Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Improve Your Law Firm's Tag Line, and Improve Your Bottom Line

541 views

Published on

Original Lawlytics Webinar presented by Kit Cramer, and can be found with transcript at: http://www.lawlytics.com/webinars/lawfirmtaglines.

Published in: Law
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Improve Your Law Firm's Tag Line, and Improve Your Bottom Line

  1. 1. TM Improve Your Firm’s Tagline And Improve Your Bottom-Line LawLytics Webinar Series 10/17/13
  2. 2. TM lawlytics.com/webinars Every Thursday, 1pm EST/10am PST Please Keep Joining Us!
  3. 3. TM Tagline (or tag line) noun •  A slogan or catchphrase, especially as used in advertising; •  A memorable phrase or sentence that is closely associated with a particular product, service, movie, person, etc. •  The words at the end of a joke, story, etc. What’s A Tagline?
  4. 4. TM Why Should You Care About Your Law Firm’s Tagline?
  5. 5. TM A Tagline Is Forever
  6. 6. TM Taglines Anchor All Advertising
  7. 7. TM Taglines Anchor All Advertising
  8. 8. TM Taglines Allow A Brand To Send Different Kinds Of Messages
  9. 9. TM Taglines Allow A Brand To Send Different Kinds Of Messages
  10. 10. TM Forever is a Long Time
  11. 11. TM Taglines Carry The Entire Feel Of A Brand
  12. 12. TM Taglines Allow A Brand To Advertise To Different Market Segments
  13. 13. TM Taglines Provide Foundation
  14. 14. TM Tagline Placement Varies
  15. 15. TM How Is Your Firm Different?
  16. 16. TM •  I’ve written innumerable taglines, sold a bunch, and seen them help define brands in various industries. •  They’ve provided the foundation for all marketing communications for brands that have seen tangible increases in sales. •  They’ve defined brands for years on end. •  And, for what it’s worth, they’ve garnered me a few awards for creative advertising. •  It’s not a science, but there are some tried and true steps that I use that you can follow to guide your law firm’s brand What The Bleep Do I Know About Taglines?!
  17. 17. TM When Your Brand Faces Difficult Public Relations, Your Tagline Can Be An Opportunity To Start A Dialogue
  18. 18. TM Tagline As Part Of The Brand’s Name
  19. 19. TM Tagline That Utilizes A Brand’s Product Name
  20. 20. TM Sometimes Your Tagline Is Staring You In The Face
  21. 21. TM Sometimes Your Tagline Is Staring You In The Face
  22. 22. TM Taglines Need To Work In All Media
  23. 23. TM Taglines Need To Work In Multiple Executions
  24. 24. TM •  Taglines can help define your firm for potential new clients •  Taglines can help address difficult societal issues •  Taglines need to work in all media. Enough About Me!
  25. 25. TM Got One Of The Best Taglines Of All Time?
  26. 26. TM Got Copycats?
  27. 27. TM Taglines Can Alter Grammar
  28. 28. TM •  Expresses Brand Essence •  David vs. Goliath •  Open Opportunity To Leverage Famous Iconoclasts   Apple’s Think Different
  29. 29. TM Apple
  30. 30. TM   open… sugar water! Coca-Cola
  31. 31. TM Sub-Taglines For Specific Sub-Targets
  32. 32. TM The Audio Tagline
  33. 33. TM •  When You’re – Maserati (or similar brand) – Google – When you really don’t have competition & everyone knows who you are. When You Don’t Need A Tagline
  34. 34. TM •  Changing The Way People Think About Attorneys, One Client At A Time® •  Lawyers You’ll Swear By, Not At® •  The Counsel You Keep® Taglines That Play Off Public Perception Of Attorneys
  35. 35. TM •  Make Your Ideas Untouchable •  Damn Fine Litigators •  All We Do Is Work •  Texas Based. Global Reach. •  Extremely Floridian   Taglines Specific To The Practice Area & Geographical Area
  36. 36. TM •  Articulate Their USP •  Emotion •  Clear PNC CTA •  Differentiate From Their Competition Why Certain Law Firm Taglines Work Better Than Others
  37. 37. TM Law Firm Tagline In Context
  38. 38. TM When The Tagline Simply Describes Your Practice Area
  39. 39. TM Tagline As (Practically) A Mere Design Element?
  40. 40. TM Industry- Focused Tagline
  41. 41. TM •  Unusually Good •  We Do One Thing – Labor & Employment Law – So We Have To Do It Well •  Always There •  Right There With You •  A Law Firm That Really Moves •  Not Just Any Law Firm Some “Interesting” Law Firm Taglines
  42. 42. TM •  Making A Difference Is Our Practice •  It’s Not A Common Practice A Word About Puns In Taglines
  43. 43. TM •  Asking Questions In Your Tagline Invites Mockery •  Some prognosticators are saying that taglines are dead. Cautionary Notes
  44. 44. TM •  What’s Your USP/ULFP? •  What’s Your Marketing Strategy? •  Who’s Your Competition & What’s Their Tagline(s)? Your Law Firm’s Tagline
  45. 45. TM Next Week: What The Bleep Is “Semantic Markup”? And Why Lawyers Should Care. LawLytics.com/webinars Every Thursday, 10am PST   LawLytics Thursday Webinar Series
  46. 46. TM   kit@lawlytics.com #lawlyticsu Questions & Comments

×