- secondary education or training...The demand for skilled workers is outpacing supply, resulting in attractive, high-paying jobs going unfilled.” Emily Stover DeRocco President,The Manufacturing Institute, National Center for the American Workforce Former Assistant Secretary of Labor for Education and Training Wednesday, November 17, 2010
  26. 26. Therefore, it is reasoned, we must increase college graduation rates. In Texas we call this,“Closing the Gaps.” What Gaps Are We Closing? Wednesday, November 17, 2010
  27. 27. 0 27500 55000 82500 110000 2001 2002 2003 2004 2005 2006 2007 Texas Public Two-Year Colleges Awards Texas Public Four-Year Universities Awards College graduation is increasing in Texas. That’s a good thing. Wednesday, November 17, 2010
  28. 28. Technical awards are flat/declining. Academic awards are now the most common. This is incongruent with job demand. 0 12500 25000 37500 50000 2001 2002 2003 2004 2005 2006 2007 Texas Technical Public TwoYear Awards Texas Academic Public Two-Year Awards Wednesday, November 17, 2010
  29. 29. Academic Transfer Wednesday, November 17, 2010
  30. 30. Wednesday, November 17, 2010
  31. 31. Launchpad Fund Job Building Fund Career and Technical Scholarship Fund $10,000,000 $10,000,000$5,000,000 Equipment for high- demand technical programs at two-year colleges. Support nonprofit programs preparing low-income students for high-demand occupations. Scholarships for two- year college students enrolled in programs for high-demand occupations. The Texas JET Fund Wednesday, November 17, 2010
  32. 32. Source: McNichol, Oliff, and Johnson. Center on Budget and Policy Priorities. States continue to feel recession’s impact. October 7, 2010 Wednesday, November 17, 2010
  33. 33. Source: McNichol, Oliff, and Johnson. Center on Budget and Policy Priorities. States continue to feel recession’s impact. October 7, 2010 Wednesday, November 17, 2010
  34. 34. Source: McNichol, Oliff, and Johnson. Center on Budget and Policy Priorities. States continue to feel recession’s impact. October 7, 2010 Wednesday, November 17, 2010
  35. 35. State budget cuts will likely lead to further reductions in technical training capacity. Wednesday, November 17, 2010
  36. 36. The War on Work The Education Dichotomy The Higher Ed Imbalance Measuring What Counts Moving Beyond Degrees Wednesday, November 17, 2010
  37. 37. Source: House Education & Labor Committee (May 12, 2009).“High school dropout crisis threatens U.S. economic growth and competitiveness, witnesses tell house panel”. Press release. Retrieved September 23, 2009. Nationwide, 7,000 students drop out of high school every day. - U.S. House Education & Labor Committee Wednesday, November 17, 2010
  38. 38. Source: Bridgeland, Dilulio and Burke Morison, The Silent Epidemic: Perspectives of High School Dropouts, A report by Civic Enterprises in association with the Peter D. Hart Research Associates, Washington, DC, March 2006. I dropped out of school because… Wednesday, November 17, 2010
  39. 39. Source: Bridgeland, Dilulio and Burke Morison, The Silent Epidemic: Perspectives of High School Dropouts, A report by Civic Enterprises in association with the Peter D. Hart Research Associates, Washington, DC, March 2006. I could have graduated... Wednesday, November 17, 2010
  40. 40. One in every four students leaves college before completing sophomore year. Source: American College Testing Wednesday, November 17, 2010
  41. 41. Only about 60% of Americans who enter a four-year college graduate with a degree within six years. Source: American College Testing Wednesday, November 17, 2010
  42. 42. Source: CollegeGrad.com. College graduates moving back home in larger number. 22 July 2009! Wednesday, November 17, 2010
  43. 43. “Before making any decision, prospective students should contemplate the debt levels they are willing to assume, along with realistic salary expectations after graduating.” Tom Pauken Commissioner Texas Workforce Commission Wednesday, November 17, 2010
  44. 44. “Unless we can align career and technology education with what is needed in the workforce, we will simply not be able to realize the vast potential of the Texas Energy Cluster or other high-growth sectors.” “…I believe that our education system should make a shift to one that is market- driven and takes into account the skills needed by employers.” Tom Pauken Commissioner Texas Workforce Commission Wednesday, November 17, 2010
  45. 45. In order to affect change in these established institutions we must measure the right things and respond accordingly. Wednesday, November 17, 2010
  46. 46. Activity Measurements Performance Measurements Enrollments Demographics Contact Hours Course Completion Graduates Numbers of Awards Award Levels National Benchmarks Placement Rate Earnings Student Satisfaction Employer Satisfaction New Companies Return on Investment Value to Taxpayer Efficiency What’s Measured What Counts Wednesday, November 17, 2010
  47. 47. Example: Earnings Data Wednesday, November 17, 2010
