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© 2012 IBM Corporation
Engaging Employees in Times
of Challenge and Change
Michael N. Bazigos, PhD
2
One Minute the World is Your Oyster …
3
… The Next Minute Everything’s Changing ...
4
… And Suddenly It’s a Whole New World
5
Organizations are Being Reshaped by Marketplace Realities
Globalization
Deregulation
Internet
Commoditization
6
IBM began as a small company in a different era
Tabulating Machine Corporation
1893
International Business Machines
1924
© 2008 IBM Corporation7
Why is there so much focus on employee engagement now?
 Huge Opportunities
8
CEOs seek collaborative innovation and external sources for
innovative ideas
Assoc’s, trade groups,
conference boards
05...
9
Why is there so much focus on employee engagement now?
 Huge Opportunities
 . . . And Huge Challenges
10
First question
Considering everything, how satisfied are
you with your job?
1. Very satisfied
2. Satisfied
3. Neither s...
11
Second question
How would you rate this organization to
work for compared to other organizations?
1. One of the best
2....
12
Third question
My work gives me a feeling of personal
accomplishment.
1. Strongly agree
2. Agree
3. Neither agree nor d...
13
Fourth question
Even if I were offered a comparable position
with similar pay and benefits at another
company, I would ...
© 2008 IBM Corporation14
Benchmarks
QUESTION X-INDUSTRY AVG X-INDUSTRY BEST
Overall job sat 68 85
This company vs. others ...
15
Employee commitment predicts organizational performance
Attitudes  Behaviors  Outcomes
(Leading Indicators) (Discreti...
16
IBM Workforce Commitment Model
© 2008 IBM Corporation17
Municipal Building, 1914Flatiron Building, 1902
© 2008 IBM Corporation18
Chrysler Building, 1930 Empire State Building, 1931
19
“Sense-and-respond” strategy complements engagement
strategy
 Systematic surveys on employee commitment drivers and
va...
© 2008 IBM Corporation20
WorldJam 2004
On the WorldJam 2004 homepage, users could
choose from a selection of six forums --...
21
Overwhelming support for two ideas:
– Employee survey on people manager effectiveness
– Consolidate/align back-office ...
22
IDEA FROM WORLD JAM
INVENTION
23
Open, collaborative global forum
Combines best practices of jams,
online communities and
marketplaces
Surfaces innov...
24
Conclusion – A point of view
 Build an engagement framework tailored to you
 Build sense-and-respond capability
 Hon...
© 2012 IBM Corporation
Engaging Employees in Times of
Challenge and Change
Michael N. Bazigos, Ph.D.
mbazigos@gmail.com
Le...
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Employee engagement v4

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Description of IBM's high-involvement strategies to achieve greater innovation by hooking into the general workforce -- not just R&D. CEO survey data makes the case for the workforce as the most frequently used innovation source.

But there is nothing as discretionary as sharing an idea. Hence, employees need to be motivated to contribute. Employee survey data shows where the the baseline was, and how IBM innovated on the innovation process itself by creating the capability for employees to speak to peer innovators and innovate 'on the fly.'

Result: 100s of millions of dollars in 'found' reveniue, and a more inspired workforce.

Published in: Leadership & Management
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Employee engagement v4

