Transmedia SF first meetup Jan 30 2012

1,100 views

Published on

Transmedia SF first meetup kickoff presentation.
Wanted to give people a quick overview of what Transmedia is and give a vision for our group as we move forward.

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,100
On SlideShare
0
From Embeds
0
Number of Embeds
54
Actions
Shares
0
Downloads
21
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transmedia SF first meetup Jan 30 2012

  1. 2. What is Transmedia? (let's ask the experts...)
  2. 3. JEFF GOMEZ STARLIGHT RUNNER <ul><li>The art of conveying a rich message, theme or storyline to a mass audience using multiple media platforms, such as ads, books, videogames, comics and movies. </li></ul>
  3. 4. Henry Jenkins Convergence Culture <ul><li>Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. </li></ul>
  4. 5. <ul><li>&quot;In transmedia storytelling, engagement with each successive media heightens the audience’ understanding, enjoyment and affection for the story. </li></ul><ul><li>To do this successfully, the embodiment of the story in each media needs to be satisfying in its own right. </li></ul>Robert Pratten www.transmediastoryteller.com
  5. 6. <ul><li>The Why of Transmedia </li></ul>
  6. 7. WHY SAN FRANCISCO ?
  7. 8. We are looking to Create the best Transmedia projects here. We want to SF to become a hub of the convergence industry. We are ad people, game designers, film makers, programmers, app creators, business people, artists and visionaries. This is not just an idea - this is happening now as we are going forth and creating it - and we would like all of you to join us and move this forward Our vision
  8. 9. <ul><li>Branding, marketing, can utilize crossplatform media to sell products </li></ul>Produce the narratives, messages and stories into media content: film, video, games, twitter feeds, stories An educational salon - this meetup is its first offering A media-tech and creative incubator – geared to develop fledgling startups and projects
  9. 10. <ul><li>Who Am I? </li></ul>
  10. 11. Thank You!

×