Fourth Edition
MBA(1ST
) Management Studies
Section C
International Business
Provided By : Mr.Md.Mahmudul Hasan
Fouji
Jaga...
CHAPTER 4
International Trade Theory
1st British African colony to win independence (1957).
Nkrumah (Osagyefo Kwame Nkrumah) espoused pan
African socialism.
Hi...
Kept lowering tariffs on manufactured goods.
Created incentives to export (trade).
Reduced quotas.
Reduced subsidies.
1950...
The Impact of Trade Policies
• Ghana
• 1970
– GNP/capita
• $250
• 1992
– GNP/per capita
• $450
– GNP Growth/year
• 1.5%
• ...
An Overview of Trade Theory
• Free Trade occurs when a government
does not attempt to influence, through
quotas or duties,...
An Overview of Trade Theory
• Free Trade occurs when a government does not attempt to influence,
through quotas or duties,...
An Overview of Trade Theory
• Free Trade occurs when a government does not attempt to
influence, through quotas or duties,...
An Overview of Trade Theory
• Free Trade occurs when a government does not attempt to influence,
through quotas or duties,...
Mercantilism: mid-16th century
• A nation’s wealth depends on accumulated
treasure
4-8
McGraw-Hill/Irwin © 2003 The McGraw...
Mercantilism: mid-16th century
• A nation’s wealth depends on accumulated
treasure
• Gold and silver are the currency
of t...
Mercantilism: mid-16th century
• A nation’s wealth depends on accumulated
treasure
• Gold and silver are the currency
of t...
Mercantilism: mid-16th century
• A nation’s wealth depends on accumulated
treasure
• Gold and silver are the currency
of t...
Mercantilism: mid-16th century
• A nation’s wealth depends on accumulated
treasure
• Gold and silver are the currency
of t...
Theory of Absolute Advantage
Adam Smith: Wealth of Nations (1776).
• Capability of one country to produce
more of a produc...
Theory of Absolute Advantage
Adam Smith: Wealth of Nations (1776).
• Capability of one country to produce
more of a produc...
Theory of Absolute Advantage
Adam Smith: Wealth of Nations (1776).
• Capability of one country to produce
more of a produc...
The Theory of Absolute
Advantage
Rice
Cocoa
Figure 4.1
G’
0 5 10 15 20
5101520
A
B
K
G
K’
The Theory of Absolute Advantage
and the Gains from Trade
Production and Consumption without Trade
S. Korea 2.5 10.0
Total...
Theory of Comparative Advantage
David Ricardo: Principles of Political Economy
(1817).
– Should trade even if country is m...
Theory of Comparative
Advantage
•Assume Ghana is more efficient in production of both cocoa and
rice.
Scenario 1:
•In Ghan...
The Theory of Comparative
Advantage
Figure 4.2
3.75 7.5
2.5
0 5 10 15 20
5101520
Cocoa
Rice
G
C
A
K
K’
B
G’
Theory of Comparative
Advantage
Scenario 2:
If both the countries use half of the resources to produce cocoa
and half of t...
The Theory of Comparative
Advantage (Specialization)
3.75 7.5
2.5
0 5 10 15 20
5101520
Cocoa
Rice
G
A(100 resources for ea...
Theory of Comparative
Advantage
Scenario 3: International Trade takes Place:
Cocoa to Rice Ratio in Ghana: 10: 7.5 or 4:3 ...
Theory of Comparative
Advantage
On the other hand,
Rice to cocoa Ratio in korea:5:2.5 or 1:0.5
Rice to cocoa Ratio in Ghan...
Comparative Advantage and the Gains from
Trade
S. Korea 40 20
S. Korea 2.5 5.0
S. Korea 0.0 10.0
S. Korea 4 6
Resources Re...
The Theory of Comparative
Advantage
Figure 4.2
3.75 7.5
2.5
0 5 10 15 20
5101520
Cocoa
Rice
G
C
A
K
K’
B
G’
The Basic Message of the Theory of
Comparative Advantage
•Potential world Production is higher
greater with unrestricted f...
Extensions of the Ricardian Model
• Immobile resources:
– Resources do not always move easily from one
economic activity t...
