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Research and Commercialisation Challenges


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This is my second talk at FKEE, UTHM during my Adjunct Prof. visit on Aug. 29, 2013

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Research and Commercialisation Challenges

  1. 1. + Research & Commercialization Challenges Dr. Mazlan Abbas
  2. 2. Research Challenges
  3. 3. + Research “Misunderstanding” !  How Long Does It Take? !  What’s the Difference Between Masters and PhD? !  Why Problem Definition Takes A Long Time? !  How Do We Manage Researchers? !  Why “Research” Approach is Different From “Development”? !  What are the characteristics of a Good Researcher?
  4. 4. + Scientific Definition of “Research” !  The strict definition of scientific research is performing a methodical study in order to prove a hypothesis or answer a specific question. !  Finding a definitive answer is the central goal of any experimental process. !  Research must be systematic and follow a series of steps and a rigid standard protocol.These rules are broadly similar but may vary slightly between the different fields of science. !  Scientific research must be organized and undergo planning, including performing literature reviews of past research and evaluating what questions need to be answered. !  Any type of ‘real’ research, whether scientific, economic or historical, requires some kind of interpretation and an opinion from the researcher. This opinion is the underlying principle, or question, that establishes the nature and type of experiment.
  5. 5. + Basic research also known as fundamental or pure research is driven by a scientist’s curiosity or interest in a question. The main motivation of this type of research is:- •  To expand man’s knowledge of the world and not to invent or create something new. •  There is no obvious commercial value in research of this type. Basic science research includes answers to such questions as: •  How did the universe begin? •  How has man evolved over time? •  How does genetic code determine who we are? •  What is the specific genetic code of an earth worm? •  What are protons, neutrons and electrons made of? What is BASIC Research?
  6. 6. + Applied research is designed to the practical problems that exist in the modern world, rather than to just acquire knowledge for knowledge’s sake. One main goal of applied science is to improve human conditions and make the world a better place. Applied science may investigate ways to: •  improve agricultural crop production •  get better network throughput •  find alternative routing solutions •  treat or cure a specific disease •  improve the energy efficiency of homes What is APPLIED Research?
  7. 7. Activity Detail Tasks Timeframe Establish Context Literature Review Problem Definition Scope of Research 3-6 months (MSc-PhD) Select & Design Methods Mathematical Modeling Simulation Experimental 3-6 months Undertake Research New mathematical theory New programming language New simulation tool Acquisition and trials test-bed 3-6 months Analysis & Validation Testing of Model 6-12 months Create Output IP Thesis Technical report 3-6 months Review & Evaluate Publication Conference VIVA < 3 months Note: On average = Masters (2 years to complete) and PhD (3-6 years to complete)
  8. 8. How To Choose a Good Scientific Problem? [Excerpts from the Article “How To Choose a Good Scientific Problem” by Uri Alon]
  9. 9. Choosing good problems is essential for being a good researcher. But what is a good problem, and how do you choose one?
  10. 10. + The Feasibility-Interest Diagram for Choosing a Project
  11. 11. + The Feasibility-Interest Diagram for Choosing a Project
  12. 12. + •  A common mistake made in choosing problems is taking the first problem that comes to mind. •  Since a typical project takes years even it if seems doable in months, rapid choice leads to much frustration and bitterness in our profession. •  It takes time to find a good problem, and every week spent in choosing one can save months or years later on. In my lab,we have a rule for new students and postdocs: Do not commit to a problem before 3 months have elapsed.In these 3 months the new student or postdoc reads,discusses,and plans. The state of mind is focused on being rather than doing.The temptation to start working arises,but a rule is a rule.After 3 months (or more),a celebration marks the beginning of the research phase— with a well-planned project. Taking time is not always easy.One must be supported to resist the urge:‘‘Oh,we must produce—let’s not waste time,and start working.’’ TakeYour Time
  13. 13. + •  Who decides how to rank the interest of problems? One of the fundamental aspects of science is that the interest of a problem is subjective and personal. •  The inner voice can be strengthened and guided if one is lucky enough to have caring mentors. •  A scientist often needs a supportive environment to begin to listen to this voice. The Subjectivity of the Interest Axis
  14. 14. + Good test: One way to help listening to the inner voice is to ask:‘‘If I was the only person on earth,which of these problems would I work on?’’ An honest answer can help minimize compromises. Another good sign of the inner voice are ideas and questions that come back again and again to your mind for months or years. Another good test: When asked to describe our research to an acquaintance, how does it feel to describe each project? In science, the more you interest yourself, the larger the probability that you will interest your audience. The Subjectivity of the Interest Axis
  15. 15. + The mentors’ task is to support students through the cloud that seems to guard the entry into the unknown. And, with this schema, we have more space to see that problem C exists and may be more worthwhile than continuing to plod toward B. “Sailing into the unknown again and again takes courage” The Objective and Nurturing Schemas of Research
  16. 16. + IP Landscape Using Thomson Innovation Tool
  17. 17. Research Approaches (1) Mathematical Modeling (2) Simulation (3) Experimental
  18. 18. Mathematical Modeling Fast, easily define upper and lower bound Complex mathematics, need programming
  19. 19. Network Model Traffic Model Packet Scheduling ModelAlgorithmPerformance Results Simulation Scalable, Flexible Assumptions must be accurate Time consuming Either self-programming or using simulation tool Expensive (?)
