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Profile - Mayank Kumar


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Profile - Mayank Kumar

  1. 1. Mayank Kumar: Profile
  2. 2. Mayank Kumar: Introduction <ul><li>An Indian from New Delhi, India </li></ul><ul><li>Born on 6 th April, 1976 (35 years) </li></ul><ul><li>Schooling from St. Columba’s School, New Delhi (1993 – Class 12 th ) </li></ul><ul><li>BBA from Sardar Patel University, Vallabh Vidyanagar (1996 Batch) </li></ul><ul><li>MBA from Bharti Vidyapeeth, Pune (1998 Batch) </li></ul><ul><li>Married, with 2 children </li></ul><ul><ul><li>Monika (Wife): Homemaker </li></ul></ul><ul><ul><li>Vishwam (Son): 6 years old </li></ul></ul><ul><ul><li>Shreya (Daughter): 1 year old </li></ul></ul>Profiles: Linkedin: MSN: [email_address] Skype: may.kum Coordinates: Permanent Address: D2, Sector-48, NOIDA, UP, INDIA Mobile: (+91) 97 177 66 166 Email: [email_address]
  3. 3. My Work Experience… <ul><li>Last 13 years of my career.. </li></ul>
  4. 4. Mayank Kumar: Career Profile As Sr. Officer – Sales (MP & Rajasthan) As Assistant Manager – (Karnataka, followed by Punjab) As Manager – Sales, Delhi Circle As Sr. Manager (Sales and Distribution – North India As Associate Vice President – Operations and Category As Head – Operations (Category, Operations) in Mumbai, Upper North As GM – Sales (All India Sales and Distribution and Modern Trade) As COO and Business Head (CBG)
  5. 5. Multiple Exposures: Mix of Experience <ul><li>Reliance: Ranked No. 1 Private Company in India </li></ul><ul><li>Airtel: Ranked No. 3 in India </li></ul><ul><li>Videocon: Ranked No. 84 in India </li></ul><ul><li>Essar: Ranked 109 in India </li></ul><ul><li>Samsung: Ranked No. 14 Globally in Fortune 500 </li></ul><ul><li>LML: One of the oldest and well established Automobile Giant in India </li></ul><ul><li>Subhiksha: South based Retail Chain, start up of Telecom Retailing </li></ul><ul><li>Genus: Largest Indian EMS Company, start up of Telecom and CE Distribution </li></ul>
  6. 6. Mayank Kumar: Core Values..
  7. 7. Mayank Kumar: Professional Skill sets..
  8. 8. Experience and Achievement
  9. 9. <ul><li>Genus Group is one of the largest Electronics Manufacturing Services Companies in India. The flagship product of the Group is Electronic Energy Meters where it has a leadership position with an installed base of over 20 million households </li></ul><ul><li>Genus has also been manufacturing and selling its own brand of Inverters across the country and is amongst the Top 5 brands in India </li></ul><ul><li>“ Genus Electrotech Limited” is a group company and is one of the fastest growing EMS (Electronic Manufacturing Services) Company in India, having operated as an OEM to many global and domestic Consumer Electronics Brand. The company has successfully manufactured over 2 million Televisions and over 1.5 million washing machines for one of the largest global consumer electronics brands and is now manufacturing for other leading brands in India </li></ul><ul><li>GEL is the only EMS company in India having all types of electronics manufacturing technologies including thru hole, SMT and hybrid microcircuit </li></ul><ul><li>The Company has recently forayed into launching its own brand and range of mobile phones and consumer electronics into the Indian market recently </li></ul>
  10. 10. CHIEF OPERATING OFFICER AND BUSINESS HEAD <ul><li>Revamped the overall brand, “Genus” with a strong consumer focused essence </li></ul><ul><li>Set up a new wing: “ Consumer Business Group ”, aimed at sales and distribution of Mobile Phones and Consumer Electronics </li></ul><ul><li>Completely responsible for End to End Product Development and Procurement from International markets </li></ul><ul><li>Set up the organization with over 80 employees </li></ul><ul><li>Appointed outsourced service network of over 500 service centers </li></ul><ul><li>Defined and executed overall business strategy in line with budgeted plan </li></ul><ul><li>Successfully launched the brand in 8 states in a span of 3 months from launch. Now entering into newer markets in a steady pace </li></ul><ul><li>Appointed the best in class advertising, PR and Customer Care agencies </li></ul><ul><li>Successfully launched the Ad campaign of “Genus Mobiles” across the present states </li></ul><ul><li>Built robust IT Infra and ERP systems </li></ul><ul><li>Contributed towards inducting new businesses for the Group. </li></ul>