Ghana’s PPF under Diminishing
Returns
Cocoa
Rice
G’
G
0
Figure 4.3
The Influence of Free Trade on the
PPF
Figure 4.4
Cocoa
Rice
G’
PPF2
0
PPF1
Heckscher (1919)-Olin (1933)
Theory
• Labor is not the only Factor of
production. We need to account for
land, capital, an...
Heckscher (1919)-Olin (1933)
Theory
• Factor endowments: extent to which a
country is endowed with such
resources as land,...
Heckscher (1919)-Olin (1933)
Theory
• Export goods that intensively use factor
endowments which are locally
abundant.
4-20...
Heckscher (1919)-Olin (1933)
Theory
• Export goods that intensively use factor
endowments which are locally
abundant.
• Co...
Heckscher (1919)-Olin (1933)
Theory
• Patterns of trade are determined by
differences in factor endowments - not
productiv...
The Leontief (Wassily Leontief)
Paradox, 1953
• Disputes Heckscher-Olin in some
instances.
• Factor endowments can be impa...
The Leontief Paradox?
• No answer as yet
• Maybe because the US has advantages in
innovative technologies which are less
c...
Dilemma Between Ricardo and H-O
• H-O theoretically stronger but Ricardo more accurate
in predicting patterns of internati...
Product Life-Cycle Theory
(Raymond Vernon, 1966)
• Article in the Quarterly Journal of Economics.
• As products mature, bo...
The Product Life-Cycle Theory
production
consumption
Figure 4.5
Exports
160
140
120
100
80
60
40
20
0
United States
Other ...
The New Trade Theory
• Began to be recognized in the 1970s.
• Deals with the returns on specialization
where substantial e...
Application of the New Trade
Theory
• Typically, requires industries with high,
fixed costs.
• World demand will support f...
First-Mover Advantage
• Economies of scale may preclude new
entrants.
• Role of the government.
4-27
McGraw-Hill/Irwin © 2...
Porter’s Diamond
(Harvard Business School, 1990)
• The Competitive Advantage of Nations.
• Looked at 100 industries in 10 ...
Determinants of National
Competitive Advantage
• Factor endowments:nation’s position in factors
of production such as skil...
Determinants of National
Competitive Advantage
• Factor endowments:nation’s position in factors
of production such as skil...
Determinants of National
Competitive Advantage
• Factor endowments:nation’s position in factors
of production such as skil...
Determinants of National Competitive
Advantage
• Factor endowments:nation’s position in factors of
production such as skil...
Porter’s Diamond
Determinants of National Competitive
Advantage
Factor Endowments
Firm Strategy,
Structure and
Rivalry
Dem...
The Diamond
• Success occurs where these attributes
exist.
– More/greater the attribute, the higher chance
of success.
• T...
Determinants of
National Competitive Advantage
GovernmentGovernment
Company Strategy,
Structure,
and Rivalry
Demand
Condit...
Factor Endowments
• Taken from Heckscher-
Olin
• Basic factors:
– natural resources
– climate
– location
– demographics
• ...
Advanced Factor Endowments
• More likely to lead to competitive
advantage.
• Are the result of investment by
people, compa...
Relationship of Basic to
Advanced Factors
• Basic can provide an initial advantage.
• Must be supported by advanced factor...
Demand Conditions
• Demand creates the capabilities.
• Look for sophisticated and
demanding consumers.
– impacts quality a...
Related and Supporting
Industries
• Creates clusters of supporting industries that
are internationally competitive.
• Must...
Firm Strategy, Structure and
Rivalry
• Management ‘ideology’ can either help or
hurt you.
• Presence of domestic rivalry i...
Evaluating Porter’s Theory
• If Porter is right, we would expect his
model to predict the pattern of
international trade t...
Implications for Business
• Location implications:makes sense to disperse
production activities to countries where they
ca...
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Hill ch 004-03

  1. 1. Fourth Edition MBA(1ST ) Management Studies Section C International Business Provided By : Mr.Md.Mahmudul Hasan Fouji Jagannath University
  2. 2. CHAPTER 4 International Trade Theory
  3. 3. 1st British African colony to win independence (1957). Nkrumah (Osagyefo Kwame Nkrumah) espoused pan African socialism. High tariffs. Anti export (trade) policy.
