1. PROFILING THE
CITY WITH IOT
Dr. Mazlan Abbas
CEO - REDtone IOT Sdn Bhd
(Adjunct Prof. UTHM)
Email: mazlan.abbas@redtone.com
March 21, 2016

3. HOW BIG IS THE IOT MARKET?
By 2016 Gartner predicts 6.4 billion devices will be connected to the internet -- and 5.5 million
new 'things' will join them each day.
63 devices connected every second

4. SIZING THE MARKET – YEAR 2020
34
BILLION
There will be 24 Billion IoT
devices and 10 Billion
traditional computing
devices

5. IOT ECOSYSTEM
Command / RFI
Analysis
Remote
Analytics / Data Storage IoT Devices
Internet Gateway

6. MARKET OPPORTUNITY
Application
Development
System Integration
Data Storage
Connectivity
Device Hardware
Security
$0 $1 $2 $3
USD (Trillions)
Amount
Spent
2015-2020

7. 3 MARKET ENTITIES
• 5B Devices Installed By 2020
• $900M Spent (2015-2020)
• $400 ROI (2015-2025)
• 7.7B Devices Installed By
2020
• $2.1B Spent (2015-2020)
• $4.7B ROI (2015-2025)
• 11.2B Devices Installed By
2020
• $3B Spent (2015-2020)
• $7.6B ROI (2015-2025)
Consumers Government Businesses

8. ENVIRONMENTS
Manufacturing
35% of manufacturers already use
smart sensors. 10% plan to
implement them within a year,
and 8% plan to implement them
within 3 years, according to PwC
Transportation
Connected cars are a top IoT
device. We estimate there will be
over 220M connected cars on the
road by 2020.
Oil, gas, and mining
35% of manufacturers already use
smart sensors. 10% plan to
implement hem within a year, and
8% plan to implement them within
3 years, according to PwC
Insurance
35% of manufacturers already use
smart sensors. 10% plan to
implement hem within a year, and
8% plan to implement them within
3 years, according to PwC

9. ENVIRONMENTS
Defense
We estimate spending on drones
will reach $8.7B in 2020. In
addition, 126K military robots will
be shipped in 2020, according to
Frost & Sullivan.
Agriculture
We estimate 75M IoT devices will
be shipped for agricultural uses in
2020, at a 20% CAGR. These
devices are primary sensors
placed in soil to track acidity
levels, temperature, and variables
that help farmers increase crop
yields.
Connected Home
35% of manufacturers already use
smart sensors. 10% plan to
implement hem within a year, and
8% plan to implement them within
3 years, according to PwC
Food Services
35% of manufacturers already use
smart sensors. 10% plan to
implement hem within a year, and
8% plan to implement them within
3 years, according to PwC

10. ENVIRONMENTS
Infrastructure
We estimate municipalities
worldwide will increase their
spending on IoT systems at a 30%
CAGR, from $36B in 2014 to $133B
in 2019. This investment will
generate $421B in economic value
for cities worldwide in 2019.
Retail
Beacons, paired with mobile apps,
are being used in stores to monitor
customer behavior and push
advertisements to customers. In the
US, we estimate $44.4B will be
generated from beacon triggered
messages.
Utilities
Energy companies throughout the
world are trying to meet the rising
demand in energy. To do this, they
will be installing nearly 1 B smart
meters by 2020.
Hospitality
31% of hotels use next-generation
door locks, 33% have room control
devices, 16% have connected TVs,
and 15% use beacons throughout
the hotel, according to Hospitality
Technology’s 2015 Lodging
Technology survey.

11. ENVIRONMENTS
Logistics
Tracking sensors placed on parcels
and shipping containers will help
reduce costs associated to lost or
damaged goods. In addition,
robots such as Amazon Kiva robot,
help reduce labor costs in
warehouses.
Banks
There are nearly 3M ATMs installed
globally in 2015, according the
World Bank. Some teller-assist ATMs
provide live-stream video of a teller
for added customer support.
Healthcare
We estimate 646M IoT devices will
be used for healthcare by 2020.
Connected healthcare devices
can collect data, automate
processes, and more. But these
devices can also be hacked,
thereby posing a threat to the
patients who rely on them.
Smart Buildings
43% of building managers in the US
believe the IoT will affect how they
run their building within the next 2
to 3 years, according to a survey
from Daintree Networks.