  11. 11. <ul><li>Videocon is one of the largest and most well known Consumer Electronics Group in India, with an annual turnover of USD 4 billion </li></ul><ul><li>The group operates primarily in 4 sectors including CE & HA, Oil & Gas, Power, Telecom </li></ul><ul><li>The group manufacture, assemble and distribute a comprehensive range of consumer electronics, products and home appliances, including finished goods such as television, Home entertainment systems, refrigerators, Washing machines, Air Conditioners and other small household appliances and components such as glass shell (panels & funnels), compressors, motors etc </li></ul><ul><li>The Group operate the GSM mobile services through Videocon Telecommunications Limited (VTL). VTL was granted a licence by the Government of India to provide unified access services in the following 21 circles in India: Delhi, Mumbai, Tamil Nadu, Chennai, Kolkata, Maharashtra, Gujrat, Andhra Pradesh, Karnataka, Kerala, Haryana, Uttar Pradesh(West), Uttar Pradesh (East), Rajasthan, Madhya Pradesh, West Bengal, Himachal Pradesh, , Bihar, Orissa, Assam, North East, Jammu & Kashmir </li></ul><ul><li>The company launched its latest business wing of mobile handsets in 2009 </li></ul>
  12. 12. GENERAL MANAGER - SALES <ul><li>Joined the Company as the first sales employee, reporting to the COO to drive sales and distribution across the country </li></ul><ul><li>Recruited a sales team across levels (over 120 people) in 5 months across the country </li></ul><ul><li>Developed the ISD (In-shop Demonstrator) program with 1800 ISD’s across the country, contributing to 58% of overall sales revenue </li></ul><ul><li>Developed a distribution channel of 320 distributors across the country through the sales team </li></ul><ul><li>Ensured compliance of zero credit in distribution and achieving budgets consistently </li></ul><ul><li>Was assigned additional responsibility to drive sales through Organized retail. Successfully tied up with The Mobile Store, Future Group, Hotspot, Croma etc. </li></ul><ul><li>Traveled extensively to all states in the country including tier-B and tier-C towns to develop hygiene of distribution and build closer engagement levels with the trade </li></ul><ul><li>Instrumental in defining pricing and trade support elements </li></ul>
  13. 13. <ul><li>TMS (The Mobile Store) is the specialized retail format of Essar Group, under its group company, “Essar Telecom Retail Limited” </li></ul><ul><li>Essar is amongst the Top 5 Business groups in India with an estimated turnover of USD 15 billion </li></ul><ul><li>The group is diversified into Steel, Energy (Oil & Gas, Power), BPO & Telecom services, shipping, ports, Projects (Engineering & Construction sector) and Other businesses including information technology, realty, mining and minerals, financial services, publishing and agri business. </li></ul><ul><li>The Mobile Store operates as the largest telecom retail chain in the country with over 1500 stores in various formats present across. </li></ul><ul><li>The Mobile Store has recently acquired an Electronics Retail Chain and have revamped the same under its new brand, “The Electronics Store” </li></ul>
  14. 14. Jt. GENERAL MANAGER – Category / Operations <ul><li>Joined the Company as Category Head – Handsets </li></ul><ul><li>Was instrumental in delivering budgeted top lines for the business unit </li></ul><ul><li>Negotiated specific </li></ul><ul><li>Driving Handset Sales internally through the Operations’ teams. </li></ul><ul><li>Played a pivotal part in promoting the Handset Sales Nationally by developing & implementing the Sales Plan/ Inventory Plan. </li></ul><ul><li>Distinctively rendered ground level sync between Handset Vendors and Operations’ teams. </li></ul><ul><li>Astutely maintained cordial relationships (Tactical and Strategic) with all Handset Vendors on a National Basis. </li></ul><ul><li>Responsible for driving bottom line of the handset category </li></ul><ul><li>Instrumentally organised all National / Regional BTL activities and promos to boost segment specific sales. </li></ul>
  15. 15. <ul><li>Subhiksha was an Indian retail chain with 1600 outlets selling groceries, fruits, vegetables, medicines and mobile phones. It began operations in 1997, and was closed down in 2009 owing to a severe cash crunch. </li></ul><ul><li>It opened its first store in Thiruvanmivur in Chennai in March, 1997 with an investment of about Rs. 50 Lakh. It was started and managed by R Subramanian, an IIM Ahmedabad alumnus. Subhiksha planned to open 1000 outlets by December 2008. Subramanian also planned to invest Rs.500 crore to increase the number of outlets to 2000 across the country by 2009 </li></ul><ul><li>Subhiksha worked on the concept of EDLP (Everday Low Pricing) and got immense response from the consumers by virtue of its being the most aggressive priced neighborhood retailer </li></ul><ul><li>Having succeeded in groceries, Fruits and Vegetable and Pharmaceutical retailing, Subhiksha ventured into retailing of Mobile Phones as the first National Telecom Retail Chain in India. </li></ul><ul><li>In a span of 5 months, this chain started selling over 80,000 mobile phones across the country and became the fastest growing and largest Telecom Retail Chain </li></ul>
