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Social Searching On The Web


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Social Searching On The Web

  1. 1. Social Searching on the Web Max Macias Emporia State University
  2. 2. Social Searching Definition <ul><li>Social searching in this presentation means searching via your friends, friend updates, posts, and bookmarks. </li></ul><ul><ul><li>One can search keywords, or ask questions directly to your friends on various platforms. </li></ul></ul><ul><li>There are search engines that take user voting into consideration, but for this presentation I am focusing on the above. </li></ul>
  3. 3. Social Searching is Developing <ul><li>People like to seek information from others, friends, relatives, etc. </li></ul><ul><li>Social searching is in infancy state </li></ul><ul><ul><li>Not much written on this yet. Article in July, 08 Online magazine: Searching the Twitter Realm by Greg R. Notess. </li></ul></ul><ul><ul><li>No rules/make it up as you go. </li></ul></ul><ul><li>Some libraries use Delicious, Twitter, Facebook, YouTube, and more… </li></ul><ul><li>Many platforms for social searching </li></ul><ul><ul><li>DIGG , REDDIT , Amazon , Mahalo </li></ul></ul>
  4. 4. Focus on Three Technologies <ul><li>Facebook: </li></ul><ul><ul><li>A social networking site. </li></ul></ul><ul><li>Twitter: </li></ul><ul><ul><li>A micro-blogging service </li></ul></ul><ul><li>Delicious: </li></ul><ul><ul><li>A social book-marking service </li></ul></ul>Friend 3 Friend 2 Friend Max Social Technology Facebook Twitter Delicious
  5. 5. Querying “friends” on Facebook <ul><li>Friends=Database/s (on Twitter and Delicious too) </li></ul><ul><ul><li>Friend’s knowledgebase serves as database to search. Friend type will have great impact on knowledgebase, e.g. friend is a librarian, teacher, doctor, etc. </li></ul></ul><ul><ul><li>Not too much luck searching on this platform yet. I only have 1070 friends however. </li></ul></ul><ul><ul><li>I am focusing on libraries, artists, and writers as my friends at the moment. I want to build these areas of my available knowledge base. </li></ul></ul>
  6. 6. Querying “friends” on Facebook 2 <ul><li>I have had great luck by contacting friends via the chat utility on Facebook. </li></ul><ul><li>It takes time to get to know others. Take your time getting to know friend’s expertise areas. </li></ul><ul><li>I have asked questions about my papers, and new ideas I have had. </li></ul><ul><li>Jane Dysart is an expert on emerging tech. Emerging tech ?’s can be directed to her. </li></ul><ul><li>Question is likely to be answered if “friend” is interested in the subject. </li></ul>
  7. 7. Twitter /Twitter Search <ul><li>I ask my friends on twitter questions and receive good responses sometimes. </li></ul><ul><li>Twitter Search and Tweetscan </li></ul><ul><ul><li>Allows me to search people’s updates (tweets). Here I’ve searched for “social media.” </li></ul></ul><ul><ul><li>Search results </li></ul></ul><ul><ul><ul><li>Again—they will vary according to who your friends are and your relationship with them. </li></ul></ul></ul>
  8. 8. Delicious Searching <ul><li>Users can search their friends book marks. </li></ul><ul><li>Ability to subscribe to searches/tags and receive updates. </li></ul><ul><li>Friends can send you links of interest </li></ul><ul><li>Again, the quality of your search results will depend on who your friends are and their interests. </li></ul>
  9. 9. Libraries Use Delicious <ul><li>PCC library has a Delicious account it makes available to patrons. </li></ul><ul><li>San Jose Library’s Learning Bookmarks </li></ul>
  10. 10. Conclusion <ul><li>Building social technology into library website design at some level can provide a new infrastructure for searching. </li></ul><ul><li>Social searching can provide new information searching tools for library websites. </li></ul><ul><li>Social searching can be used to improve access to information in libraries and non-profits. </li></ul><ul><li>This technology is currently being explored in libraries as I have shown. </li></ul><ul><li>Business use Social searching to keep track of trends. </li></ul>