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Jordan May
Block 3

CHAPTER 15
Consumer digest

 For 47 years, people have trusted Consumers
  Digest
  magazine to identify outstanding values in a
  c...
Decision making process car

 Identify your needs and wants: I need a car
    but I want a sports car that is cool
   Kn...
Decision making process cell
    phone
 Identify your needs and wants: I need a cell
    phone but I want an iPhone
   K...
Discount stores

 Wal-Mart
 Target
 Dollar tree
Department stores

 Belk
 Macys
 JCPenny
Specialty stores

 ACE hardware
 Best Buy
 A.C. Moore
Impulse buy

 Impulse buying is the opposite of spending
  time and effort, and buying too quickly
 Some examples of imp...
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Chapter 15

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Chapter 15

  1. 1. Jordan May Block 3 CHAPTER 15
  2. 2. Consumer digest  For 47 years, people have trusted Consumers Digest magazine to identify outstanding values in a complex and often confusing marketplace
  3. 3. Decision making process car  Identify your needs and wants: I need a car but I want a sports car that is cool  Know the choices available: I could get a mustang or a ford fusion  Determine your desired satisfaction: I want a car that makes me feel happy  Evaluate alternatives: a fusion is cheaper but a mustang is cooler  Make the decision: mustang
  4. 4. Decision making process cell phone  Identify your needs and wants: I need a cell phone but I want an iPhone  Know the choices available: I could get an inexpensive Samsung or an iPhone  Determine your desired satisfaction: I want to save money but I want convenience  Evaluate alternatives: I need to save money  Make the decision: inexpensive Samsung
  5. 5. Discount stores  Wal-Mart  Target  Dollar tree
  6. 6. Department stores  Belk  Macys  JCPenny
  7. 7. Specialty stores  ACE hardware  Best Buy  A.C. Moore
  8. 8. Impulse buy  Impulse buying is the opposite of spending time and effort, and buying too quickly  Some examples of impulse buys are candy, gum, mints, and chocolate

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