www.ThunderSEO.com Follow @ThunderMax
START	
  WITH	
  	
  
WHAT	
  YOU	
  KNOW
Presented by Max Thomas | August 8, 2013
www.ThunderSEO.com Follow @ThunderMax
thunderseo.com/blog
@thundermax
FIRST	
  OFF	
  	
  –	
  	
  Who	
  am	
  I?	
  
Gpl...
www.ThunderSEO.com Follow @ThunderMax
www.ThunderSEO.com Follow @ThunderMax
http://bit.ly/uni-business
UNINFORMED
BUSINESS
I	
  need	
  a	
  blog.	
  	
  
I	
  ...
www.ThunderSEO.com Follow @ThunderMax
NOT	
  TOO	
  
LONG	
  
AGO	
  …	
  
ORGANIC	
  
RANKINGS	
  
ADWORDS	
  
www.ThunderSEO.com Follow @ThunderMax
Not	
  too	
  
long	
  ago	
  …	
  
www.ThunderSEO.com Follow @ThunderMax
rel=author	
  
www.ThunderSEO.com Follow @ThunderMax
GOOGLE	
  AUTHORSHIP	
  
www.ThunderSEO.com Follow @ThunderMax
GOOGLE	
  AUTHORSHIP	
  
www.ThunderSEO.com Follow @ThunderMax
KNOWLEDGE	
  GRAPH	
  -­‐	
  Carousel	
  
Carousel	
  
www.ThunderSEO.com Follow @ThunderMax
KNOWLEDGE	
  GRAPH	
  -­‐	
  Carousel	
  
www.ThunderSEO.com Follow @ThunderMax
LOCAL	
  &	
  KNOWLEDGE	
  GRAPH	
  
www.ThunderSEO.com Follow @ThunderMax
GOOGLE	
  SERP	
  CHANGES	
  
85 SERP
Features!
Pete Meyers – MozCon 2013 – bit.ly/8...
www.ThunderSEO.com Follow @ThunderMax
NEWS	
  RESULTS	
  
www.ThunderSEO.com Follow @ThunderMax
VIDEO	
  THUMBNAILS	
  
www.ThunderSEO.com Follow @ThunderMax
SPONSORED	
  SHOPPING	
  RESULTS	
  
www.ThunderSEO.com Follow @ThunderMax
SPONSORED	
  FLIGHT	
  BOOKING	
  
www.ThunderSEO.com Follow @ThunderMax
TRAFFIC	
  MAPS	
  
www.ThunderSEO.com Follow @ThunderMax
FACEBOOK	
  ADS	
  
www.ThunderSEO.com Follow @ThunderMax
FACEBOOK	
  INSIGHTS	
  
www.ThunderSEO.com Follow @ThunderMax
WHERE	
  	
  
DO	
  I	
  	
  	
  
START?	
  
www.ThunderSEO.com Follow @ThunderMax
Start	
  with	
  
what	
  you	
  
know.	
  
www.ThunderSEO.com Follow @ThunderMax
START	
  WITH	
  WHAT	
  YOU	
  KNOW	
  
1.	
  Know your business
2.	
  Know your pr...
www.ThunderSEO.com Follow @ThunderMax
	
  Know	
  Your	
  Business	
  
Are you a new business (new horizons) or an establi...
www.ThunderSEO.com Follow @ThunderMax
	
  	
  	
  	
  Know	
  Your	
  	
  
Products	
  &	
  Services	
  
Whats the primary...
www.ThunderSEO.com Follow @ThunderMax
Know	
  Your	
  Customers	
  
What kind of customers do you want
Is it sheer quantit...
www.ThunderSEO.com Follow @ThunderMax
Know	
  Your	
  CompeYtors	
  
Is your industry expanding, static or shrinking
Are c...
www.ThunderSEO.com Follow @ThunderMax
	
  	
  	
  Know	
  What’s	
  Happening	
  	
  
In	
  Your	
  Space	
  
What kind of...
www.ThunderSEO.com Follow @ThunderMax
Know	
  Your	
  Resources	
  
Are you a one-person operation or a marketing team
How...
www.ThunderSEO.com Follow @ThunderMax
And then you can build your best strategy
START	
  WITH	
  WHAT	
  YOU	
  KNOW	
  
www.ThunderSEO.com Follow @ThunderMax
Bit.ly//h84wli
DOWNLOAD
this presentation
MAX THOMAS
Founder & President Thunder SEO...
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Start With What You Know - An Intro To Building An Interactive Marketing Strategy With A Changing Online Landscape

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Short introduction to building an interactive marketing strategy given the changes to Gogoel

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Start With What You Know - An Intro To Building An Interactive Marketing Strategy With A Changing Online Landscape

