MKT 2401 (First Draft)

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First draft @ 4.23am! Hee. Sorry, the timeline took a while.

Doing up the rest now. I'll post up my progress here. :D Comments please!

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MKT 2401 (First Draft)

  1. 1. Google I’m feeling lucky! Bui Thuy Hanh Chong Kairu Lee Longfu Low Tee Tong Tay Zi Kun, Lewis
  2. 2. AgendaTimeline - Our short historyBusiness Model - Bring in the money!Success Factors - What makes us tick?Challenges - Obstacles to cross.Competitors Analysis - Our rivals! Google
  3. 3. TimelineOur short timeline. Google
  4. 4. Google timeline: 1995 - 2011 Google
  5. 5. 1995 Larry Page and Sergrey Brin founded Google *Googol = 1, 000…..000 (100 zeros)1998 Google beta first introduced! The first Google doodle ever. Page Rank algorithm introduced. • Link popularity: a page is ranked higher if there are more links to it. Google: PR = 9 • A number Google assigns to a page to Facebook: PR = 9 represent the overall link popularity of that Twitter: PR = 10 page (from 0 to 10). Google
  6. 6. Before Google ran without advertisements.2000 Google AdWords invented.Oct. Google started to bring in2000 advertisements among search results. Text-based advertisements Cost-per-thousand pricing model. The advertisers are charged every 1,000 clicks.Feb. AdWords changed into pay-per-click basis model.2002 Google
  7. 7. Feb. AdWords changed into pay-per-click basis model.2002 Advertisers bid on keyword targeting. !"#$% !&% !"#$% !"#$% AdSense introduced: advertisements appeared in2003 specific websites. A solution for publisher! • Advertise relevant products. • $$$ for the publisher! AdSense Google
  8. 8. Site Targeting (an expansion of AdWords)2005 allows advertisements appear in specific websites according to advertisers’ preferences. Site Targeting Google AdWords collaborated with Salesforce.com CRM2007 (customer relation management technology). + Google
  9. 9. Jun.2007 Google bought Double Click. + Offers technology for advertisers to allow clients to traffic, target, deliver, and report on their campaigns (such as AdWords and AdSense). Google created2010 Google Mobile Ads.Apr. Google Website Optimiser2011 Help track effectiveness of advertisements. Google
  10. 10. Jul. AdWords Express for small and local business and local customers.2011 Done in 5 minute. Easy to set up. When click, address is shown in Google Map. Google
  11. 11. Business ModelBring in the money! $$$ Google

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