  16. 16. ASSOCIATE VICE PRESIDENT: Operations / Category <ul><li>I was the first person hired in Subhiksha to launch the Telecom Retail vertical of Subhiksha and individually launched the telecom/ retail brand ‘Subhiksha Mobile’. I was reporting to the Managing Director </li></ul><ul><li>Initiated conception and launch of (handset + operator bundled) product on an international theme (pay as you go) for the first time in India. It was a roaring success </li></ul><ul><li>Profitably started operations across 100 plus outlets in Delhi and NCR in a time span of five months. Replicated the model across India </li></ul><ul><li>Wore multiple hats of all departments, including team building, store selection/design, vendor negotiation, pricing, front-end sales, and service and product management among others. </li></ul><ul><li>Negotiated the complete handset deals for a national tie-up, which were then considered to be the most competitive in the retail industry; conferred on all operator/ accessory deals for Delhi circle. </li></ul><ul><li>Promoted to the National Category Head in Apr’07 to Head the Business Unit for “Subhiksha Mobile” </li></ul>
  17. 17. <ul><li>Samsung is unarguably one of the most respected global brands for Consumer Electronics, Home Appliances, IT and Telecom Devices </li></ul><ul><li>SIEL is the subsidiary company of Samsung Korea, head quartered in New Delhi to manage operations of South West Asia </li></ul><ul><li>STIPL was incorporated in 2005 during the time Samsung had set up a mobile phone manufacturing unit in Manesar, Haryana </li></ul><ul><li>Currently, Samsung holds a little over 20% market share in the mobile phone business in India </li></ul><ul><li>Samsung is World’s second largest mobile phone manufacturer and also leads in specific segments such as smart phones </li></ul><ul><li>Samsung Mobiles has been a constant innovator in the field of mobile phone technology </li></ul>
  18. 18. SENIOR MANAGER: Sales <ul><li>Oversaw North India with the telecom circles in UP (east/west), including Uttaranchal, Rajasthan and Haryana, as well as four NCR towns. </li></ul><ul><li>Managed the networking with 19 distributors and nine direct sales reportees across the territory. </li></ul><ul><li>Successfully exceeded MBO’s, thus managing to bring in the region as the highest contributor to national sales. </li></ul><ul><li>Played a pivotal part in developing the largest channel width for product availability, occupying a 79% presence of the total retail universe. </li></ul><ul><li>Profitably built up re-distribution stockists in addition to expanding client base in cities like Lucknow, Kanpur, Allahabad, Jhansi, Varanasi, Gorakhpur, Agra, Mainpuri, Meerut, Moradabad, Bareilly, Ghaziabad, Noida, Saharanpur, Dehradun, Bazpur, Gurgaon, Faridabad, Karnal, and Rohtak. </li></ul><ul><li>Effectively coordinated with national distributors to provide exceptional service and support to the RDS. </li></ul><ul><li>Distinctively defined/ streamlined optimum investment-level of distributors to ensure healthy ROI (full form), implemented SRP (Stock Replenishment Plan), DRRR (Daily Required Run Rates), and the Dealer Contact Frequency Programme. </li></ul><ul><li>Astutely participated in enhancing revenues for the organization through gain of 123% on the MBO for 3rd quarter in 2005. </li></ul><ul><li>Felicitated with a promotion within 7 months of joining for exemplary performance </li></ul>
  19. 19. <ul><li>The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is India's largest private sector enterprise, with businesses in the energy and materials value chain. Group's annual revenues are in excess of US$ 58 billion. </li></ul><ul><li>The flagship company, Reliance Industries Limited, is a Fortune Global 500 company and is the largest private sector company in India. </li></ul><ul><li>Backward vertical integration has been the cornerstone of the evolution and growth of Reliance. Starting with textiles in the late seventies, Reliance pursued a strategy of backward vertical integration - in polyester, fibre intermediates, plastics, petrochemicals, petroleum refining and oil and gas exploration and production - to be fully integrated along the materials and energy value chain. </li></ul><ul><li>The Group's activities span exploration and production of oil and gas, petroleum refining and marketing, petrochemicals (polyester, fibre intermediates, plastics and chemicals), textiles, retail, infotel and special economic zones. </li></ul><ul><li>Reliance enjoys global leadership in its businesses, being the largest polyester yarn and fibre producer in the world and among the top five to ten producers in the world in major petrochemical products. </li></ul>
  20. 20. MANAGER: Sales <ul><li>Joined as one of the initial members of Reliance Infocomm, now known as Reliance Communications </li></ul><ul><li>Successfully handled CDMA telecom circle of Delhi and NCR (Ghaziabad, Noida, Gurgaon, and Faridabad). </li></ul><ul><li>Effectively managed one web world express as CIOU (Central Integrated Operations Unit) head. </li></ul><ul><li>Astutely developed entire retail channel in central Delhi and appointed three WWEs there; promoted complete DSA channel in Gurgaon and West Delhi. </li></ul><ul><li>Instrumentally appointed and successfully managed address verification agencies in South Delhi in addition to streamlining and reducing form login time. </li></ul><ul><li>Profitably achieved highest sales in the cluster for a prepaid product in the non-conventional channel </li></ul>