  1. 1. www.ThunderSEO.com Follow @ThunderMax START  WITH     WHAT  YOU  KNOW Presented by Max Thomas | August 8, 2013
  2. 2. www.ThunderSEO.com Follow @ThunderMax thunderseo.com/blog @thundermax FIRST  OFF    –    Who  am  I?   Gplus.to/maxthomas Bit.ly/thundermax Max Thomas CEO / Founder
  3. 3. www.ThunderSEO.com Follow @ThunderMax
  4. 4. www.ThunderSEO.com Follow @ThunderMax http://bit.ly/uni-business UNINFORMED BUSINESS I  need  a  blog.     I  need  to  rank  for     _______     I  need  inbound  links.     I  need  SEO.     I  need  Facebook.    
  5. 5. www.ThunderSEO.com Follow @ThunderMax NOT  TOO   LONG   AGO  …   ORGANIC   RANKINGS   ADWORDS  
  6. 6. www.ThunderSEO.com Follow @ThunderMax Not  too   long  ago  …  
  7. 7. www.ThunderSEO.com Follow @ThunderMax rel=author  
  8. 8. www.ThunderSEO.com Follow @ThunderMax GOOGLE  AUTHORSHIP  
  9. 9. www.ThunderSEO.com Follow @ThunderMax GOOGLE  AUTHORSHIP  
  10. 10. www.ThunderSEO.com Follow @ThunderMax KNOWLEDGE  GRAPH  -­‐  Carousel   Carousel  
  11. 11. www.ThunderSEO.com Follow @ThunderMax KNOWLEDGE  GRAPH  -­‐  Carousel  
  12. 12. www.ThunderSEO.com Follow @ThunderMax LOCAL  &  KNOWLEDGE  GRAPH  
  13. 13. www.ThunderSEO.com Follow @ThunderMax GOOGLE  SERP  CHANGES   85 SERP Features! Pete Meyers – MozCon 2013 – bit.ly/85serp
  14. 14. www.ThunderSEO.com Follow @ThunderMax NEWS  RESULTS  
  15. 15. www.ThunderSEO.com Follow @ThunderMax VIDEO  THUMBNAILS  
  16. 16. www.ThunderSEO.com Follow @ThunderMax SPONSORED  SHOPPING  RESULTS  
  17. 17. www.ThunderSEO.com Follow @ThunderMax SPONSORED  FLIGHT  BOOKING  
  18. 18. www.ThunderSEO.com Follow @ThunderMax TRAFFIC  MAPS  
  19. 19. www.ThunderSEO.com Follow @ThunderMax FACEBOOK  ADS  
  20. 20. www.ThunderSEO.com Follow @ThunderMax FACEBOOK  INSIGHTS  
  21. 21. www.ThunderSEO.com Follow @ThunderMax WHERE     DO  I       START?  
  22. 22. www.ThunderSEO.com Follow @ThunderMax Start  with   what  you   know.  
  23. 23. www.ThunderSEO.com Follow @ThunderMax START  WITH  WHAT  YOU  KNOW   1.  Know your business 2.  Know your products and services 3.  Know your customers 4.  Know your competitors 5.  Know what’s happening in your online market space 6.  Know your resources
  24. 24. www.ThunderSEO.com Follow @ThunderMax  Know  Your  Business   Are you a new business (new horizons) or an established business that's moving to the web (historical knowledge) Are you local or national  Do you partner with other business easily Do you have clear marketing goals Do you have a true understanding of interactive vs offline  1  
  25. 25. www.ThunderSEO.com Follow @ThunderMax        Know  Your     Products  &  Services   Whats the primary benefits and advantages Are you transactional (commerce)  Or service oriented (b2b) How do people buy your product Can you market all your products/services online  2  
  26. 26. www.ThunderSEO.com Follow @ThunderMax Know  Your  Customers   What kind of customers do you want Is it sheer quantity (commerce) Is there a target customer (b2b services) What's their pain points Does your customer purchase online Or do they mostly learn online and purchase offline Where do your customers hang out online Are they more search oriented, or reviews, or social, or all of the above How do they behave online vs offline What portion are mobile (it's growing) What part of their buying decision process can you help with  3  
  27. 27. www.ThunderSEO.com Follow @ThunderMax Know  Your  CompeYtors   Is your industry expanding, static or shrinking Are competitors aggressive or is there co-opetition Are they hyper-responsive (like price wars) Do they even know you exist What are their online strategies Focus on links vs social vs content vs ppc  4  
  28. 28. www.ThunderSEO.com Follow @ThunderMax      Know  What’s  Happening     In  Your  Space   What kind of results is Google showing for your industry Does it differ by geography and vertical What kind of sites and content is Google rewarding What about links and social mentions How is FB and other social profiles handling your industry What about hyper-local channels like Instagram, Foursquare What about Mobile  5  
  29. 29. www.ThunderSEO.com Follow @ThunderMax Know  Your  Resources   Are you a one-person operation or a marketing team How many interactive tactics can you support Do you need outside resources If so, how will they be managed What portion of your marketing strategy is interactive What's your mindset Are you more pay-to-play or long-term (huge consideration)  6  
  30. 30. www.ThunderSEO.com Follow @ThunderMax And then you can build your best strategy START  WITH  WHAT  YOU  KNOW  
  31. 31. www.ThunderSEO.com Follow @ThunderMax Bit.ly//h84wli DOWNLOAD this presentation MAX THOMAS Founder & President Thunder SEO thunderseo.com/blog Q  &  A   @thundermax max@thunderseo.com @ThunderSEO

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