1.
Application of Concepts of Management
HAVELL’S INDIA LIMITED

2.
THE COMPANY DETAILS
Havell’s India Limited is a $1.3
Billion leading Fast Moving
Electrical Goods (FMEG) Company
with a strong global footprint.
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3.
VISION
To be a globally recognized corporation that provides best electrical &
lighting solutions, delivered by best-in-class people.
MISSION
To achieve our vision through fairness, business ethics, global reach,
technological expertise, building long term relationships with all our
associates, customers, partners, and employees.
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4.
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5.
HAVELL’S INDIA LTD
BCG MATRIX FOR HAVELL’S INDIA LIMITED.
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6.
PORTER’S FIVE FORCES(HAVELL’S INDIA LTD.)
Rivalry/Competition among existing Firms
MEDIUM-HIGH
(Bajaj , Orient electric, Finolex,
Legrand,Anchor-
Roma,Phillips,Osram,KEI,Schneider,etc)
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7.
Demand
Pulling
R&D
Integrated
customer
centric
strategies
Integrate
d retailer
driven
strategies
Deman
d
forecas
ting
Pro-
active
sales
force
National
marketi
ng
campaig
ns
Dedicat
ed R&D LED Hub
Has all
internat
ional
cert.
Direct
replace
ment Planned
low
margins
custo
miza
tion
One
Stop
Shop
Reaching
Target of
100
galax.
Havells
galaxies

8.
THE BLUE OCEAN STRATEGY OF THE COMPANY
It has made the market highly irrelevant by introducing LED lamps to
substitute CFl lamps at the earliest with dedicated LED Setups.
It’s Exclusive R&D hub comes out with factory ready switch gears which are
highly in demand almost variant from its predecessor products.
From the Quimat Rai times of the company it has a planned strategy to merge
and aquire new entities so that it is able to supply according to the changing
demands and a huge hub of various electrical goods
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9.
IS IT BUILT TO LAST?
Plan for acquisitions of Chinese Firms.
Has opened a representative office at Shanghai to
capture the fast growing Chinese market.
Tremendous focus on Global market
Low market share globally, thus miles to go.
BUT the question is………………………………….
Is the mighty falling into an unfocussed business or
sensibly venturing into unrelated diversification????
IF it is a planned diversification for global sustainance
and strategic in nature then yes it is built to last in the
future.

10.
CORE COMPETENCE
Its core competence lies in Electrical
Engineering.
 100 % eco friendly lamps
 Lowest & Minimal energy usage(best in the
industry standards).