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Test. Play. Love.
2010 HIV infections
76% were gay men in SF
The CDC recommends testing    every 3-6 months for men who have sex with men                       Source: CDC
On average, they test every 18 months                        Source: NCBI
Subscription-based At-home delivery  For STD tests
THE SOLUTION
customerTalked with 10 potentialcustomers and everyonewished for:                  PRIVACY                           COMFO...
‘‘   Getting tested should be a     regular thing, like a dentist     checkup. But so much of the time     I forget. And I...
market    10
men having sex with men        lives in the U.S.  needs regular tests for STDs           TAM: $1.1 billion$500 MM  6.2 MM
model   $50                  $45   55%                  40%            $40                                 24%         $17...
team•   5 years in public health•   8 years investment management•   15+ yrs database, back-end, front-end dev•   UCSF, Ya...
www.testerly.co                  14
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Testerly

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Testerly

  1. 1. Test. Play. Love.
  2. 2. 2010 HIV infections
  3. 3. 76% were gay men in SF
  4. 4. The CDC recommends testing every 3-6 months for men who have sex with men Source: CDC
  5. 5. On average, they test every 18 months Source: NCBI
  6. 6. Subscription-based At-home delivery For STD tests
  7. 7. THE SOLUTION
  8. 8. customerTalked with 10 potentialcustomers and everyonewished for: PRIVACY COMFORT TESTING AT HOME
  9. 9. ‘‘ Getting tested should be a regular thing, like a dentist checkup. But so much of the time I forget. And I don’t want an audience when I go in. Customer Interview
  10. 10. market 10
  11. 11. men having sex with men lives in the U.S. needs regular tests for STDs TAM: $1.1 billion$500 MM 6.2 MM
  12. 12. model $50 $45 55% 40% $40 24% $17.20 $17.20IMMEDIATE EVERY 6 MO. EVERY 3 MO.
  13. 13. team• 5 years in public health• 8 years investment management• 15+ yrs database, back-end, front-end dev• UCSF, Yahoo!, Cornell
  14. 14. www.testerly.co 14

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