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Application of Concepts of Management
HAVELL’S INDIA LIMITED
THE COMPANY DETAILS
Havell’s India Limited is a $1.3
Billion leading Fast Moving
Electrical Goods (FMEG) Company
with a st...
VISION
To be a globally recognized corporation that provides best electrical &
lighting solutions, delivered by best-in-cl...
2/21/2015SARADINDU MONDAL(CALCUTTA BUSINESS SCHOOL) 4
HAVELL’S INDIA LTD
BCG MATRIX FOR HAVELL’S INDIA LIMITED.
2/21/2015SARADINDU MONDAL(CALCUTTA BUSINESS SCHOOL) 5
PORTER’S FIVE FORCES(HAVELL’S INDIA LTD.)
Rivalry/Competition among existing Firms
MEDIUM-HIGH
(Bajaj , Orient electric, F...
Demand
Pulling
R&D
Integrated
customer
centric
strategies
Integrate
d retailer
driven
strategies
Deman
d
forecas
ting
Pro-...
THE BLUE OCEAN STRATEGY OF THE COMPANY
It has made the market highly irrelevant by introducing LED lamps to
substitute CFl...
IS IT BUILT TO LAST?
Plan for acquisitions of Chinese Firms.
Has opened a representative office at Shanghai to
capture the...
CORE COMPETENCE
Its core competence lies in Electrical
Engineering.
 100 % eco friendly lamps
 Lowest & Minimal energy u...
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BCG matrix,Activity mapping,Porter's Five forces,Blue Ocean strategy & core Competence of Havell’s india limited

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This presentation consists of the overall analysis of Havell's India Limited By considering these Fundamentals like BCG matrix,Strategic Activity mapping of its operations,Porter's five forces, Blue Ocean Strategy.

Published in: Marketing
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BCG matrix,Activity mapping,Porter's Five forces,Blue Ocean strategy & core Competence of Havell’s india limited

  1. 1. Application of Concepts of Management HAVELL’S INDIA LIMITED
  2. 2. THE COMPANY DETAILS Havell’s India Limited is a $1.3 Billion leading Fast Moving Electrical Goods (FMEG) Company with a strong global footprint. 2/21/2015SARADINDU MONDAL(CALCUTTA BUSINESS SCHOOL) 2
  3. 3. VISION To be a globally recognized corporation that provides best electrical & lighting solutions, delivered by best-in-class people. MISSION To achieve our vision through fairness, business ethics, global reach, technological expertise, building long term relationships with all our associates, customers, partners, and employees. 2/21/2015SARADINDU MONDAL(CALCUTTA BUSINESS SCHOOL) 3
  4. 4. 2/21/2015SARADINDU MONDAL(CALCUTTA BUSINESS SCHOOL) 4
  5. 5. HAVELL’S INDIA LTD BCG MATRIX FOR HAVELL’S INDIA LIMITED. 2/21/2015SARADINDU MONDAL(CALCUTTA BUSINESS SCHOOL) 5
  6. 6. PORTER’S FIVE FORCES(HAVELL’S INDIA LTD.) Rivalry/Competition among existing Firms MEDIUM-HIGH (Bajaj , Orient electric, Finolex, Legrand,Anchor- Roma,Phillips,Osram,KEI,Schneider,etc) 2/21/2015SARADINDU MONDAL(CALCUTTA BUSINESS SCHOOL) 6
  7. 7. Demand Pulling R&D Integrated customer centric strategies Integrate d retailer driven strategies Deman d forecas ting Pro- active sales force National marketi ng campaig ns Dedicat ed R&D LED Hub Has all internat ional cert. Direct replace ment Planned low margins custo miza tion One Stop Shop Reaching Target of 100 galax. Havells galaxies
  8. 8. THE BLUE OCEAN STRATEGY OF THE COMPANY It has made the market highly irrelevant by introducing LED lamps to substitute CFl lamps at the earliest with dedicated LED Setups. It’s Exclusive R&D hub comes out with factory ready switch gears which are highly in demand almost variant from its predecessor products. From the Quimat Rai times of the company it has a planned strategy to merge and aquire new entities so that it is able to supply according to the changing demands and a huge hub of various electrical goods 2/21/2015SARADINDU MONDAL(CALCUTTA BUSINESS SCHOOL) 8
  9. 9. IS IT BUILT TO LAST? Plan for acquisitions of Chinese Firms. Has opened a representative office at Shanghai to capture the fast growing Chinese market. Tremendous focus on Global market Low market share globally, thus miles to go. BUT the question is…………………………………. Is the mighty falling into an unfocussed business or sensibly venturing into unrelated diversification???? IF it is a planned diversification for global sustainance and strategic in nature then yes it is built to last in the future.
  10. 10. CORE COMPETENCE Its core competence lies in Electrical Engineering.  100 % eco friendly lamps  Lowest & Minimal energy usage(best in the industry standards).

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