consumer behaviour

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consumer behaviour

  1. 1. INTRODUCTION• NAME: MAYUR AHUJA• STD: SY.BMS• DIV: B• ROLL NO: 17091• SUB: MARKETING MANAGEMENT
  2. 2. CONSUMER BEHAVIOUR
  3. 3. WHO IS CONSUMER? A consumer is someone who can make the decision whether or not to purchase an item at the store, and someone who can be influenced by marketing and advertisements. Any time someone goes to a store and purchase a toy, shirt, beverage, or anything else, they are making that decision as a consumer.
  4. 4. WHAT IS MENT BY BEHAVIOUR? The aggregate of the responses or reactions or movements made by an organism in any situation.
  5. 5. CONSUMER BEHAVIOUR• Consumer Behaviour is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.
  6. 6. CONSUMER BEHAVIOUR MODEL WHAT DOES WHERE THEY BUY? WHEN THEY BUY?CONSUMERS BUY? HOW MUCH THEY WHY THEY BUY? BUY?
  7. 7. EXAMPLE
  8. 8. EXAMPLE: MOBILE PHONE BRANDS• THREE MOBILE PHONE BRANDSI. MOTAROLAI. BLACKBERRYI. IPHONE
  9. 9. GRAPHICAL REPRESENTATION ON SOME ELEMENTS1210864 iphone blackberry2 motorola0

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