MaynardHow am I inf luenced?
 A comprehensive blueprint detailing mktg research & strategies
framework for conducting marketing strategiesrationale for request of money to pay for marketingperformance measure of ...
 Management - For planning purposes Marketing Dept - To determine marketing actions Finance Dept - To determine marketi...
 Cover Page - Professional front of plan Table of Contents - Ordered list of all components Executive Summary - Summary...
a. Product Plan – positioning and package descriptionb. Pricing Planc. Promotion Pland. Place/Implementation Plan – which ...
 Ideas for future growth opportunities
 Advertisement Implementation Map
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Marketing plan

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Marketing plan

  1. 1. MaynardHow am I inf luenced?
  2. 2.  A comprehensive blueprint detailing mktg research & strategies
  3. 3. framework for conducting marketing strategiesrationale for request of money to pay for marketingperformance measure of success of marketing programs
  4. 4.  Management - For planning purposes Marketing Dept - To determine marketing actions Finance Dept - To determine marketing budget
  5. 5.  Cover Page - Professional front of plan Table of Contents - Ordered list of all components Executive Summary - Summary of all info in marketing plan Company Summary - THE COMPANY’s vision and keys to success SWOT Analysis - List of strengths, weaknesses, opportunities and threats Competitive Comparison - List of companies who sell similar products Target Customer Profile - What type of customers you have
  6. 6. a. Product Plan – positioning and package descriptionb. Pricing Planc. Promotion Pland. Place/Implementation Plan – which markets you will enter and when
  7. 7.  Ideas for future growth opportunities
  8. 8.  Advertisement Implementation Map

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