12. THE 4 STAGES OF IOT MATURITY
Monitor Autonomous
OptimizeControl

13. IOT BENEFITS
Improve
Efficiency
Reduce
Costs
Create
Innovative
Products
New
Revenue
Streams

14. Security and
Privacy of data
Managing vast
amounts of data
Fragmented
industry
Finding the right
business model
WHAT ARE THE BUSINESS CHALLENGES

15. FIVE BIG REASONS WE FOCUS ON CITIES
1. More than half the world lives in cities.
2. By 2050, 70% of the world’s population will live in cities.
3. More than 60% of cities have yet to be built.
4. Cities have been the center of civilization, life, and knowledge for
centuries.
5. Cities are at the forefront of global innovation.

16. Quality of
Life
Better usage of
public resources
Reduce
operational costs
CITIES WILL BE THE ENGINE OF OUR ECONOMY

17. “WHAT IS OUR CITY’S HEALTH INDEX?”
HOW DO WE MEASURE OUR CITY?

18. What is Your Pulse Rate?
WHAT-IF YOU CAN
CAPTURE MORE
THAN YOUR

19. The 150 Days
of My Life

24. MAKING SENSE OF DATA … BUT
WHAT CITY DATA?
THE GOLD RUSH

25. Wisdom
Knowledge
Information
Data
More
Important
Less
Important
Evaluated understanding
Appreciation of
Answers to questions.
Symbols
Understanding
Answers to
questions
WHO
WHY
HOW
WHAT
WHERE WHEN
VALUE IS CREATED BY MAKING SENSE OF DATA

26. More
Important
Less
Important
N/A
12-inch, 8mm etc
EXAMPLE – FLOOD MONITORING
What is the water level in the river?
When does the river swell up?
Where is the location of water rise?
Who controls the water dam?
How to control the water level?
How fast is the water rising?
Why is the water rising?
Wisdom
Knowledge
Information
Data
Understanding

27. HOW-TO PROVIDE A SMART
CITY SOLUTIONS?
HOW-TO

28. BUILDING 3 TYPES OF CITIES
ROI-driven
Carbon-driven
Vanity-driven

29. DATA OWNERSHIPS
Personal /
Household
Private
Public Commercial Sensor
Data Provider

30. Home Health Transport OfficeWaste
WHAT-IF – WE CAN DO DATA BLENDING
Creating New Compound Applications

31. Smart City Agenda
For city leaders wanting to pursue a smart city agenda, citizen
inclusion is critical

32. BUILDING TRUST
Citizens encounter good customer service across government
channels
We are very
Citizen-Focused
Housing
Authority

33. VISION OF THE CITY OF THE FUTURE
Open source and
open data
Make
visible the
invisible
Sensing the city Provide tools for
the citizens to
interpret and
change the
workings of the
city
Technology may help mitigate the “black hole” problem.

34. Single Infrastructure • Multiple Usage
BENEFITS OF SENSING-AS-A-SERVICE
Harnessing
the Creativity
Rapid Deployment
Sustainable
Business Model
Assisting Scientific
Community
IOT
Cloud

35. CROWDSENSING
GETTING INSIGHTS FROM
CITIZENS AS THE “SENSORS”

36. SMARTPHONE AS “SENSING ASSISTANT”
Sensors:
① Camera – “Eyes”
② Audio – “Ears”
③ Accelerometer –
“Speed”
④ GPS – “Location”
⑤ Gyroscope –
“Movement”
⑥ Compass – “Direction”
⑦ Proximity – “Closeness”
⑧ Ambient light – “Eyes”
⑨ Others…

37. USING SMARTPHONES. WHAT MOTIVATES?
• Citizens and Communities concerned with noise
• Measure your daily sound exposure in dB(A) with
your mobile phone
• Tag noisy sources to inform the community about
them
• Visualize and contribute your measurements on a
• Compare your experience
• Local governments / city planners
• Improve decision-making by understanding local
and global noise pollution in your city using maps
and statistics
• Get immediate feedback and opinions to and
from citizens
• Researchers
• Get access to and analyze (anonymized)
collective noise data
• Find out what is important in soundscape
perception
• Developers
• Use the environmental sensor web API to do your
own web mash-ups