  21. 21. <ul><li>Bharti Airtel limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. </li></ul><ul><li>The company offers mobile voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers. </li></ul><ul><li>Bharti Airtel has been ranked among the six best performing technology companies in the world by business week. </li></ul><ul><li>Bharti Airtel had 200 million customers across its operations </li></ul>
  22. 22. ASSISTANT MANAGER: Sales <ul><li>Sep’01-Oct’02 as Assistant Manager – Sales, Chandigarh </li></ul><ul><li>Gained sales targets for Chandigarh in GSM telecom circle as well as made significant contributions to new Punjab telecom circle. </li></ul><ul><li>Successfully achieved 154 % of set targets, managing highest growth in the circle. </li></ul><ul><li>Profitably cultivated retail channels for prepaid products as well as acquiring customers; developed two distributors for Chandigarh city and one for Chandigarh upcountry. </li></ul><ul><li>Bagged highest annual sales incentive in the circle, including a letter of appreciation from the CEO; highest growth in terms of new prepaid customer acquisitions for Q2 in 2002 . </li></ul><ul><li>Apr’00-Sep’01 as Senior Executive – Sales, Bangalore </li></ul><ul><li>Played a key role to launch of the new Karnataka telecom circle; the new Airtel services in Punjab circle. </li></ul><ul><li>Profitably achieved 187 % growth in secondary sales targets, generating high revenues for the organization. </li></ul><ul><li>Successfully shifted to the new Punjab circle as a member of the core launch team. </li></ul><ul><li>Astutely developed 2 distributors for South Bangalore & 1 for North Bangalore thus expanding existing clientele. </li></ul><ul><li>Distinctively attained highest sales in five of seven quarters. Received numerous incentives and trips for exemplary performance. </li></ul>
  23. 23. <ul><li>Incorporated as Lohia Machines Private Limited in 1978, the company was engaged in manufacture of synthetic yarn manufacturing machines in technical collaboration with ARCT, [ France. In 1978, it became a public limited company and diversified into processing synthetic yarn. </li></ul><ul><li>In 1984 a technical collaboration agreement was signed with Piaggio of Italy and a scooter project was set up. The relationship with Piaggio was redefined to that of a partner in 1990, both partners having equal equity participation of 23.6% each. </li></ul><ul><li>The LML Select was launched in 1993, with new age technology and aesthetics, and became an instant success. LML's joint venture with Piaggio ended in 1999. </li></ul><ul><li>LML continued to manufacture the Star, a classically styled steel-bodied scooter with twist-shift 4-speed manual transmission and a 150cc two-stroke engine. </li></ul><ul><li>Some of these were distributed in the United States as the Stella and in the UK as A.K. International (AKII). AKII's Aura LML & A.K. International (I&E) Ltd was appointed the sole distributor for UK In 2008. Star Deluxe was re-introduced to the U.K. market by AKII (I&E) Ltd, with the Via Toscana as the Euro 3 emissions compliant model. </li></ul><ul><li>Again in 1999, an agreement was signed with Daelim Motor Company of South Korea to manufacture 4-stroke motorcycles. In 2000 the company was recognized by the Indian Ministry of Science and Technology for remarkable success in introducing new models/upgrades of scooters in the market with more fuel-efficient engines, new electrical systems, latest emission norms, upgraded technology, better styling etc., and that year entered the motorcycle market with upper end lifestyle bikes in 100 cc, using 3-valve technology. </li></ul>
  24. 24. SENIOR OFFICER: Channel Sales <ul><li>Successfully cultivated sales contribution from 5% to 17%.; relocated to Rajasthan with the agenda of managing a bigger market as well as increasing sales in the area. </li></ul><ul><li>Profitably increased sales by more than 65% in the Rajasthan market, including major towns like Jaipur, Udaipur, Ajmer, Alwar, Bhilwara, Chittorgarh, and Jodhpur. </li></ul><ul><li>Astutely developed the sub-dealer network in rural/semi urban markets of both Chhattisgarh and Rajasthan. </li></ul><ul><li>Instrumentally implemented a system of direct delivery of vehicles from the warehouse to streamline the delivery to sub-dealers in Rajasthan. </li></ul><ul><li>Distinctively established a record in selling 430 scooters in Chhatisgarh out of a total average sale of 2500 scooters in MP. </li></ul>
  25. 25. Mayank Kumar: Key Take-aways..
  26. 26. Thanks !