Strengthening	  SME	  compe00ve	  	  advantage	  through	  RFID	  implementa0on	  
RFID	  from	  Farm	  to	  Fork	  -­‐	  Facts	     Dura%on:	  May	  2010	  to	  April	  2012	     Funding:	  EU	  (FP7)	 ...
Pilots	     Iden0fy	  steps	  in	  the	  supply	  chain,	  from	  the	  “farm”	  (origin)	  to	  the	      “fork”	  (end-...
From	  the	  sea	  to	  a	  end-­‐consumer	  in	  one	  day	                                                    On	  the	 ...
Fish	  pilot	  at	  Fonda.Si,	  Slovenia	    Traceability	  (Fish	  farm	  –	  Logis0c	  –	  Fish	  market)	  	    Autom...
Fish-­‐pilot:	  RFID	  system	  implementa%on	  F                                                                     FA  ...
Advantages	  for	  the	  end-­‐consumer	    I	  know...	      Where	  fish	  comes	  from	  (fish	  farm)	  	      Country...
Fish	  pilot	  –	  Temperatures	                                         Uncleaned	         Filleted	          Stored	  &	...
Traceability	  data	  
Food	  composi%on	  data	  provided	  by	  EuroFIR	                                              Energy
Outlook	     Sustainability	  plans	     System	  availability	  for	  Small	  and	  Medium	  enterprises	  	     Demon...
Acknowledgements	     RFID-­‐F2F	  project	  and	  partners	     Prof	  Mira	  Trebar,	  University	  of	  Ljubljana,	  ...
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RFID from Farm to Fork 14 September 2011 IFDC, Norwich

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RFID from Farm to Fork 14 September 2011 IFDC, Norwich

  1. 1. Strengthening  SME  compe00ve    advantage  through  RFID  implementa0on  
  2. 2. RFID  from  Farm  to  Fork  -­‐  Facts     Dura%on:  May  2010  to  April  2012     Funding:  EU  (FP7)  as  part  of  the  Compe00veness  and  Innova0on   Framework  Programme  (CIP)       Informa0on  Communica0on  Technologies  Policy  Support  Programme     (ICT-­‐PSP)     Purpose:  prac0cally  demonstrate  Automa%c  Iden%fica%on  and   Data  Capture  and  how  sensor  technologies  can  provide  a  Return  of   Investment  to  Small  and  Medium  Enterprises     12  pilots  demonstra0ng  full  food  traceability  from  the  producer  to   the  end-­‐consumer  
  3. 3. Pilots     Iden0fy  steps  in  the  supply  chain,  from  the  “farm”  (origin)  to  the   “fork”  (end-­‐consumer)     Iden0fy  the  processes  in  each  step     Determine  the  informa%on  flow     Iden0fy  the  gaps  and  inefficiencies     Suggest  correc%ve  ac%ons  where  beneficial     Main  advantages:       High  level  of  documenta%on     Accomplishment  with  quality  and  hygiene  standards     Availability  of  transparent  informa%on  for  end-­‐consumers  
  4. 4. From  the  sea  to  a  end-­‐consumer  in  one  day   On  the  plate  ready  to  eat  
  5. 5. Fish  pilot  at  Fonda.Si,  Slovenia    Traceability  (Fish  farm  –  Logis0c  –  Fish  market)      Automated  business  process  -­‐  RFID  system      Informa%on  available  to  customers    Fonda  fish  pilot  (website)   RFID label RFID tag
  6. 6. Fish-­‐pilot:  RFID  system  implementa%on  F FA OR RM K Customer/end-­‐consumer  
  7. 7. Advantages  for  the  end-­‐consumer   I  know...     Where  fish  comes  from  (fish  farm)       Country  of  origin  (Piran  bay,  Slovenia)     The  age  of  the  fish  (4  years)     It  is  fresh  –  catch  day  is  available     What  is  the  compositon      ...  
  8. 8. Fish  pilot  –  Temperatures   Uncleaned   Filleted   Stored  &  transported   Packing   Prepara0on   Transport   16   Temperature  ( (°C) 14   12   Temperature°C)   10   8   6   4   2   0   Time   Time
  9. 9. Traceability  data  
  10. 10. Food  composi%on  data  provided  by  EuroFIR   Energy
  11. 11. Outlook     Sustainability  plans     System  availability  for  Small  and  Medium  enterprises       Demonstrate  and  calculate  added-­‐value  based  on  the  pilots     Making  benefits  tangible  to  new  costumer  groups     Engage  with  stakeholders  and  learn  their  wants  and  needs     Increase  and  promote  link  to  food  composi%on  data  as   addi0onal  value  to  the  F2F  traceability  system  
  12. 12. Acknowledgements     RFID-­‐F2F  project  and  partners     Prof  Mira  Trebar,  University  of  Ljubljana,  Slovenia     Piero  Fillipin,  Innova0on  Centre,  University  of  Wolwerhampton,  UK     Marco  BaUstella,  Treviso  Tecnologia,  Italy     Ins0tute  of  Food  Research,  UK     TTZ  Bremerhaven,  Germany     FoodCon,  Belgium  

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