38. 1. Combining it with magnetic data from other sources, we hope to create near-real-time models of
Earth's time changing magnetic field to aid navigation.
2. Mapping static magnetic noise sources (for e.g. power transformer and iron pipes) could potentially
improve accuracy of the magnetic navigation systems.
CrowdMag

39. SMARTCITIZEN.ME

40. DATA CANVAS

41. CITIZEN
ENGAGEMENT
BUILDING SMART CITIES VIA

42. LET ALL CITIZENS BE THE CITY’S “EYES”

43. Ad Hoc
Chaotic
Unmanaged
SMS
Whatsapp
Facebook
Twitter
Radio
TV

44. BE THE EYES OF THE CITY
REPORT TO THE CITY COUNCILS

45. LET ALL CITIZENS BE THE CITY’S “EYES”

46. SAVES TIME TO REPORT
A PICTURE IS WORTH A 1000 WORDS

47. CRIME AREAS FLASH FLOODS
NOISE LEVEL ROAD QUALITY
PROFILING OUR CITIES
GAINING INSIGHTS • OPTIMISING RESOURCES

48. REPORT AN ISSUE
BUT NOT FEEL LIKE A COMPLAINT

49. CITIACT
APP FOR ACTION, NOT
TALKING

50. SENSE YOUR ROADS

51. BETTER RESOURCE PLANNING

52. CAUSE OF FLASH FLOODS?

53. Examples
• Relationship between Dengue Cases with drainage issues, mosquito larvae, weather
• Relationship between Leptospirosis (Penyakit Kencing Tikus) with unattended garbage, weather,
etc
CORRELATE DATA SETS

54. MOBILE
APPLICATION
Open Data
Smartphone Users
Social Media
Users
PORTAL
CITISENSE.COM
CASE
MANAGEMENT
SYSTEM
DASHBOARD
CITISENSE.COM – YOUR SMART CITY HUB

55. Smart Parking Smart Waste
Management
Smart Street Light Smart
Transportation
Open Data Parking Garbage
Collection Lighting
Public
Transport Smartphone
Users
Smart City
Hub
Social Media
IOT
Applications
Sensor
Data
Users
CitiAct

56. IoT in
Smart City
Environmental
Monitoring
Multiple Sensors Outdoor Parking
Management
Parking sensors
River Monitoring
Water Quality and
Flood Warning
Traffic Intensity
Monitoring
Devices located at main
entrance of city
Guidance to free parking
lots
Panels located at
intersections
Smart Citizen
Crowdsensing
Smart Waste Management
Sensors in waste bins and
garbage trucks • Temperature
• CO
• Noise
• Car Presence • Ferromagnetic
sensors
• Water level
• Weather
• Flow sensor
• pH sensor
• Measure main traffic parameters
• Traffic volumes
• Road occupancy
• Vehicle speed
• Queue Length
• Taking information retrieved by the deployed
parking sensors in order to guide drivers
towards the available free parking lots
• GPS
• Infra-red sensors
• User generated feedback
with smartphones that help
to make cities better

57. THE GROWTH IN SMART CITIZENS

58. SMART BENCHES IN LONDON
Air Quality
Sensors
Noise
Sensors
USB Ports
Wireless
Chargers
[Source: http://cities-today.com/smart-benches-launched-in-london/ }

59. CHANGES IN THE LAW DO NOT ADAPT AS QUICKLY
AS TECHNOLOGY CHANGES BEHAVIOR
The law says, once a pothole is reported, the city is responsiblefor any
damage a car experiences — once it’s officially reported.

60. “It's fine to have SOCIAL MEDIA that
connects us with old friends, but we
need tools that help us discover new
people and new ways to make life
better as well”

61. THANK YOU
@REDtoneIOTREDtoneIOT
• EMAIL: mazlan.abbas@redtone.com
• TWITTER: @mazlan_abbas
• FACEBOOK: www.facebook.com/drmazlanabbas
• LINKEDIN: my.linkedin.com/in/mazlan/
• SLIDESHARE: www.slideshare.net/mazlan1
• ABOUT ME: about.me/mazlan.abbas