  20. 20. Experimental Accurate, real results Time consuming, expensive, not scalable
  21. 21. Architecture / Systems / Methods Intellectual Properties (IPs) Masters or PhD Is it Worth A
  22. 22. + Degree Masters PhD Support testbed setup Simple experiment and Data Collection Some simple application programming Support experimental work (advanced) Simulation to proof the concept/ideas Mathematical modeling Develop Simulation model Co-generate and test new ideas Why Do We Need Degree, Masters and PhD Interns?
  23. 23. How Do We Manage Researchers?
  24. 24. + Researchers Expectations •  Breathing space •  Need time to think to be creative. •  Always “Fresh” in new research area •  Knowledge always starts anew in every project. •  Killing Knowledge •  We can kill a Product or Project but be careful in killing a “Research” since it will “wipe out” knowledge. •  Quest for Knowledge •  Never ending journey to the Frontiers of Knowledge •  Finding new challenges •  Recognition in their area of expertise
  25. 25. Light At the End of The Tunnel “Research”Working with the “Unknown” “Development”Working with “Known” PhD is not all about the novelty achieved but it’s the Systematic Process of Doing Research that’s the utmost important.
  26. 26. Researchers’ Challenges (But who appreciates people working with the Unknown?)
  27. 27. + Viewing Angle Application Layer Physical Layer Data Link Layer Presentation Layer Network Layer Transport Layer Session Layer Valley of Appreciation
  28. 28. How Deep to Explore? “Breadth” or “Depth” of Research
  29. 29. To Go Deeper …You Need a Platform
  30. 30. Explorer’s Risk Cave Explorer
  31. 31. Do We Reward the “Cave Explorer”? Unstoppable Effort Taking High Risks Venture in to Unknown
  32. 32. Commercialization Challenges
  33. 33. + What is Innovation? Unlike invention, which usually requires a flash of inspiration, innovation is a process of coordinated activities that, when linked with identified opportunities, generates new value for the organization and the customer.
  34. 34. + Global Innovation Index - Ranking Country 2008-2009 Rank USA 5.28 1 Germany 4.99 2 UK 4.84 3 Sweden 4.82 4 Singapore 4.81 5 South Korea 4.73 6 Switzerland 4.73 7 Denmark 4.69 8 Japan 4.65 9 Netherlands 4.64 10 Canada 4.63 11 Hong Kong 4.59 12 Finland 4.57 13 … … … Malaysia 4.06 25 Country 2009-2010 Rank Iceland 4.86 1 Sweden 4.85 2 Hong Kong 4.83 3 Switzerland 4.82 4 Denmark 4.72 5 Finland 4.66 6 Singapore 4.65 7 Netherlands 4.62 8 New Zealand 4.60 9 Norway 4.59 10 USA 4.57 11 Canada 4.55 12 Japan 4.50 13 … … … Malaysia 3.77 28
  35. 35. + Human Capacity - Researchers
  36. 36. + Importance of ICT Communications -> Information -> Knowledge -> Power
  38. 38. + Sustaining the Innovation
  39. 39. + 0 5 10 15 20 25 30 35 40 2008 2009 2010 PCT/WIPO Ranking MIMOS Other Malaysian Applicants 51% 41% 59% 91% 3,254th( 33rd( 38th( 218( Patents( 205( Patents( 30th( WIPO-World Intellectual Property Organisation PCT - Patent Cooperation Treaty 302( Patents( (186th(! 28th(49% Helping to Position Malaysia Patent Ranking at the Global Level
  40. 40. + Driving National Priorities •  Economic Growth •  Competitiveness •  Productivity •  High-income Jobs •  Better Quality-of-Life Creating the Global Malaysia Incorporated
  41. 41. Innova&on'Driven'Economy'' To(Support(The(New(Economic(Model(
  42. 42. + Time Revenue growth Lead Users, Innovators Early Adopters, Visionaires Early Majority, Pragmatists Late Majority, Conservatives Laggards, Sceptics LU EA EM LM La Crack 1 The Chasm Crack 2 Crack 3 Participants in the Technology Adoption Life Cycle Communications Breakdown
  43. 43. + Broadband Eco-System R&D Product House Manufacturer Telco Content Provider Content Aggregator System Integrator Reseller & Distributor Applications Developer Users App Stores Regulator
  44. 44. Innovation “Think Different” iPod iPhone iPad Macbook Air Apple TV iTunes Loyalty Mobile Internet Closing The Gap Mobile Computing Entertainment The “Cloud”
  45. 45. + Past Achievements - WiWi Gen 1.5 Launched August 2009 1st Hybrid WiFi/WiMAX at 2.3 GHz Indoor Model Supports 802.11 b/g WiMAX 802.16e IPv6 and Multicast support Plug-and-Play
