Description of IBM's high-involvement strategies to achieve greater innovation by hooking into the general workforce -- not just R&D. CEO survey data makes the case for the workforce as the most frequently used innovation source.
But there is nothing as discretionary as sharing an idea. Hence, employees need to be motivated to contribute. Employee survey data shows where the the baseline was, and how IBM innovated on the innovation process itself by creating the capability for employees to speak to peer innovators and innovate 'on the fly.'
Result: 100s of millions of dollars in 'found' reveniue, and a more inspired workforce.