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The Brain for Entrepreneurs by Maya Elhalal Levavi

The Frontal Lobe vs. The Amygdala. The inner battle of 'the seat of entrepreneurship' and 'the brain's panic button'. And how you can win.

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Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com
The Brain
For Entrepreneurs
Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com
The Brain
• How it works
• Why it can be a fickle friend to entrepreneurs
• How thoughts change its structure
• How to design yours to be your ultimate partner
• How to speak Brainish to clients and investors
Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com
Top Goal
The primary task of the brain
is to keep you in an optimal
state relative to the
environment. In every
response to stimuli and action
generated, the #1 motivation
is maximizing your chances of
survival. In the process, it also
generates experiences. They
are highly subjective.
The Human Brain Book by Rita Carter
Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com
Pizza Brain
If you smoothed out all the
wrinkles in the cortex, the
brain would cover the area of
a large pizza.
Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com
Ultra
Connected
The brain has 100B neurons.
That’s more potential
connections than atoms in
the universe.
Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com
Speed
Neurons transmit information
at a speed of 1-100
meters/second

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The Brain for Entrepreneurs by Maya Elhalal Levavi

  • 1. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com The Brain For Entrepreneurs
  • 2. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com The Brain • How it works • Why it can be a fickle friend to entrepreneurs • How thoughts change its structure • How to design yours to be your ultimate partner • How to speak Brainish to clients and investors
  • 3. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Top Goal The primary task of the brain is to keep you in an optimal state relative to the environment. In every response to stimuli and action generated, the #1 motivation is maximizing your chances of survival. In the process, it also generates experiences. They are highly subjective. The Human Brain Book by Rita Carter
  • 4. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Pizza Brain If you smoothed out all the wrinkles in the cortex, the brain would cover the area of a large pizza.
  • 5. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Ultra Connected The brain has 100B neurons. That’s more potential connections than atoms in the universe.
  • 6. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Speed Neurons transmit information at a speed of 1-100 meters/second
  • 7. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com "God gave men a brain and a penis and only enough blood to run one at a time." Robin Williams
  • 8. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Brain magic happens when millions of neurons collaborate. They communicate in impulses - brief ‘spike’ of electricity traveling through a neuron. Like so...
  • 9. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Nerve Cell & Axons The Human Brain Book by Rita Carter
  • 10. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Electrical Impulse The Human Brain Book by Rita Carter
  • 11. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Impulse is Ion Wave The Human Brain Book by Rita Carter
  • 12. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Polarization The Human Brain Book by Rita Carter
  • 13. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Depolarization The Human Brain Book by Rita Carter
  • 14. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Re-polarization The Human Brain Book by Rita Carter
  • 15. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Communication Protocol Our image of networks leads us to think they are, but neurons in a network are actually not in physical contact. They’re separated by incredibly thin gap. To pass nerve impulses among themselves they use communications sites called Synapses.
  • 16. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Crossing the Gap The Human Brain Book by Rita Carter
  • 17. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Opening Channels The Human Brain Book by Rita Carter
  • 18. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Triggering the Target The Human Brain Book by Rita Carter
  • 19. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Lizards to Humans 1. Reptilian Brain - balance and coordination 2. Mammalian Brain - automatic & 4F (that F too) 3. Neocortex - seat of awareness To go to the top of the food chain, our brain evolved:
  • 20. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Emotional Brain Emotions are physiological responses designed to push us away from danger and toward reward. Much of the time we are unaware of them. That doesn’t mean these emotions don’t effect our actions and decisions. They sure do. Subconsciously. When emotions cross a certain intensity threshold we experience the electric storm as a conscious “feeling”.
  • 21. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com “According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy.” Jerry Seinfeld
  • 22. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Brain Panic Button The amygdala is our panic button. It“tastes” all stimuli and signals others area to produce appropriate emotional reactions. Like “fight or flight”. It kind of failed to adapt to modern life and may see a pitch to investors as a bear that’s chasing you. Often, it’s triggered at the most inappropriate timing. Like when you’re about to step out of your comfort zone and take a risk doing something new or bigger or better.
  • 23. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure." Marianne Williamson
  • 24. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Frontal Lobe is the seat of entrepreneurship. It allows us to hold a thought like: “I’m going to observe a different outcome. And I’m going to hold on to this observation, independently of the feedback from by body, environment and time.”
  • 25. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com “The frontal lobe gives us permission to make a thought more real than anything else. To hold on to a concept, an idea, a vision  or a dream, independent of circumstances. And those are the traits that we secretly admire in all great people”. Dr. Joe Dispenza