  48. 48. Source: Kelley, P.,The dreaded “P” word: an examination of productivity in public postsecondary education, July 2009. Median earnings in Alabama employment market, and certificates/degrees weighted by value to the state and individuals: Wednesday, November 17, 2010
  49. 49. Median earnings in Alabama employment market, and certificates/degrees weighted by value to the state and individuals: Source: Kelley, P.,The dreaded “P” word: an examination of productivity in public postsecondary education, July 2009. Wednesday, November 17, 2010
  50. 50. If you earn a bachelor’s degree, you will earn $1,000,000 more over the course of your life. BUSTED Wednesday, November 17, 2010
  51. 51. It’s not that you study, but what you study in relation to market demand. Wednesday, November 17, 2010
  52. 52. “Imagination is more important than knowledge.” Wednesday, November 17, 2010
  53. 53. “Imagination is more important than” a TEK. Employability is more important than a degree. Return on investment is more important than a contract hour. Placement is more important than enrollment. Wednesday, November 17, 2010
  54. 54. The War on Work The Education Dichotomy The Higher Ed Imbalance Measuring What Counts Moving Beyond Degrees Wednesday, November 17, 2010
  55. 55. "A university degree used to be an entree to a job.” “Their university degree means they have a good, solid education but not necessarily something that translates easily into a job.” Ann Buller, President Centennial College Source: Birchard, K. (2010) Canadian university graduates are going back to the classroom for vocational training. The Chronicle. Retrieved from http://chronicle.com/ article/Canadian-University-Graduates/66078/?sid=cc&utm_source=cc&utm_medium=en. Wednesday, November 17, 2010
  56. 56. "The colleges have become kind of a finishing school for university graduates.” Enrollment of "postgraduate students" at Seneca College has increased at a steady rate, making up 15 percent of the full- time student body and 50 percent of the part- time population in 2009. Rick Miner, President Emeritus Seneca College Source: Birchard, K. (2010) Canadian university graduates are going back to the classroom for vocational training. The Chronicle. Retrieved from http://chronicle.com/ article/Canadian-University-Graduates/66078/?sid=cc&utm_source=cc&utm_medium=en. Wednesday, November 17, 2010
  57. 57. Source: Zernike, K. “Making college relevant.” The New Yokr Times. January 3, 2010.! Wednesday, November 17, 2010
  58. 58. The colleges that most students attend "need to streamline their programs, so they emphasize employability.” Anthony P. Carnevale Director, Georgetown Center Georgetown University Wednesday, November 17, 2010
  59. 59. “If educators don't provide people with employability all the other missions, the more grand missions that are talked about at colleges and universities, they are not going to achieve those either.” Anthony P. Carnevale Director, Georgetown Center Georgetown University Wednesday, November 17, 2010
  60. 60. “If you can't make people employable, they are not going to participate fully in the life of their times in this system.” Anthony P. Carnevale Director, Georgetown Center Georgetown University Wednesday, November 17, 2010
  61. 61. We must develop talent pipelines aligned with market demand, not simply increase college completion... ..and measure performance throughout. Wednesday, November 17, 2010
  62. 62. Traditional higher education is a linear progression built on courses, semesters, degree plans and graduation. In order to respond to the nation’s workforce needs, we must do better. This is a national competitiveness and national security priority. Wednesday, November 17, 2010
  63. 63. Start Enroll in Program Intro to Auto Automotive Electrical Automotive Hydraulics Intro to Diesel Diesel Electrical Diesel Hydraulics Intro to Industrial Systems Industrial Electrical Industrial Hydraulics Traditional Curriculum Model Source: Ron Sanders, Texas State Technical Collge Wednesday, November 17, 2010
  64. 64. Start Assessment Automotive Applications Diesel Applications Industrial Applications HVAC Applications Path Technology Core Basic Hydraulics Basic Electrical Basic Controls Mechanical Principles Thermodynamic Principles Basic Computing Core Curriculum Model Source: Ron Sanders, Texas State Technical Collge Wednesday, November 17, 2010
  65. 65. Wednesday, November 17, 2010
  66. 66. TSMC Wednesday, November 17, 2010
  67. 67. Wednesday, November 17, 2010
  68. 68. Wednesday, November 17, 2010
  69. 69. Fast-Track Model Wednesday, November 17, 2010
  70. 70. Modularized curriculum with embedded certificates in flexible schedules aligned with employer demand where student success is defined as job placement, not simply completing a course. MODEL: Wednesday, November 17, 2010
  71. 71. Employers must develop more sophisticated competency-based talent pipeline integrations to increase capacity.
