Marketing plan

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Marketing plan

  1. 1. Marketing Plan Nestle India Limited
  2. 2. Nestle - Group <ul><li>Nestlé headquarters Vevey, Switzerland ,1866 </li></ul><ul><li>2,50,000 Employees all over the world </li></ul><ul><li>Nestle India Subsidiary of Nestle – Switzerland </li></ul><ul><li>6 Factories and Large Number of Co-packers </li></ul><ul><li>Rs.2500 Cr Turnover for the year of 2005 </li></ul>
  3. 3. Business Principles <ul><li>Vision </li></ul><ul><li>The World Food Company </li></ul><ul><li>Mission </li></ul><ul><li>To provide a Value added products which maximizing Shareholders value, Employees, Business partners and National Economies Value. </li></ul><ul><li>Healthy Profit Generation </li></ul><ul><li>To build Trust Through their Offerings </li></ul><ul><li>To establish & Maintain International Standards </li></ul>
  4. 4. Nestle India - SBUs <ul><li>Milk Products & Nutrition </li></ul><ul><li>Beverages </li></ul><ul><li>Prepaid Dishes & Cooking Aids </li></ul><ul><li>Chocolates & Confectioneries </li></ul>
  5. 5. Nestle – Milk products <ul><li>Nestle Ceremeal </li></ul><ul><li>Nestle everyday Dairy whitner </li></ul><ul><li>Nestle Everyday Ghee </li></ul><ul><li>Nestle Curd </li></ul><ul><li>Nestle Milkmaid </li></ul><ul><li>Nestle Fresh n Natural Dahi </li></ul><ul><li>Nestle Jeera Raita </li></ul><ul><li>Nestle Milk </li></ul>
  6. 6. Nestle - Beverages <ul><li>Nescafe Classic </li></ul><ul><li>Nescafe Sunrise </li></ul><ul><li>Nescafe Milo </li></ul><ul><li>Nescafe 3 in 1 </li></ul>
  7. 7. Nestle – Prepaid Dishes & Cooking Aids <ul><li>Maggi 2 Minute Noodles </li></ul><ul><li>Maggi Veg Atta Noodles </li></ul><ul><li>Maggi Sauces </li></ul><ul><li>Maggi Dal atta Noodles </li></ul>
  8. 8. Nestle – Chocolates & Confectioneries <ul><li>Nestle Milk Chocolate </li></ul><ul><li>Nestle Kit Kat </li></ul><ul><li>Nestle Munch </li></ul><ul><li>Nestle Milky bar </li></ul><ul><li>Nestle Milky bar Choo </li></ul><ul><li>Nestle Bar One </li></ul><ul><li>Polo </li></ul><ul><li>Nestle Éclairs </li></ul><ul><li>Polo Power mint </li></ul>
  9. 9. SWOT Analysis - Nestle <ul><li>Strengths </li></ul><ul><li>Access to the Nestlé Group’s proprietary technology / brands, expertise and the extensive Centralized Research and Development. </li></ul><ul><li>High quality and safe food products at affordable prices, endorsed by the Nestlé Seal of Guarantee. </li></ul><ul><li>Strong and well differentiated brands with leading market shares. </li></ul><ul><li>Strong equity with consumers as a Company with “high quality” brands. </li></ul><ul><li>Ongoing Product innovation and renovation, to convert consumer insights. </li></ul><ul><li>Well Diversified Product Portfolio </li></ul><ul><li>Efficient Supply Chain </li></ul><ul><li>Wide and Deep coverage of Distribution Network </li></ul><ul><li>Highly Skilled Human Resources </li></ul>
  10. 10. Weakness <ul><li>Complex Supply Chain Configuration </li></ul><ul><li>Substantial Export business wholly depended on Russian Business exports </li></ul>
  11. 11. Threats <ul><li>Competitive Environment with Diverse Players </li></ul><ul><li>Rising Raw Materials and Fuels </li></ul><ul><li>Change in Fiscal benefits/Laws </li></ul>
  12. 12. Opportunities <ul><li>Potential for expansion in the smaller towns and other geographies. </li></ul><ul><li>Potential for growth through increased penetration. </li></ul><ul><li>Growing trend for ‘Out of Home’ consumption. </li></ul><ul><li>Leverage Nestlé Technology to develop more products that provide Nutrition, Health and Wellness. </li></ul><ul><li>Growth of Speciality Coffee market </li></ul>
  13. 13. Marketing Environment - Coffee <ul><li>Competitive Forces </li></ul><ul><li>Very Intense Competition from HLL and Tata Tea Ltd </li></ul><ul><li>Nestle is a Market leader with 49% Market share </li></ul><ul><li>Bru Market share 21% </li></ul><ul><li>30% Market share by Tata and other Unorganized Players. </li></ul><ul><li>Total Coffee market is $ 87 Million </li></ul><ul><li>Coffee is Consumed largely in South India </li></ul>
  14. 14. Economic Forces <ul><li>Coffee Consumption rate is Increasing at the fast pace </li></ul><ul><li>Increased Trend of Out of home Spending </li></ul><ul><li>Growing Middle class </li></ul><ul><li>Consumer approach towards Retail Shopping </li></ul><ul><li>Increased Per Capita Income & Standard of Living </li></ul>
  15. 15. Sociocultural Forces <ul><li>Consumers Have less time for Leisure </li></ul><ul><li>Today’s products Hallmark is all about convenience and ready to eat segment </li></ul><ul><li>Change in Retail shopping expectation </li></ul><ul><li>Customers approach towards Variety and Assortment </li></ul>
  16. 16. Target Market <ul><li>Highly Educated, young Middle and Upper Middle class family </li></ul><ul><li>Travelers who are Highly class conscious </li></ul>
  17. 17. Current Marketing Objectives and Performance <ul><li>To understand Changing Lifestyle of India </li></ul><ul><li>To provide Taste, Nutrition, Health & Wellness through their Product Offerings </li></ul><ul><li>To Increase their Market share by 21% in Instant Coffee market </li></ul><ul><li>To increase their Export by 15% </li></ul><ul><li>Current Position </li></ul><ul><li>They are the Market Leader in Instant Coffee segment (49% Market share) </li></ul>
  18. 18. Marketing Strategies <ul><li>Product Line Extension (New Flavors) at coffee Joints (3%) </li></ul><ul><li>More Retail outlets at Premier sites e.g., Bus stand, Railway Station, Convenient Joints (8%) </li></ul><ul><li>More Sophisticated Coffee parlors at Shopping Malls with more value added services (5%) </li></ul><ul><li>More Franchisee outlets in Educational Institutions (2%) </li></ul><ul><li>Coffee parlors at IT – Park (3%) </li></ul><ul><li>Conducting Seminars on Coffee and its effect on Stress relieving to educate Common public </li></ul><ul><li>Installing More Automated Coffee Vending Machines in Premier Location </li></ul>
  19. 19. Marketing Organization <ul><li>New Variant of Coffees are planted and more R&D activities are executed (Target period : 2008) </li></ul><ul><li>Won the contract with Northern Railway for Installing Automated Coffee Vending Machine and Manned Outlets.(20 outlets, Target Dec. 2006) </li></ul><ul><li>One Mall in Gurgaon has been identified for Coffee parlour (Target 30 outlets across india by March 2007) </li></ul><ul><li>Targeting at Tier II Cities like Baroda, Indore, Coimbatore and Cochin for more outlets (12 outlets Target August 2007) </li></ul>
  20. 20. Thank you

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