  1. 1. © 2012 IBM Corporation Engaging Employees in Times of Challenge and Change Michael N. Bazigos, PhD
  2. 2. 2 One Minute the World is Your Oyster …
  3. 3. 3 … The Next Minute Everything’s Changing ...
  4. 4. 4 … And Suddenly It’s a Whole New World
  5. 5. 5 Organizations are Being Reshaped by Marketplace Realities Globalization Deregulation Internet Commoditization
  6. 6. 6 IBM began as a small company in a different era Tabulating Machine Corporation 1893 International Business Machines 1924
  7. 7. © 2008 IBM Corporation7 Why is there so much focus on employee engagement now?  Huge Opportunities
  8. 8. 8 CEOs seek collaborative innovation and external sources for innovative ideas Assoc’s, trade groups, conference boards 051015202530354045% Academia Competitors Consultants Customers Business partners R&D (internal) Employees (general population) Other Think tanks Internet, blogs, bulletin boards Sales or service units 0 5 10 15 20 25 30 35 40 45% Source: The IBM Global CEO Study Sources of Idea Generation InternalExternal
  9. 9. 9 Why is there so much focus on employee engagement now?  Huge Opportunities  . . . And Huge Challenges
  10. 10. 10 First question Considering everything, how satisfied are you with your job? 1. Very satisfied 2. Satisfied 3. Neither satisfied nor dissatisfied 4. Dissatisfied 5. Very dissatisfied
  11. 11. 11 Second question How would you rate this organization to work for compared to other organizations? 1. One of the best 2. Above average 3. Average 4. Below average 5. One of the worst
  12. 12. 12 Third question My work gives me a feeling of personal accomplishment. 1. Strongly agree 2. Agree 3. Neither agree nor disagree 4. Disagree 5. Strongly disagree
  13. 13. 13 Fourth question Even if I were offered a comparable position with similar pay and benefits at another company, I would NOT leave this company. 1. Strongly agree 2. Agree 3. Neither agree nor disagree 4. Disagree 5. Strongly disagree
  14. 14. © 2008 IBM Corporation14 Benchmarks QUESTION X-INDUSTRY AVG X-INDUSTRY BEST Overall job sat 68 85 This company vs. others 58 79 Personal accomplishment 72 84 Wouldn’t leave for another company 54* 63* * IT industry stats; all other benchmarks are cross-industry
  15. 15. 15 Employee commitment predicts organizational performance Attitudes  Behaviors  Outcomes (Leading Indicators) (Discretionary effort) (Lagging Indicators) Employee Satisfaction and Component Drivers • Revenue Growth (YTY) • Customer Satisfaction • Market Share 2007 2012 2012 2007
  16. 16. 16 IBM Workforce Commitment Model
  17. 17. © 2008 IBM Corporation17 Municipal Building, 1914Flatiron Building, 1902
  18. 18. © 2008 IBM Corporation18 Chrysler Building, 1930 Empire State Building, 1931
  19. 19. 19 “Sense-and-respond” strategy complements engagement strategy  Systematic surveys on employee commitment drivers and values – Employee Climate Survey – Values Survey – Exit Survey  “Jams” – theme based electronic town hall meetings – on topics that matter  Proof points
  20. 20. © 2008 IBM Corporation20 WorldJam 2004 On the WorldJam 2004 homepage, users could choose from a selection of six forums -- each moderated by three senior leaders
  21. 21. 21 Overwhelming support for two ideas: – Employee survey on people manager effectiveness – Consolidate/align back-office sales support functions 26 of the top-rated ideas fell into three major categories: – Lower center of gravity, improve cross-unit integration for client success – Help my manager become a better manager – Enable innovation and growth Implementing 35 top-rated ideas
  22. 22. 22 IDEA FROM WORLD JAM INVENTION
  23. 23. 23 Open, collaborative global forum Combines best practices of jams, online communities and marketplaces Surfaces innovative solutions to specific challenges More than 8,000 ideas submitted since launch More than 350 ideas under review for implementation Over 60 ideas in the pipeline ready to be implemented in the first 12 months, with potential to contribute tangible financial benefits to the business “Proof Point” from Jam: ThinkPlace – sparking innovation across the enterprise
  24. 24. 24 Conclusion – A point of view  Build an engagement framework tailored to you  Build sense-and-respond capability  Honest feedback is critical; so is action and evaluation  Lead from the top…  … but involve the organization  Don’t be afraid to challenge “received wisdom”
  25. 25. © 2012 IBM Corporation Engaging Employees in Times of Challenge and Change Michael N. Bazigos, Ph.D. mbazigos@gmail.com Let’s connect on ! www.linkedin.com/in/bazigos

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