  72. 72. Standard Talent Pipeline College Career Quality assurance of new hire is limited. Retention can suffer if bad fit. Time to full productivity delayed. Stronger candidates have been cherry picked. Insufficient volume of candidates. - - - - - Interview Position Full Time Hire Enroll Wednesday, November 17, 2010
  73. 73. Improved Talent Pipeline College Career Interview Early Look Advisory Position Quality assurance of new hire is limited. Retention can suffer if bad fit. Time to full productivity delayed. Stronger candidates have been cherry picked. Insufficient volume of candidates. - - - - - Enroll Full TimeHire Wednesday, November 17, 2010
  74. 74. Extended Talent Pipeline College Career Intern Early Look InterviewScholar- ship Position Quality assurance of new hire is limited. Retention can suffer if bad fit. Time to full productivity delayed. Stronger candidates have been cherry picked. Insufficient volume of candidates. - - - - - Enroll Full TimeHireAdvisory Wednesday, November 17, 2010
  75. 75. Advanced Talent Pipeline College Career Quality assurance of new hire is limited. Retention can suffer if bad fit. Time to full productivity delayed. Stronger candidates have been cherry picked. Insufficient volume of candidates. - - - - - Enroll Intern Early Look Full Time Hire Interview Scholar- ship Position Co-OpAdvisory Wednesday, November 17, 2010
  76. 76. Sponsorship Elements College Career Part Time Employment Candidate Pays Tuition Employment Benefits, etc. Reimbursed Tuition Pay Remaining Tuition 2Year Contract Performance Visits Full TimeHireInterviewCo-OpAdvisory Stronger candidates have been cherry picked. Insufficient volume of candidates. - - Enroll Intern Scholar- ship Position Sponsor Wednesday, November 17, 2010
  77. 77. Capacity Building Talent Pipeline College Middle School High School SecondaryCollege Career Certs Full TimeHireInterviewCo-OpSponsor Position Scholar- ship InternAdvisory CompeteCampsToursCareer Interview Dual CreditEnroll Wednesday, November 17, 2010
  78. 78. Aerospace Capacity Pipeline Wednesday, November 17, 2010
  79. 79. Jr. ROTC High School Wednesday, November 17, 2010
  80. 80. College Wednesday, November 17, 2010
  81. 81. Career Wednesday, November 17, 2010
  82. 82. Workforce education is not about keeping students in seats. It’s about getting people out of seats and on their feet. Wednesday, November 17, 2010
  83. 83. FundingValue instead of Time. Wednesday, November 17, 2010
  84. 84. Wednesday, November 17, 2010
  85. 85. Wednesday, November 17, 2010
  86. 86. The Next Phase: Skills Validation (stay tuned) Wednesday, November 17, 2010
  87. 87. The War on Work The Education Dichotomy The Higher Ed Imbalance Defining Student Success Moving Beyond Degrees Wednesday, November 17, 2010
  88. 88. Source: Gardner, J. "Excellence: Can We Be Equal and Excellent Too?", p. 86 (1961) An excellent plumber is infinitely more admirable than an incompetent philosopher. The society which scorns excellence in plumbing because plumbing is a humble activity and tolerates shoddiness in philosophy because it is an exalted activity will have neither good plumbing nor good philosophy. John W. Gardner President, Carnegie Corporation Neither its pipes nor its theories will hold water. Wednesday, November 17, 2010
  89. 89. Moving Beyond Degrees: Why Competency is Currency Michael Bettersworth Texas State Technical College michael.bettersworth@systems.tstc.edu November 17, 2010 TWC Wednesday, November 17, 2010

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