This presentation consists of the overall analysis of Havell's India Limited By considering these Fundamentals like BCG matrix,Strategic Activity mapping of its operations,Porter's five forces, Blue Ocean Strategy.
BCG matrix,Activity mapping,Porter's Five forces,Blue Ocean strategy & core Competence of Havell’s india limited
Application of Concepts of Management
HAVELL’S INDIA LIMITED
THE COMPANY DETAILS
Havell’s India Limited is a $1.3
Billion leading Fast Moving
Electrical Goods (FMEG) Company
with a strong global footprint.
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To be a globally recognized corporation that provides best electrical &
lighting solutions, delivered by best-in-class people.
To achieve our vision through fairness, business ethics, global reach,
technological expertise, building long term relationships with all our
associates, customers, partners, and employees.
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HAVELL’S INDIA LTD
BCG MATRIX FOR HAVELL’S INDIA LIMITED.
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PORTER’S FIVE FORCES(HAVELL’S INDIA LTD.)
Rivalry/Competition among existing Firms
(Bajaj , Orient electric, Finolex,
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ed R&D LED Hub
THE BLUE OCEAN STRATEGY OF THE COMPANY
It has made the market highly irrelevant by introducing LED lamps to
substitute CFl lamps at the earliest with dedicated LED Setups.
It’s Exclusive R&D hub comes out with factory ready switch gears which are
highly in demand almost variant from its predecessor products.
From the Quimat Rai times of the company it has a planned strategy to merge
and aquire new entities so that it is able to supply according to the changing
demands and a huge hub of various electrical goods
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IS IT BUILT TO LAST?
Plan for acquisitions of Chinese Firms.
Has opened a representative office at Shanghai to
capture the fast growing Chinese market.
Tremendous focus on Global market
Low market share globally, thus miles to go.
BUT the question is………………………………….
Is the mighty falling into an unfocussed business or
sensibly venturing into unrelated diversification????
IF it is a planned diversification for global sustainance
and strategic in nature then yes it is built to last in the
Its core competence lies in Electrical
100 % eco friendly lamps
Lowest & Minimal energy usage(best in the