  4. 4. Kept lowering tariffs on manufactured goods. Created incentives to export (trade). Reduced quotas. Reduced subsidies. 1950s: 77% of employment in agriculture. Now 20%. Manufacturing GNP went from 10% to over 30%.
  5. 5. The Impact of Trade Policies • Ghana • 1970 – GNP/capita • $250 • 1992 – GNP/per capita • $450 – GNP Growth/year • 1.5% • Shift from productive uses (cocoa) to unproductive uses • Korea • 1970 – GNP/per capita • $260 • 1992 – GNP/per capita • $6790 – GNP Growth/year • 9% • Shift from non-comparative advantage uses (agriculture) to productive uses (labor- intensive manufacturing). 4-6 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  6. 6. An Overview of Trade Theory • Free Trade occurs when a government does not attempt to influence, through quotas or duties, what its citizens can buy from another country or what they can produce and sell to another country. 4-7 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  7. 7. An Overview of Trade Theory • Free Trade occurs when a government does not attempt to influence, through quotas or duties, what its citizens can buy from another country or what they can produce and sell to another country. • The Benefits of Trade allow a country to specialize in the manufacture and export of products that can be produced most efficiently in that country. 4-7 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  8. 8. An Overview of Trade Theory • Free Trade occurs when a government does not attempt to influence, through quotas or duties, what its citizens can buy from another country or what they can produce and sell to another country. • The Benefits of Trade allow a country to specialize in the manufacture and export of products that can be produced most efficiently in that country. • The Pattern of International Trade displays patterns that are easy to understand (Saudi Arabia/oil or China/crawfish). Others are not so easy to understand (Japan and cars). 4-7 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  9. 9. An Overview of Trade Theory • Free Trade occurs when a government does not attempt to influence, through quotas or duties, what its citizens can buy from another country or what they can produce and sell to another country. • The Benefits of Trade allow a country to specialize in the manufacture and export of products that can be produced most efficiently in that country. • The Pattern of International Trade displays patterns that are easy to understand (Saudi Arabia/oil or China/crawfish). Others are not so easy to understand (Japan and cars). • The history of Trade Theory and Government Involvement presents a mixed case for the role of government in promoting exports and limiting imports. Later theories appear to make a case for limited involvement. 4-7 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  10. 10. Mercantilism: mid-16th century • A nation’s wealth depends on accumulated treasure 4-8 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  11. 11. Mercantilism: mid-16th century • A nation’s wealth depends on accumulated treasure • Gold and silver are the currency of trade. 4-8 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  12. 12. Mercantilism: mid-16th century • A nation’s wealth depends on accumulated treasure • Gold and silver are the currency of trade. • Theory says you should have a trade surplus. 4-8 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  13. 13. Mercantilism: mid-16th century • A nation’s wealth depends on accumulated treasure • Gold and silver are the currency of trade. • Theory says you should have a trade surplus. – Maximize exports through subsidies. – Minimize imports through tariffs and quotas. 4-8 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  14. 14. Mercantilism: mid-16th century • A nation’s wealth depends on accumulated treasure • Gold and silver are the currency of trade. • Theory says you should have a trade surplus. – Maximize exports through subsidies. – Minimize imports through tariffs and quotas. • Flaw: “zero-sum game”. 4-8 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  15. 15. Theory of Absolute Advantage Adam Smith: Wealth of Nations (1776). • Capability of one country to produce more of a product with the same amount of input than another country. 4-10 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  16. 16. Theory of Absolute Advantage Adam Smith: Wealth of Nations (1776). • Capability of one country to produce more of a product with the same amount of input than another country. • Produce only goods where you are most efficient, trade for those where you are not efficient. 4-10 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  17. 17. Theory of Absolute Advantage Adam Smith: Wealth of Nations (1776). • Capability of one country to produce more of a product with the same amount of input than another country. • Produce only goods where you are most efficient, trade for those where you are not efficient. • Assumes there is an absolute advantage balance among nations, e.g., 4-10 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  18. 18. The Theory of Absolute Advantage Rice Cocoa Figure 4.1 G’ 0 5 10 15 20 5101520 A B K G K’
