BER Brides Lara BohincL - The Berkeley, Maybourne Hotel Group, London, United Kingdom
SOMETHING OLD, SOMETHING NEW,
SOMETHING BORROWED SOMETHING BLUE...
THE BERKELEY AND JEWELLER OF THE MOMENT LARA BOHINC
PROVIDE ‘SOMETHING BORROWED’
Award-Winning Jeweller and Chic Knightsbridge Hotel Team Up
Offering Berkeley Brides the Loan of Bohinc’s Signature Jewellery
London, June 2009 -- Love at first sight, The Berkeley and Lara Bohinc join in
matrimony as the luxury hotel launches ‘Berkeley Brides’ in partnership with the ultra
chic, award-wining jeweller. The bride is invited with her bridesmaids to visit Lara
Bohinc’s petite Sloane Street shop for a private bridal jewellery consultation while
sipping champagne and munching on couture wedding dress biscuits. Exclusively to
‘Berkeley Brides’, Lara Bohinc uniquely takes care of the ‘something borrowed’ by
sending the bride down the altar in a piece of her signature jewellery, lent to her for
the big day.
After an afternoon of wedding planning with a dedicated Berkeley wedding
consultant, the bride and her bridesmaids make their way down to Lara Bohinc’s
exclusive Knightsbridge shop. The bridal party will be treated to Laurent Perrier
champagne piccolos while one of Bohinc’s jewellery experts talks about the latest
collections suitable for wedding celebrations including the iconic Eclipse collection.
Whether the bride is searching for an item for the actual wedding, the party afterwards
or something that is suitable for both occasions, Lara Bohinc offers a chic option for
all. Before leaving the shop, the bride will make her jewellery selection which will be
lent to her for her celebration at The Berkeley.
Commenting on ‘Berkeley Brides’, Lara Bohinc said: “Treating women to beautiful,
modern jewellery has always been my passion and what better way to do it then on
the most important day of their lives. The Berkeley’s chic surroundings and
wonderful staff make it my perfect partner, and I am delighted to take care of the
‘something borrowed’ in this relationship.”
Based in London, Bohinc is Creative Director of Lara Bohinc International, which
enjoys a firmly established fan base among the most fashion conscious of London’s
luxury cognoscenti. Bohinc’s jewellery and handbag design is renowned for its union
of the classic and modern. Her timeless creations have adorned icons such as Sarah
Jessica Parker, Kate Moss and Elle Macpherson and are known for their refined
elegance and entrancing beauty. Bohinc was nominated for Accessory Designer of the
Year Award by the British Fashion Council in 2008, and awarded Jewellery Designer
of the Year by Elle Style Awards in February 2009.
Home to signature features including The Blue Bar and Marcus Wareing, The
Berkeley in fashionable Knightsbridge has a long history of welcoming couples for
their special day. Its ballroom has been home to an array of chic weddings and festive
celebrations and a dedicated wedding planner makes sure that all details are easily and
efficiently arranged. Additional to the Lara Bohinc partnership, weddings at The
Berkeley come with many lovely extras including recently launched ‘Cloud Nine’, a
complimentary nine-week membership to the roof-top pool and health club. This
programme has been specifically designed for the bride and groom to get in shape or
relax pool-side prior their wedding, while getting acquainted with the hotel and staff.
Note to editor:
This offer is available to brides that book their wedding at The Berkeley and includes
the lending of one piece of selected Lara Bohinc jewellery for the duration of one
week prior to the actual wedding.
Press contact details:
Simon Neggers Sophie Antonson
The Berkeley Lara Bohinc
020 7201 1618 020 7720 8194