PORTO
MARCH 26, 2014
LISTEN
NEXT GENERATION RBT PRODUCT
2 RealNetworks Confidential
• Products and distribution so far focused on feature phones;
• Lack of a good product/value p...
3 RealNetworks Confidential
CHANGING THE MODEL FROM OLD…
THE REINVENTION OF RINGBACK TONES
4 RealNetworks Confidential
THE REINVENTION OF RINGBACK TONES
… TO NEW.
5 RealNetworks Confidential
I CAN PLAY A LOVE SONG FOR MY GIRLFRIEND
6 RealNetworks Confidential
OR A BIRTHDAY SONG ON HER SPECIAL DAY
7 RealNetworks Confidential
I CAN TELL MY FRIENDS THAT I’M IN A MEETING
8 RealNetworks Confidential
OR LET THEM KNOW THAT I’M AT THE GYM
9 RealNetworks Confidential
INTRODUCING
10 RealNetworks Confidential
LISTEN
11 RealNetworks Confidential
WHO IS THE TARGET FOR LISTEN?
12 RealNetworks Confidential
WHO IS THE TARGET FOR LISTEN?
13 RealNetworks Confidential
RN B2B Platform Carrier core-
network
Content Mgmt.
Billing
User
Management
Reporting &
Settl...
14 RealNetworks Confidential
THERE ARE MULTIPLE BUSINESS MODELS TO LEVERAGE THIS
HUGE AUDIO INVENTORY:
WHAT IS THE OPPORTU...
15 RealNetworks Confidential
IN ADDITION, SMARTPHONES ARE CONTEXT-AWARE. THIS ALLOWS
INFORMATION TO BE TRANSMITTED BACK TO...
16 RealNetworks Confidential
WHAT IS THE OPPORTUNITY FOR THE ECOSYSTEM?
DEVELOPERS
RN IS DEVELOPING AN OPEN PLATFORM BASED...
17 RealNetworks Confidential
WHAT IS THE OPPORTUNITY FOR THE ECOSYSTEM?
LISTEN OPEN ECOSYSTEM API
(LOEA)
18 RealNetworks Confidential
METRICS (JAN-MAR)
• CPGA driven down 48%
• 422% Growth
LESSONS LEARNED
• Seasonal performs be...
19 RealNetworks Confidential
HOW DO WE MARKET LISTEN?
UTILIZATION OF KEYWORDS:
FREEMIUM, SEO, VIRALITY, MOBILE CAMPAIGNS E...
20 RealNetworks Confidential
 The user clicks on the
banner and lands on the
landing page
 The user clicks on
GET IT NOW...
21 RealNetworks Confidential
WHAT NEXT?
22 RealNetworks Confidential
WHY LISTEN WILL BE
SUCCESSFUL
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Listen - Next Generation Ringback-tone product

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Introduction of Listen, the next-generation ringback-tone product. Easy to use smartphone app, available for Android and iOS

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Listen - Next Generation Ringback-tone product

  1. 1. PORTO MARCH 26, 2014 LISTEN NEXT GENERATION RBT PRODUCT
  2. 2. 2 RealNetworks Confidential • Products and distribution so far focused on feature phones; • Lack of a good product/value proposition for smartphones; • Carriers have lost touch points with consumers, leading to a decline in RBT revenues due to less focus and effort on the marketing MOBILE ENTERTAINMENT IS A BIG BUSINESS … … BUT THE RBT OFFERING HAS NOT ADAPTED. WHY CREATE LISTEN?
  3. 3. 3 RealNetworks Confidential CHANGING THE MODEL FROM OLD… THE REINVENTION OF RINGBACK TONES
  4. 4. 4 RealNetworks Confidential THE REINVENTION OF RINGBACK TONES … TO NEW.
  5. 5. 5 RealNetworks Confidential I CAN PLAY A LOVE SONG FOR MY GIRLFRIEND
  6. 6. 6 RealNetworks Confidential OR A BIRTHDAY SONG ON HER SPECIAL DAY
  7. 7. 7 RealNetworks Confidential I CAN TELL MY FRIENDS THAT I’M IN A MEETING
  8. 8. 8 RealNetworks Confidential OR LET THEM KNOW THAT I’M AT THE GYM
  9. 9. 9 RealNetworks Confidential INTRODUCING
  10. 10. 10 RealNetworks Confidential LISTEN
  11. 11. 11 RealNetworks Confidential WHO IS THE TARGET FOR LISTEN?
  12. 12. 12 RealNetworks Confidential WHO IS THE TARGET FOR LISTEN?
  13. 13. 13 RealNetworks Confidential RN B2B Platform Carrier core- network Content Mgmt. Billing User Management Reporting & Settlement RBT Player Core Network RBT Profile Storefronts iPhone App Android App Mobile WEB Endusers RNWK D2C Marketing Content (right holders) TRADITIONAL CARRIER ROLE WHAT IS THE OPPORTUNITY FOR THE ECOSYSTEM? MNO NEW CARRIER ROLE
  14. 14. 14 RealNetworks Confidential THERE ARE MULTIPLE BUSINESS MODELS TO LEVERAGE THIS HUGE AUDIO INVENTORY: WHAT IS THE OPPORTUNITY FOR THE ECOSYSTEM? DEVELOPERS
  15. 15. 15 RealNetworks Confidential IN ADDITION, SMARTPHONES ARE CONTEXT-AWARE. THIS ALLOWS INFORMATION TO BE TRANSMITTED BACK TO CALLERS: WHAT IS THE OPPORTUNITY FOR THE ECOSYSTEM? DEVELOPERS
  16. 16. 16 RealNetworks Confidential WHAT IS THE OPPORTUNITY FOR THE ECOSYSTEM? DEVELOPERS RN IS DEVELOPING AN OPEN PLATFORM BASED ON RESTFUL API TO UNLEASH CREATIVITY FROM DEVELOPERS TO CREATE ENDLESS USE CASES IN ORDER TO MONETIZE THIS INVENTORY: MULTIPLE BUSINESS MODELS DIVERSIFIED INFORMATION SET
  17. 17. 17 RealNetworks Confidential WHAT IS THE OPPORTUNITY FOR THE ECOSYSTEM? LISTEN OPEN ECOSYSTEM API (LOEA)
  18. 18. 18 RealNetworks Confidential METRICS (JAN-MAR) • CPGA driven down 48% • 422% Growth LESSONS LEARNED • Seasonal performs better then generic themes (3X conv. rate) • iPhone targeting performs better than Android targeting - 200 400 600 800 1,000 1,200 1,400 1,600 1,800 Jan Feb Mar Subscriber Growth LISTEN UK CAMPAIGN PERFORMANCE
  19. 19. 19 RealNetworks Confidential HOW DO WE MARKET LISTEN? UTILIZATION OF KEYWORDS: FREEMIUM, SEO, VIRALITY, MOBILE CAMPAIGNS ENGAGEMENT
  20. 20. 20 RealNetworks Confidential  The user clicks on the banner and lands on the landing page  The user clicks on GET IT NOW and gets subscribed  The user lands on the thank you page AD CAMPAIGN FLOW
  21. 21. 21 RealNetworks Confidential WHAT NEXT?
  22. 22. 22 RealNetworks Confidential WHY LISTEN WILL BE SUCCESSFUL

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