  19. 19. The Theory of Absolute Advantage and the Gains from Trade Production and Consumption without Trade S. Korea 2.5 10.0 Total production 20 20 S. Korea 6.0 14.0 Resources Required to Produce 1 Ton of Cocoa and Rice Cocoa Rice Ghana 10 20 S. Korea 40 10 Ghana 10.0 5.0 Total production 12.5 15.0 Production with Specialization Ghana 20 0 S. Korea 0 20 Consumption after Ghana Trades 6T of Cocoa for 6TSouth Korean Rice Ghana 14.0 6.0 Increase in Consumption as a Result of Specialization and Trade Ghana 4.0 1.0 S. Korea 3.5 4.0 Table 4.1
  20. 20. Theory of Comparative Advantage David Ricardo: Principles of Political Economy (1817). – Should trade even if country is more efficient in the production than its trading partner. 4-13 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  21. 21. Theory of Comparative Advantage •Assume Ghana is more efficient in production of both cocoa and rice. Scenario 1: •In Ghana it takes 10 resources to produce 1 ton of cocoa and 13 1/3 resources to produce 1 ton of rice. •Thus with 200 resources Ghana can produce 20 tons (200/10)of cocoa and no rice. Or 15 tons of rice(200/13.33) and no cocoa or any combination of the two. •In South Korea it takes 40 resources to produce 1 ton of cocoa and 20 resources to produce 1 ton of rice. •Thus , with 200 resources Korea can produce 5(200/40) tons of cocoa and no rice or 10 tons of rice and no cocoa or any combination of the two on its PPF.
  22. 22. The Theory of Comparative Advantage Figure 4.2 3.75 7.5 2.5 0 5 10 15 20 5101520 Cocoa Rice G C A K K’ B G’
  23. 23. Theory of Comparative Advantage Scenario 2: If both the countries use half of the resources to produce cocoa and half of the resources to produce rice: •Thus with 100 resources for each of the products, Ghana can produce 10 tons (100/10)of cocoa and 7.5 tons(100/13.33) of rice. •In the same way with 100 resources Korea would produce 2.5 tons(100/40) of cocoa and 5 tons(100/20) of rice. •So without trade the total production would be 12.5(10+2.5) tons of cocoa and 12.5(7.5+5) tons of rice.
  24. 24. The Theory of Comparative Advantage (Specialization) 3.75 7.5 2.5 0 5 10 15 20 5101520 Cocoa Rice G A(100 resources for each (10 cocoa & 7.5 rice)) K K’ G’ A’ (100 resources for each, 2.5 cocoa and 5 rice)
  25. 25. Theory of Comparative Advantage Scenario 3: International Trade takes Place: Cocoa to Rice Ratio in Ghana: 10: 7.5 or 4:3 or 1: 0.75 Cocoa to Rice ratio in Korea: 2.5:5 or 1:2 Cocoa is cheaper in Ghana. So Ghana can sell 1 unit of cocoa to Korea and get 2 units of Rice whereas she can only get 0.75 units of rice in exchange of giving up 1 unit of cocoa production in her own country. So, Ghana would export cocoa and import rice.
  26. 26. Theory of Comparative Advantage On the other hand, Rice to cocoa Ratio in korea:5:2.5 or 1:0.5 Rice to cocoa Ratio in Ghana:7.5:10 or 1: 1.33 Rice is cheaper in Korea because Korea can sell 1 unit of Rice to Ghana and get 1.33 units of cocoa whereas she can only get 0.5 units of cocoa by sacrificing the same amount of rice in her own country. SO Comparative Advantage comes into effect
  27. 27. Comparative Advantage and the Gains from Trade S. Korea 40 20 S. Korea 2.5 5.0 S. Korea 0.0 10.0 S. Korea 4 6 Resources Required to Produce 1 Ton of Cocoa and Rice Ghana 10 13.33 Production and Consumption without Trade Ghana 10.0 7.5 Total production 12.5 12.5 Production with Specialization Ghana 15 3.75 Total production 15 13.75 Consumption after Ghana Trades 4T of Cocoa for 4TSouth Korean Rice Ghana 11 7.75 Increase in Consumption as a Result of Specialization and Trade Ghana 1.0 0.25 S. Korea 1.5 1.0 Cocoa Rice Table 4.2
  28. 28. The Theory of Comparative Advantage Figure 4.2 3.75 7.5 2.5 0 5 10 15 20 5101520 Cocoa Rice G C A K K’ B G’
  29. 29. The Basic Message of the Theory of Comparative Advantage •Potential world Production is higher greater with unrestricted free trade than it is with restricted trade. •Trade is a positive-sum game where all countries that participate realize economic gains.
