Making Your Case for Impact: The Story and the Algorithm

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Presentation by Mayur Patel, Knight Foundation, at Catalyst Miami workshop, July 2012.

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Making Your Case for Impact: The Story and the Algorithm

  1. 1. MAKING YOUR CASE FOR IMPACT July 30, 2012 Twitter: @mayurhpatel
  2. 2. THE STORY & THE ALGORITHMto Credit: Flickr user Koen Vereeken
  3. 3. (A) Data as the new Element
  4. 4. YOUR (and your organization’s) “INSIGHT IQ”Source: Corporate Executive Board Company (CEB)
  5. 5. Unquestioning EmpiricistsVisceral Decision makers Informed Skeptics
  6. 6. Photo Credit: Flickr user Patrick Hoesly (B) DESIGN MATTERS
  7. 7. MAKERS OF MEANINGPhoto Credit: Flickr user Johnmuk
  8. 8. CollectionAnalysisInterpretationCommunicationAction
  9. 9. WHYMEASURE?
  10. 10. What’s wrong with this picture? /Source: flickr.com/photos/zoetnet/5824921697/
  11. 11. No FeedbackSource: flickr.com/photos/zoetnet/5824921697/
  12. 12. “Would you drive a car whose speedometer wasbolted on after the fact? On the outside of the car?With the only measurement being the average speedsince your last stop? Based on an end-of-trip poll ofthe passengers in the car as to how fast the trip felt?Oh, and finally, the results of which required anexpert to read and interpret?Right. I didnt think so.”Michael Gilbert, The Gilbert Center
  13. 13. FOUR LessonsONE ExerciseTHREE Trends
  14. 14. 4 LESSONS
  15. 15. 1. Only Collect What you will Act On
  16. 16. Source: http://www.infocaptor.com/
  17. 17. Source: flickr.com/photos/austinevan/1225274637/
  18. 18. “Data isn’t like your kids,you don’t have topretend to love themequally.”Amanda Cox, NYT Design Group
  19. 19. Juice Analytics white paper
  20. 20. 2. Understand the Incentives YourMeasures Create
  21. 21. “Bucks + Acres”
  22. 22. 3. Vanity Metrics on the Web: Be Careful
  23. 23. Hidden behind the Cumulative Source: The Lean Startup by Eric Ries
  24. 24. TIPS New vs ReturningDeepening Engagement Identified Data
  25. 25. 4. Use Your Data to Tell a Story
  26. 26. Trajectory of Research inSocial Sector is to the PDF Digital Distribution to Digital Information
  27. 27. Our Journey…
  28. 28. DIY Tools Have Arrived
  29. 29. 1 EXERCISE
  30. 30. Instructions for Group Exercise1. Form groups of 5; sit close2. Invite one person to be the host3. Discuss the question and generate insights for 10 mins while host takes notes4. Hosts will present highlights from their conversations during the large group report out.
  31. 31. Group Exercise• Think about an occasion when you were able to communicate data or findings from your work to a key audience that helped advance your mission.• What was the audience and why do you think you were successful in sharing your story?
  32. 32. 3 TRENDS
  33. 33. #1 OPENNESSTransparency is the New Currency
  34. 34. #2 BIG DATAData as Product
  35. 35. #3 MOBILE HarnessingConnectivity
  36. 36. Recommendations: Outcomes and Metrics
  37. 37. Recommendations: Learning and Psychology

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