Online payment (canbe a constraint for somecustomers)
Indirect Customer service (external to the company)</li></li></ul><li>VENTE-PRIVEE.COM: POTENTIAL RISKS<br /><ul><li>Customerscandecide to exclusively consume destocking (discounted)products. This way of consumptioncanbevery destructive for companiesbecausetheycanbeconstraint to sellproductsatlowpriceexclusively. Moreover, thispricingpoliticcangenerate revenue lossatmedium term.
Customerscandecide to not buy offline because of the good online offers
Internet security system canbepirated and the customers’ transactions canbefraudulentlyused. Because of thisinsecurity system, customerscandecide do not anymorebuy online products</li></li></ul><li>VENTE-PRIVEE.COM: GLOBAL BENEFITS<br />According to an interview realised in 2007 with Jacques-Antoine GRANJON, <br />the Vente-Privée.com’s owner, the main keys to success of the company are:<br />http://www.journaldunet.com/itws/it-granjon-lecteurs.shtml<br />Read the article:<br />
DOES THE PRIVATE SALES BUSINESS MODEL CAN BE APPLY TO THE TRAVEL INDUSTRY? <br />Travel Industry Main issue: Take advantage of the more profitable strategies to face the competitive market<br /><ul><li>Sincemanyyears, wecan note that the travelindustryneed to get and stay in control of revenues by using business modelsthatcanattract new customers all around the world.
So, in order to maximise profits, travelcompanies must to apply a powerfulpricing and revenue optimizationstrategy</li></ul>as well as they are building customerloyalty.<br /><ul><li>Becausetravelcompanies have to selltheir global stock, itis crucial for them to not loose money or sellat a loss.
For this main reason, the Private Sales’ business model isnowaday</li></ul>an excellent way for travelagencies to getrid of leftover stock <br />and generateadditional revenue.<br />
HOW WOULD THE ONLINE PRIVATE SALES BUSINESS MODEL CAN WORK FOR TRAVEL AGENCIES?<br />EXCLUSIVE HOTELS<br />TRAVEL AGENCIES ONLINE PRIVATE SALES<br />ONLINE CUTSOMERS<br /> OFFLINE TRAVEL AGENCIES<br />EXCLUSIVE TOUR OPERATORS<br />
HOW WOULD THE ONLINE PRIVATE SALES BUSINESS MODEL CAN WORK FOR TRAVEL AGENCIES?<br />OBJECTIVES <br /><ul><li>Getrid of leftover stock
Community network (Iphone, Facebook, Twitter…)</li></li></ul><li>EXEMPLE OF ONLINE PRIVATE SALES BUSINESS MODEL FOR TRAVEL AGENCY<br />
EXEMPLE OF ONLINE PRIVATE SALES BUSINESS MODEL FOR TRAVEL AGENCY<br />‘Voyage-Privée’ is a specializing website in private sales for holidays and luxury trips<br />Websitecreated: in 2006<br />Owner: Denis Philipon<br />2007 Revenue: 21 millions of Euro<br />Members: 2 millions<br />Pageviews per day: 26,919<br />http://www.voyage-prive.com/login<br />
ONLINE PRIVATE SALES BUSINESS MODEL: KEY TO SUCCESS<br />