  30. 30. Extensions of the Ricardian Model • Immobile resources: – Resources do not always move easily from one economic activity to another. • Diminishing returns: – More a country produces, at some point, will require more resources (diminishing returns to specialization). – Different goods use resources in different proportions. • However: – Free trade might increase a country’s stock of resources (as labor and capital arrives from abroad), and – Increase the efficiency of resource utilization. 4-16 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  31. 31. Ghana’s PPF under Diminishing Returns Cocoa Rice G’ G 0 Figure 4.3
  32. 32. The Influence of Free Trade on the PPF Figure 4.4 Cocoa Rice G’ PPF2 0 PPF1
  33. 33. Heckscher (1919)-Olin (1933) Theory • Labor is not the only Factor of production. We need to account for land, capital, and technology. • Ricardo Had highlighted Labor Productivity. Whichever country had more labor productivity in a particular good’s production would be able to export that good. 4-20 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  34. 34. Heckscher (1919)-Olin (1933) Theory • Factor endowments: extent to which a country is endowed with such resources as land, labor, and capital. • Comparative Advantage arises out of national factor endowments. USA exports agricultural products because it has huge arable land. China excels in exporting labor-intensive manufactured goods like textile and footwear due to its abundance of low-cost labor. 4-20 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  35. 35. Heckscher (1919)-Olin (1933) Theory • Export goods that intensively use factor endowments which are locally abundant. 4-20 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  36. 36. Heckscher (1919)-Olin (1933) Theory • Export goods that intensively use factor endowments which are locally abundant. • Corollary: import goods made from locally scarce factors. • So, the US exports agricultural products and imports textile goods. • Ivory cost exports Ivory, imports automobiles. 4-20 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  37. 37. Heckscher (1919)-Olin (1933) Theory • Patterns of trade are determined by differences in factor endowments - not productivity. • Remember, focus on relative advantage, not absolute advantage. e.g.Venezuela May have absolute advantage in oil but does not have a relative advantage over Saudi Arabia. 4-20 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  38. 38. The Leontief (Wassily Leontief) Paradox, 1953 • Disputes Heckscher-Olin in some instances. • Factor endowments can be impacted by government policy - minimum wage. • US tends to export labor-intensive products, but is regarded as a capital intensive country. 4-21 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  39. 39. The Leontief Paradox? • No answer as yet • Maybe because the US has advantages in innovative technologies which are less capital intensive but rather skill based (Computer Software)on the other hand she may import products that require heavy machinery and in turn large amounts of capital.
  40. 40. Dilemma Between Ricardo and H-O • H-O theoretically stronger but Ricardo more accurate in predicting patterns of international trade. • The US exports commercial aircraft and imports cars not because it lacks the necessary factor endowments for cars but because it is more efficient in producing aircrafts. Same true for Japan. • H-O assumes technology is same across countries. • So the solution to this dilemma maybe to resort to the Ricardian idea of productivity. Once technology is same then H-O comes into play.