  46. 46. +IPv6-enabled Devices (MIMOS Products) MIMOSWiWI Gen 1.5 MIMOSWiWI Gen 1.8a MIMOSWiWI Gen 1.8b Jen-ii iDOLA
  47. 47. Past Achievements Achievements 2006 2007 2008 2009 2010 WiWi Indoor CPE Q1 10 -WiWi Outdoor CPE Q3 10 -WiWi Enterprise CPE Q4 10 -WiMAX Pico Base Station •  WiWi Indoor CPE (Gen 1.5) • WiMAX Wave 2 Digital Signal Processing (DSP) platform • WiMAX Direct Mobile Operation (DMO) • 802.16j WiMAX Mesh Network Algorithm completed • WiMAX Wave 1 • WiMAX Wave 1(DSP Board) Technology Recipients: • CEEDTec • PERNEC Integrated Network Systems
  48. 48. + 2012 MIMOS Berhad. All Rights Reserved. LED
  49. 49. + Bridging the Digital Divide 2012 MIMOS Berhad. All Rights Reserved. Users Access Point Relay HOT SPOT (50-200m) HOT ZONE (500m-1km) Relay Hot Spot DR-Mesh METRO NET (5-10km) Mesh Mesh Mesh Mesh Mesh Mesh PAN Gateway (0-50m) HOT ZONE 49
  50. 50. + Municipal WiFi@Melaka MCMC Kampung WiFi@ N. Sembilan Wifi@GloriaJean’s Coffee River Thames Pekan Kota Teriang Kampung Puom Kampung Kerangai MIMOS Wireless Deployments 2012 MIMOS Berhad. All Rights Reserved.
  51. 51. DEVELOPMENT COMMERCIALISATIONTECHNOLOGY CREATION RESEARCH MARKET MIMOS Research & Development and Technology Transfer Universities Research Institute Technoprenuers K-Industries Partners Venture Capital Business Matching Market Research Market Research Taking the Industry Global
  52. 52. +MIMOS’ Role in Industry & Market Creation 52 Basic Research Applied Research Product Company System Integrator Service Provider Market Creation Commercial Risk Technology risk Riskmagnitude Critical Competency lacking MIMOS’ Charter: •  IP Creation •  Prototype Development •  Technology Transfer Commercialization Path: •  Productisation •  Business Planning •  Product Lifecycle •  Manufacturing •  Regulatory Approval •  Branding & Distribution Channel Inflection Point for Commercialization Industry Gap
  53. 53. + Product Company Reseller/ Service Provider Global/Export Revenue Domestic Revenue System Integrator A(Minimal(revenue;(minimal( impact(on(economic(needle( A (Require(substanGal( handholding( A (No(financial(stamina(to(go( global( ! Issue #1: Local Product Companies Are Small
  54. 54. + Basic Research Applied Research Design & Product Company System Integrator Service Provider Market Business'' Competency' Technology'' Competency' Competency/(Skill( © 2010 MIMOS Berhad. All Rights Reserved.! CriGcal( Competency(Box( Small Companies Competency
  55. 55. +Issue #2: Large Domestic Companies Are Not Product Companies Domestic Revenue Product Company Reseller/ Service Provider Global/Export Revenue System Integrator - Not keen to invest in R&D - Risk averse in new technology - Difficulty in justifying new venture to the Board Missing
  56. 56. + Large(Companies(Competencies( Business Competency Technology Competency Competency Critical Competency Box Basic Research Applied Research Design & Product Company System Integrator Service Provider Market
  57. 57. +Issue #3: Difficult for Small Local Product Companies to Engage MNCs •  MNC reluctant to work with non reputable local product companies •  Sustainability •  Capability •  Branding •  Local product companies has problem to meet the stringent requirement of MNC •  CMMI •  ISO •  IP protection
  58. 58. + Moving Forward - Do Different Basic Research (Universities) Applied Research Product Company (Industry) System Integrator (Industry) Service Provider (Industry) Market DEVELOP •  Center of Excellence •  Global IP Protection •  Technology Transfer NURTURE WORLD CLASS PRODUCT •  Product development •  Product Lifecycle Mgt •  Manufacturing/Production Strategies •  Regulatory Approval TECHVENTURE & INCUBATION TECH TRANSFER •  Domain expertise training GO-TO-MARKET •  Market Proof of Concept/Pilot •  Leverage Government/GLC procurement process/projects DRIVE SUPPLY DRIVE DEMAND GO GLOBAL •  Channel development •  Business Matching with MNC and market
  59. 59. One More Thing
  60. 60. + Development (D) Stage Activities ~ % S E R 100 0 AR 80 20 AT 50 50 PD 10 90 M 0 100 Riskincreases R – Research AR – Applied Research AT – Advanced Technology PD - Product Development M - Maintenance Research to Development Value Chain