this is the presentation given into KESW2017 conference for the paper: Mazzola L., Kapahnke P., Klusch M. (2017) ODERU: Optimisation of Semantic Service-Based Processes in Manufacturing. In: Różewski P., Lange C. (eds) Knowledge Engineering and Semantic Web. KESW 2017. Communications in Computer and Information Science, vol 786. Springer, Cham