  41. 41. Product Life-Cycle Theory (Raymond Vernon, 1966) • Article in the Quarterly Journal of Economics. • As products mature, both location of sales and optimal production changes. • Affects the direction and flow of imports and exports. • Globalization and integration of the economy makes this theory less valid. 4-23 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  42. 42. The Product Life-Cycle Theory production consumption Figure 4.5 Exports 160 140 120 100 80 60 40 20 0 United States Other Advanced Countries Developing Countries Stages of Production Development New Product Standardized ProductMaturing Product Imports Imports Exports Exports Imports 160 140 120 100 80 60 40 20 0 160 140 120 100 80 60 40 20 0 4-24 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  43. 43. The New Trade Theory • Began to be recognized in the 1970s. • Deals with the returns on specialization where substantial economies of scale are present. – Specialization increases output, ability to enhance economies of scale increase. • In addition to economies of scale, learning effects also exist. – Learning effects are cost savings that come from “learning by doing”. 4-25 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  44. 44. Application of the New Trade Theory • Typically, requires industries with high, fixed costs. • World demand will support few competitors. • Competitors may emerge because “they got there first”. • First-mover advantage. • Some argue that it generates government intervention and strategic trade policy. 4-26 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  45. 45. First-Mover Advantage • Economies of scale may preclude new entrants. • Role of the government. 4-27 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  46. 46. Porter’s Diamond (Harvard Business School, 1990) • The Competitive Advantage of Nations. • Looked at 100 industries in 10 nations. – Thought existing theories didn’t go far enough. • Question: “Why does a nation achieve international success in a particular industry?” 4-28 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  47. 47. Determinants of National Competitive Advantage • Factor endowments:nation’s position in factors of production such as skilled labor or infrastructure necessary to compete in a given industry. McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  48. 48. Determinants of National Competitive Advantage • Factor endowments:nation’s position in factors of production such as skilled labor or infrastructure necessary to compete in a given industry. • Demand conditions:the nature of home demand for the industry’s product or service. McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  49. 49. Determinants of National Competitive Advantage • Factor endowments:nation’s position in factors of production such as skilled labor or infrastructure necessary to compete in a given industry. • Demand conditions:the nature of home demand for the industry’s product or service. • Related and supporting industries:the presence or absence in a nation of supplier industries or related industries that are nationally competitive.McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  50. 50. Determinants of National Competitive Advantage • Factor endowments:nation’s position in factors of production such as skilled labor or infrastructure necessary to compete in a given industry. • Demand conditions:the nature of home demand for the industry’s product or service. • Related and supporting industries:the presence or absence in a nation of supplier industries or related industries that are nationally competitive. • Firm strategy, structure and rivalry:the conditions in the nation governing how companies are created, organized, and managed and the nature of domestic rivalry. McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  51. 51. Porter’s Diamond Determinants of National Competitive Advantage Factor Endowments Firm Strategy, Structure and Rivalry Demand Conditions Related and Supporting IndustriesFigure 4.6 4-30 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  52. 52. The Diamond • Success occurs where these attributes exist. – More/greater the attribute, the higher chance of success. • The diamond is mutually reinforcing. 4-31 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  53. 53. Determinants of National Competitive Advantage GovernmentGovernment Company Strategy, Structure, and Rivalry Demand Conditions Related and Supporting Industries Factor Conditions ChanceChance Two external factors that influence the four determinants. 4-32 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  54. 54. Factor Endowments • Taken from Heckscher- Olin • Basic factors: – natural resources – climate – location – demographics • Advanced factors: – communications – skilled labor – research – technology 4-33 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  55. 55. Advanced Factor Endowments • More likely to lead to competitive advantage. • Are the result of investment by people, companies, government. 4-34 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  56. 56. Relationship of Basic to Advanced Factors • Basic can provide an initial advantage. • Must be supported by advanced factors to maintain success. • No basics, then must invest in advanced factors. 4-35 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  57. 57. Demand Conditions • Demand creates the capabilities. • Look for sophisticated and demanding consumers. – impacts quality and innovation. 4-36 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  58. 58. Related and Supporting Industries • Creates clusters of supporting industries that are internationally competitive. • Must also meet requirements of other parts of the Diamond. 4-37 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  59. 59. Firm Strategy, Structure and Rivalry • Management ‘ideology’ can either help or hurt you. • Presence of domestic rivalry improves a company’s competitiveness. 4-38 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  60. 60. Evaluating Porter’s Theory • If Porter is right, we would expect his model to predict the pattern of international trade that we observe in the real world. Countries should be exporting products from those industries where all four components of the diamond are favorable, while importing in those areas where the components are not favorable. • Too soon to tell. 4-39 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
  61. 61. Implications for Business • Location implications:makes sense to disperse production activities to countries where they can be performed most efficiently. • First-mover implications:It pays to invest substantial financial resources in building a first-mover, or early-mover, advantage. • Policy implications:promoting free trade is generally in the best interests of the home- country, although not always in the best interests of the firm. Even though, many firms promote open markets.

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