  • 26. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Such ideas clashe with Brain Goal #1. Specifically, your Amygdala doesn’t enjoy that kind of thinking. And it may sabotage your efforts consciously and subconsciously. Procrastination, fear of public speaking, and creative rationalizations to drop your idea are just a few tricks to keep you away from what it perceives as risk.
  • 27. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Mental Training
  • 28. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Navy Seals Are trained to override amygdala commands with frontal lobe decisions by: • Goal Setting • Mental Rehearsal • Self Talk • Arousal Control
  • 29. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com “Scientists have proven that it's impossible to long- jump 30 feet, but I don't listen to that kind of talk. Thoughts like that have a way of sinking into your feet.” Carl Lewis
  • 30. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Why Lift a Finger?
  • 31. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Power Visualization 1992 Journal of Neurophysiology • Group A: repeatedly pulling on a string • Group B: visualizing pulling the string • Control Group: doing nothing
  • 32. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Miraculously A month later • Group A: 30% increase in muscle strength • Group B: 22% increase in muscle strength • Control Group: no increase
  • 33. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Specialized Areas
  • 34. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Functional MRI shows us how they light up. Cells that fire together, wire together.
  • 35. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Memory The re-creation of past experiences by the synchronous firing of neurons what were involved in the original experience. Where were you when The Twins fell? What’s the next idea your where going to talk about?
  • 36. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Photographic Memory
  • 37. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Memory Loss
  • 38. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Memory Growth The Enlarged Hypocampus of London Taxi Drivers
  • 39. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Neuroplasticity • Nature and Nurture • Learning changes our synaptic wiring • It can even override genetically programmed modules You have the capacity to wire your brain How could we have overlook this for so many years?
  • 40. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com The Missing Link
  • 41. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Biggest Science Hoax
  • 42. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com “Science advances one funeral at a time” Max Planck
  • 43. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Mechanistic Bias
  • 44. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com
  • 45. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Thoughts Change Brain Structure Nobel Prize Eric Kandel, 2000 Physiology of Memory
  • 46. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com "As a Man thinketh in his heart, so he is" The Book of Proverbs chapter 23, verse 7
  • 47. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Acquired Happiness Mattieu Ricard
  • 48. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Placebo Effect
  • 49. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Pain Killing VR
  • 50. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com My Favorites Books That Made Me Change My Mind
  • 51. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com “I saw people rewire their brains with their thoughts, to cure previously incurable obsessions and traumas.” Norman Doidge
  • 52. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Explaining how thoughts can create chemical reactions that keep you addicted to patterns and feelings— including ones that make you unhappy. And how to grow better habits.
  • 53. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com With some super cool interactive brain imaging maps and videos
  • 54. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Rule #4 We don’t pay attention to boring things.
  • 55. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com
  • 56. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com To predict ad and message effectiveness, we can now use eye tracking
  • 57. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com and EEG
  • 58. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Hemispheric sensitive design: Images on the left, text on the right. Neurofocus - The Why of Buy
  • 59. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Leverage the brains natural attraction to novelty and familiarity Neurofocus - The Why of Buy
  • 60. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Feed it puzzles Neurofocus - The Why of Buy
  • 61. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Brains love Motion Novelty Error Ambiguity Neurofocus - The Why of Buy
  • 62. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Show human faces Neurofocus - The Why of Buy
  • 63. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Lead with emotion Neurofocus - The Why of Buy
  • 64. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Help men advance Neurofocus - The Why of Buy
  • 65. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Men are motivated by competition Neurofocus - The Why of Buy
  • 66. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Sex sells. Sometimes Neurofocus - The Why of Buy
  • 67. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Appeal to men’s spatial awareness Neurofocus - The Why of Buy
  • 68. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Help women connect Neurofocus - The Why of Buy
  • 69. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Women are wired to look at infants and young children. Neurofocus - The Why of Buy
  • 70. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com ?
  • 71. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com “There are always three speeches for every one you actually gave: The one you practices, the one you gave and the one you wish you gave” Dale Carnegie
  • 72. Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com Go to www.MayaElhalal.com for more