Maya Realities Overview


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An overview of Maya Realities a Second Life metrics company.

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Maya Realities Overview

  1. 1. Introduction to our Services Maya Realities a Second Life ™ analytics company
  2. 2. established service provider <ul><li>started business in April 2007 </li></ul><ul><li>close to 50 million sensor readings collected </li></ul><ul><li>over 900 regions current being monitored </li></ul><ul><li>recorded a half million avatars </li></ul><ul><li>accounting for 900K hours of SL experiences </li></ul><ul><li>many clients with multi-region estates </li></ul><ul><li>monitored the largest SL project so far </li></ul><ul><ul><li>involving 105K avatars over 6 months </li></ul></ul><ul><ul><li>across 5-100 shards of a 4-region estate </li></ul></ul>
  3. 3. why analytics in a virtual world?
  4. 4. why analytics in a virtual world? where is everybody?
  5. 5. what’s missing? virtual world analytics!
  6. 6. long history on the 2-D web
  7. 7. what do we provide? <ul><li>easy-to-install sensor (with free version) </li></ul><ul><li>website for secure access to your data </li></ul><ul><li>self-generation of standard set of charts </li></ul><ul><li>selection of any time range and area </li></ul><ul><li>download data as CSV for further analysis </li></ul><ul><li>plus a survey system & recording prim events </li></ul><ul><li>friendly and quick service! </li></ul>
  8. 8. what data do we collect? <ul><li>Position (X,Y,Z) </li></ul><ul><li>Timestamp </li></ul><ul><li>Avatar Name </li></ul><ul><li>Avatar Status (Idle, Busy, etc.) </li></ul><ul><li>Avatar Profile Information </li></ul><ul><li>Region Health </li></ul><ul><li>Touch </li></ul><ul><li>Sit/Stand </li></ul><ul><li>Communications </li></ul><ul><li>Movement </li></ul><ul><li>Money Exchanges </li></ul><ul><li>Collisions </li></ul><ul><li>Teleports </li></ul><ul><li>Object Rezzing </li></ul><ul><li>Attached/Detached </li></ul><ul><li>Inventory Change </li></ul><ul><li>Changed Color, Shape, Scale, and Texture </li></ul><ul><li>Changed Ownership </li></ul><ul><li>Region Changes </li></ul><ul><li>Custom Events </li></ul>In-world survey system to create customized multiple choice and free form questionnaires.
  9. 9. standard services <ul><li>heat map </li></ul><ul><li>hourly/weekly traffic </li></ul><ul><li>unique visitors </li></ul><ul><li>visitor loyalty </li></ul><ul><li>world map </li></ul><ul><li>surveys and object events </li></ul>
  10. 10. heat map (with entrances & exits)
  11. 11. hourly or weekly traffic
  12. 12. unique visitors & user hours
  13. 13. visitor loyalty
  14. 14. world map & top countries
  15. 15. sim health
  16. 16. plus... administrating surveys <ul><li>Is important to ask what visitors are experiencing and thinking . Surveys with multiple choice and freeform answers are supported to help you understand your return on investment. </li></ul>
  17. 17. plus... recording prim events
  18. 18. special studies <ul><li>goal-based funnel analysis </li></ul><ul><li>avatar path tracing </li></ul><ul><li>in-world heat maps </li></ul><ul><li>retention-attraction analysis </li></ul><ul><li>real-time monitoring </li></ul>
  19. 19. goal-based funnel analysis
  20. 20. avatar path analysis
  21. 21. in-world 3-D heat maps The color and volume of each sphere represents the number of avatars that spend time in that 3-D position. prim labels show detailed statistics. Note the underwater avatars
  22. 22. real-time monitoring
  23. 23. <ul><li>have clear objectives for your VW efforts </li></ul><ul><li>analytics in SL is more than traffic patterns! </li></ul><ul><li>This is 3-D, 24x7, global, multi-cultural... </li></ul><ul><ul><li>It is a whole new world that complements ours </li></ul></ul><ul><li>SL is ‘seriously engaging’! Why? When? How? </li></ul><ul><li>think community building </li></ul><ul><li>make your analytics actionable </li></ul><ul><li>be sensitive to privacy/confidentiality issues </li></ul>
  24. 24. <ul><li>we respect the privacy rights of SL residents but land owners should know about traffic </li></ul><ul><li>link to our privacy policy is on every page </li></ul><ul><li>incorporated into our client agreements </li></ul><ul><li>visitors are told of the monitoring and can opt-out of any PID (personally identifiable data) </li></ul><ul><li>data will not be used for any other purpose or released to third-parties </li></ul>
  25. 25. a Second Life ™ analytics company Maya Realities [email_address]