n Expansion of social, local, and mobile e-commerce
n Mobile platform begins to rival PC platform
n Continued growth of cloud computing
n Explosive growth in “Big Data”
n E-books gain wide acceptance
n Continued growth of user-generated content
n The so called “Startups” (example:
[ Laudon and Traver, 2014 ]
A community of high-
quality startups raising
money and investors
who invest in them
[ https://en.wikipedia.org/wiki/Comparison_of_crowdfunding_services ]
Social Commerce Papers
n Hajli and Sims, 2015. Social Commerce: The Transfer of
Power from Sellers to Buyers. Technological Forecasting & Social
Change, vol. 94, p.350-358.
n Huang and Benyoucef, 2013. From E-Commerce to Social
Commerce: A Close Look at Design Features. Electronic Commerce
Research and Applications, vol. 12, p.246-259.
n Huang and Benyoucef, 2015. User Preferences of Social
Features on Social Commerce Websites: An Empirical Study.
Technological Forecasting & Social Change, vol. 95, p.57-72.
• aCommerce http://www.acommerce.asia/
• Electronic Transactions Development Agency (ETDA) https://
• Laudon and Traver, 2014. E-commerce. Pearson.
• we are social http://wearesocial.sg
• ¼ผÙู้¨จÑั´ด¡กÒาÃรÍอÍอ¹นäไÅล¹น์ http://www.manager.co.th
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